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- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
long-tail and superstar effects take place—but that each comes with a twist," Elberse says. "Consumers can find videos online that they can't find anywhere else. And yes, there is a shift in sales... View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
of superstar talent, so any manager hoping to make blockbusters needs them on his or her side. Fourth, an entrepreneurial streak is essential, I think. Every product launch effectively involves groups of... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
over a course of a career or in the flash of an eye—just ask Atlanta Falcons quarterback Michael Vick, who was a top endorsement target of clients such as Coca-Cola until he was disgraced earlier this year in a dogfighting scandal. View Details
- 11 Nov 2020
- Research & Ideas
How Hackathons Help Decide Platform Winners and Losers
developing on,” Wu says. Benefitting from complex contagion Hackathons permit what social scientists call complex contagion, in which exposure to a phenomenon from multiple sources helps speed adoption. Past research that looked at this View Details
- 08 Apr 2008
- First Look
First Look: April 8, 2008
sign superstar Japanese pitcher Daisuke (Dice-K) Matsuzaka within the context of the team's attempts to keep pace with longtime rival, the New York Yankees. In late 2006, Dice-K is viewed as the prize of the free agent pitching market.... View Details
Keywords: Martha Lagace
- 09 Jan 2006
- What Do You Think?
Should More Transparency Extend to Education for Management?
to an intolerable level." Erik Holmberg questions the spotlight that disclosure would place only on grades when he says: "I know many people who were academic superstars who are also the worst managers I have ever met . . .... View Details
- 31 Mar 2009
- First Look
First Look: March 31, 2009
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=809089 LeBron James Harvard Business School Case 509-050 In 2005, to the astonishment of many sports industry insiders, superstar basketball player LeBron James fired his... View Details
Keywords: Martha Lagace
- 11 Nov 2014
- First Look
First Look: November 11
to lead to improvements in dealing with the problem of economic benchmarking. Download working paper: http://ssrn.com/abstract=2517496 The Decoupling Effect of Digital Disruptors By: Teixeira, Thales S., and Peter Jamieson Abstract—While... View Details
Keywords: Sean Silverthorne
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
religiosity at the individual level and employing a religious prime. That is, the more religious people are, the less willing they are to follow through on novel purchase opportunities that arise during their grocery shopping trips. This View Details
Keywords: Sean Silverthorne
- 11 Oct 2016
- First Look
October 11, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=45842 Effectiveness of Paid Search Advertising: Experimental Evidence By: Dai, Weijia (Daisy), and Michael Luca Abstract—Paid search has become an increasingly common form of advertising,... View Details
Keywords: Sean Silverthorne
- 01 Dec 2015
- First Look
December 1, 2015
productivity and the ripple effect that toxic workers have on their peers. Finally, we find that avoiding a toxic worker (or converting him to an average worker) enhances performance to a much greater extent than replacing an average... View Details
Keywords: Sean Silverthorne
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
experiences and firm performance. We decompose the variance of 58,294 face-to-face transactions, quantifying the relative importance of customer, employee, process, location, and market-level effects on customer satisfaction. In our... View Details
Keywords: Sean Silverthorne
- 14 May 2013
- First Look
First Look: May 14
of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories about some of the world's most successful entertainment brands,... View Details
Keywords: Sean Silverthorne
- 21 Aug 2012
- First Look
First Look: August 21
negatively to an increase in the number of superstars than non-superstars. We also find that the most negative reactions come from a particular subgroup of competitors: those that are highly skilled, but whose abilities put them near to... View Details
Keywords: Sean Silverthorne
- 31 Jan 2017
- Research & Ideas
Why These Business School Professors Oppose Trump's Executive Order on Immigration
2014 became the first woman to win the Fields Medal, which is equivalent to the Nobel Prize in mathematics. These superstar worries are real, and there are many more one-in-a-thousand talents that could be missed too. But the real... View Details
Keywords: by Staff