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Publications

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  • All HBS Web  (99)
    • News  (56)
    • Research  (34)
    • Events  (1)
    • Multimedia  (6)
  • Faculty Publications  (10)

Show Results For

  • All HBS Web  (99)
    • News  (56)
    • Research  (34)
    • Events  (1)
    • Multimedia  (6)
  • Faculty Publications  (10)
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  • 06 Feb 2013
  • News

With a Super Bowl Ad, Scientology Gets a Crowd

  • 15 Feb 2022
  • News

The Alumnae Entrepreneur Behind Mary J. Blige’s Super Bowl Locks

Britney Winters (MBA 2016); Mary J. Blige during the Super Bowl halftime show (Courtesy subject; Kevin C. Cox / Getty Images) Britney Winters’ (MBA 2016) online wig and hair product company, Upgrade, got the... View Details
  • 30 Jan 2015
  • News

Meet the lone Super Bowl veteran who works in Boston’s startup scene

  • 04 Feb 2016
  • News

Una Voz Nueva: Harvard Grad to Voice Super Bowl 50 in Spanish

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Feb 2017
  • News

Super Bowl viewers don’t want politics mixed with their hot wings and beer

  • 30 Jan 2019
  • News

Super Bowl: Where Sports Meets Business

  • 01 Apr 2002
  • News

Just Super

Moments after the New England Patriots upset the heavily favored St. Louis Rams 20-17 in Super Bowl XXXVI, Patriots owner Robert Kraft (MBA '65) thanked the team's fans "for helping us bring this... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 25 Aug 2022
  • News

Hair Today

When Britney Winters (MBA 2016) tuned in to this year’s Super Bowl, she was more focused on the halftime show than the game itself. When that moment came, Winters watched as Grammy Award–winning singer Mary J. Blige rocked 40 cascading... View Details
Keywords: Julia Hanna; entrepreneurship; hair; beauty; Houston; Super Bowl
  • 09 Feb 2017
  • News

How should companies navigate polarized politics in the Trump era?

  • 01 Feb 2016
  • News

CEOs and Coaches: How Important is Organizational 'Fit?'

  • 03 Feb 2015
  • News

Jury out on how win might affect Patriots brand

  • 14 Jan 2015
  • News

We Know How You Feel

  • 01 Nov 2021
  • News

Team Success Starts with the Individual—and with Love

  • 25 Apr 2019
  • News

Who’s the Most Important Member of an NFL Franchise?

  • 05 Feb 2014
  • News

United States: Where’s the Strategy?

  • 18 Jul 2014
  • News

Team Players

"I'll take that bet." Despite having come off a solid win as chief marketing officer of the NY/NJ Super Bowl Host Committee, Amy Aronoff Blumkin (MBA 1988), isn't talking about football. She's recounting... View Details
Keywords: Robert S. Benchley; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management of Companies and Enterprises; Management
  • 24 Apr 2014
  • News

The way to measure success

When it comes to Robert Kraft (MBA 1965), most people quickly think of him as the chairman and CEO of the three-time Super Bowl Champion New England Patriots. But, through the Kraft Group, the holding... View Details
  • 01 Sep 2013
  • News

Noted & Quoted

“I showed it to [Putin], and he put it on and he goes, 'I can kill someone with this ring.' He put it in his pocket, and three KGB guys got around him and walked out.” —New England Patriots owner Robert Kraft (MBA 1965), on the 2005 disappearance of his $25,000 View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 18 Dec 2019
  • News

Thinking Smart About Numbers

Johnson & Johnson Innovation, Europe, Middle East, and Africa, will talk about recent advances in cancer research and what challenges lie ahead. Review of 2020 Super Bowl Ads Alumni can join the discussion... View Details
Keywords: Margie Kelley
  • 01 Feb 2002
  • News

You Can Bank on This

The rise and fall of the Dow has been variously correlated to hemlines, Christmas tree sales, Super Bowl results, and tea leaves. But Ray Soifer (MBA '65), chairman of Soifer Consulting, a firm that focuses... View Details
Keywords: Wall Street; Securities, Commodities, and Other Financial Investments; Finance
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