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Show Results For
- All HBS Web
(99)
- News (56)
- Research (34)
- Events (1)
- Multimedia (6)
- Faculty Publications (10)
- 29 Jan 2013
- News
Creating the Perfect Super Bowl Ad
- 04 Feb 2015
- News
HBS Professors Take Over Twitter for the Super Bowl
- 16 Jan 2009
- News
Obama inauguration rivals Super Bowl for some brands
- 31 Jan 2013
- News
Can Super Bowl ads still infect the Internet?
- 06 Feb 2013
- News
With a Super Bowl Ad, Scientology Gets a Crowd
- 15 Feb 2022
- News
The Alumnae Entrepreneur Behind Mary J. Blige’s Super Bowl Locks
Britney Winters (MBA 2016); Mary J. Blige during the Super Bowl halftime show (Courtesy subject; Kevin C. Cox / Getty Images) Britney Winters’ (MBA 2016) online wig and hair product company, Upgrade, got the... View Details
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
The Super Bowl isn’t just a mainstage for football’s two best teams. With over 100 million viewers tuned in, and 30-second spots going for more than $5 million, the big game also represents one of the... View Details
- 30 Jan 2015
- News
Meet the lone Super Bowl veteran who works in Boston’s startup scene
- 30 Jan 2019
- News
Super Bowl: Where Sports Meets Business
- 01 Apr 2002
- News
Just Super
Moments after the New England Patriots upset the heavily favored St. Louis Rams 20-17 in Super Bowl XXXVI, Patriots owner Robert Kraft (MBA '65) thanked the team's fans "for helping us bring this... View Details
- 25 Aug 2022
- News
Hair Today
When Britney Winters (MBA 2016) tuned in to this year’s Super Bowl, she was more focused on the halftime show than the game itself. When that moment came, Winters watched as Grammy Award–winning singer Mary J. Blige rocked 40 cascading... View Details
- 01 Feb 2016
- Research & Ideas
CEOs and Coaches: How Important is Organizational 'Fit?'
misguided optimism. In truth, it is deceptively difficult to predict ex-ante the success of any union. We’re reminded of this as the Super Bowl approaches: when it comes to predicting the success of a... View Details
- 01 Feb 2016
- News
CEOs and Coaches: How Important is Organizational 'Fit?'
- 09 Feb 2017
- News
How should companies navigate polarized politics in the Trump era?
- September 1996 (Revised April 1998)
- Case
Mobil USM&R (B): New England Sales and Distribution
By: Robert S. Kaplan
The general manager of a local gasoline/distillate sales and distribution business unit must communicate a new strategy to the unit's 300 employees. An initial strategic planning exercise identified a high-priority list of opportunities that blended the parent... View Details
Keywords: Balanced Scorecard; Adoption; Strategic Planning; Customization and Personalization; Management Practices and Processes; Growth and Development Strategy; Measurement and Metrics; Motivation and Incentives; Performance Evaluation; Energy Industry; Mining Industry; United States
Kaplan, Robert S. "Mobil USM&R (B): New England Sales and Distribution." Harvard Business School Case 197-026, September 1996. (Revised April 1998.)
- 14 Jan 2015
- News
We Know How You Feel
- 01 Nov 2021
- Op-Ed
Team Success Starts with the Individual—and with Love
If you’re a fan of American football, you probably know that Seattle Seahawks Head Coach Pete Carroll is one of only three coaches in National Football League history to win both a Super Bowl and a college national championship. Researching Carroll and his methods, I... View Details