Successful Brands - Publications - Faculty & Research

23 Aug 2010
News

Skin of Color in the United States

29 Oct 2021
News

Eight Companies That Changed Their Names to Signal a Strategy Shift

24 Jun 2010
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Interview with Professor Geoffrey Jones, author of Beauty Imagined

23 Dec 2010
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When the Underdog Becomes the Big Dog

13 Nov 2020
News

Global Ambition

them in the various places they’ve lived. “We’ve had a lot of contact with our HBS friends since graduation,” says Chew, noting that the people they met at HBS—including each other—are extremely important to them. A Platform for Success... View Details

27 Jul 2012
News

How to Be Effective in the Global Economy and the Boardroom: CFOs Offer Lessons Learned on the Journey

01 Mar 2024
News

Unlocking the Power of Community

When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach... View Details

Keywords: April White

11 Oct 2023
News

Soldier On

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes In November of 2022, 33-year-old Phillip Jones (MPA/MBA 2021) was elected mayor of Newport News, Virginia, where he had spent part of his childhood. The son of two Air Force veterans, he served six years in... View Details

01 Sep 2023
News

Made in Italy

HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details

Keywords: April White

17 Dec 2020
News

Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta

community, both in Boston and in Tokyo. We hold several events every year to encourage young people from diverse backgrounds to apply to the MBA and executive programs at HBS. Also, we hold events in Japan to send positive messages to the community about the View Details

Keywords: Margie Kelley

01 Jun 2023
News

Pet Project

optimized for DTC? Even if retail is where most consumer packaged goods are sold, it will mean lower margins and lower LTV. “So why should we launch a less profitable channel? Is retail critical for an exit or to become a household brand? I haven’t seen a View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

01 Sep 2023
News

Global Outposts Expand HBS’s Intellectual Footprint

Pacific Last fall, the center and the HBS Club of Shanghai hosted the 15th Annual HBS Entrepreneurship Forum. Titled “Convergency in New Dynamics,” it included both an online webinar and an in-person fireside chat that explored branding... View Details

Keywords: Jennifer Gillespie

01 Sep 2023
News

Case Study: The Home Team

for it. There’s an argument that large, tech- and data-savvy brokerages like Compass would spring for the service to build brand loyalty and trust. But it seems like Nester’s information could dissuade purchases, or at the very least... View Details

Keywords: Jen McFarland Flint; Real Estate

26 Nov 2019
News

The Ritual Effect

Source: Norton Source: Norton Professor Michael Norton studies the ways in which rituals can influence human behavior. In his research, he has found that people establish rituals to enhance their enjoyment of something or to improve their View Details

Keywords: rituals

01 Dec 2023
News

Alumni and Faculty Books and Podcasts

over a cup of coffee. Starting a business is hard. Seventy percent of startups today fail after their seed round, and less than ten percent achieve success for founders and investors. Faced with such a daunting threshold, aspiring... View Details

Keywords: podcasts

01 Dec 2004
News

Marquis Jet Takes Off

uniquely positioned to broaden the customer base for private-jet travel to their former clients: young, highly paid athletes and performers. By contrast, their research showed that the typical private-jet customer was a highly successful... View Details

Keywords: Roger Thompson; Air Transportation; Transportation

12 Mar 2021
News

My Favorite Case

four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

25 Apr 2024
News

Origin Stories

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up... View Details

01 Jun 2023
News

Cultivating Prosperity in Afghanistan

Special Forces units while serving in Afghanistan. Saffron currently sells for $2,500 per kilogram because its harvesting and processing are so labor intensive. During the summer after their first year at HBS, Miller served as a brand... View Details