Publications

TeachingInterests

Decision Making Under Uncertainty

By: David E. Bell

Many of the decisions we face are made complicated by having uncertain consequences: how should I set my inventory when I don’t know what demand will be, should I refinance my mortgage when rates might go lower, how big a bet shall I make in a new business, and so... View Details

2016
Other Teaching and Training Material

Organizational Behavior Reading: Decision Making

By: Francesca Gino, Max Bazerman and Katherine Shonk

This Reading argues that decision making is systematically flawed and introduces methods to improve decision-making effectiveness. The Essential Reading section covers the rational decision-making model and three important ideas that challenge it: Herbert Simon's... View Details

Keywords: Game Theory; Decision Making

13 Dec 2023
News

Enriching Decision Making

Feb 02 2017
Testimonial

Making Better Decisions

Web

Negotiation & Decision Making Programs

Teaching Interest

Strategic Financial Analysis

By: Suraj Srinivasan

In a competitive climate, how do some companies outperform others? Managers, consultants, analysts, and investors must understand financial analysis to answer that question and make strategic decisions that drive business profitability and... View Details

Keywords: Strategic Change; Restructuring; Strategy

Winter 2014
Article

Strategic Decisions for Multisided Platforms

By: Andrei Hagiu

Multisided platforms such as eBay and Facebook create value by enabling interactions between two or more customer groups. But building and managing a winning platform isn’t easy. View Details

Keywords: Value Creation; Multi-Sided Platforms; Business Strategy

March 2019 (Revised January 2021)
Module Note

Strategic Interactions

By: Ashish Nanda

This note provides a perspective and some tools to predict and shape interactions with other players when making strategic decisions. As a strategist, you must consider that your firm’s actions evoke reactions from other players in the market and that, reciprocally,... View Details

Keywords: Strategic Interaction; Value Capture; Strategy; Value Creation; Competition; Competitive Strategy; Education Industry

July–August 1986
Article

Making Planning Strategic

By: Richard G. Hamermesh

Keywords: Planning; Strategy

July 2009
Article

How Can Decision Making Be Improved?

By: Katherine L. Milkman, Dolly Chugh and Max H. Bazerman

The optimal moment to address the question of how to improve human decision making has arrived. Thanks to fifty years of research by judgment and decision making scholars, psychologists have developed a detailed picture of the ways in which human judgment is bounded.... View Details

Keywords: Decision Making; Performance Improvement; Research; Strategy; Judgments

January 2013
Supplement

Cabot Corporation: The Fuel Cell Decision (B)

By: Willy Shih and Ying Zhou

Managers at Cabot Corporation are faced with deciding the future of its fuel cell program. The (A) case recounts the view of the business manager and the technical project lead, and the (B) case describes the perspective of a senior manager who is the head of the New... View Details

2008
Working Paper

How Can Decision Making Be Improved?

By: Katherine L. Milkman, Dolly Chugh and Max H. Bazerman

The optimal moment to address the question of how to improve human decision making has arrived. Thanks to fifty years of research by judgment and decision making scholars, psychologists have developed a detailed picture of the ways in which human judgment is bounded.... View Details

Keywords: Decision Making; Judgments; Performance Improvement; Research; Strategy

Read Now

September 2012 (Revised December 2013)
Case

Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A)

By: Juan Alcacer and Kerry Herman

In mid-2005, Intel is examining its options for where to locate its next assembly and test plant. On its short list of potential sites include locations in China, India, Thailand, and Vietnam. Each country has its own unique benefits and risks related to... View Details

Keywords: Strategic Positioning; Location Choices; Location Strategies; Technology; Geographic Location; Global Strategy; Information Technology; Strategy; Technology Industry; United States; China; India; Thailand; Viet Nam

2013
Chapter

Judgment and Decision Making

By: Max Bazerman and Robert Biswas-Diener

01 Jan 2006
News

Stop Making Plans Start Making Decisions

Keywords: Michael Mankins, Richard Steele

December 2001 (Revised February 2006)
Background Note

An Options-led Approach to Making Strategic Choices

By: Jan W. Rivkin

Summarizes some of the pitfalls of conventional strategic planning processes and proposes an alternative approach to making strategic choices. View Details

Keywords: Decisions; Management Practices and Processes; Strategic Planning; Strategy

September 2020
Case

Minerva 2020: Clinical Trials

By: John R. Wells and Benjamin Weinstock

In March 2020, Dr. Cynthia Bamdad, founder and CEO of Minerva Biotechnologies Inc. (Minerva), was reviewing the first results of human clinical trials for the company’s novel CAR-T drug therapeutic, one of the first ever to target solid cancer tumors. The results... View Details

Keywords: Biotechnology; Strategic Decision Making; Entrepreneurship; Health Testing and Trials; Decision Choices and Conditions; Strategy

October 2020 (Revised July 2023)
Case

UCK Partners: Gong Cha

By: Victoria Ivashina and Sangyun Lee

In the Spring of 2017, Soomin Kim, Founding Partner of UCK Partners, and his team were debating the potential exit of UCK Partner’s investment in Gong Cha Korea, the sole local franchisor of the premium milk tea brand that they proprietarily sourced three years ago.... View Details

Keywords: Exit; Strategic Decision Making; Private Equity; Investment; Strategy; Investment Return; Decision Making; Bids and Bidding