Starbucks - Publications - Faculty & Research

April 2003
Supplement

October 2002 (Revised May 2004)
Case

Starbucks and Conservation International

Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details

Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico

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Article

The Barista Principle: Starbucks and the Rise of Relational Capital

By: Ranjay Gulati, S. Huffman and G. Neilson

Keywords: Food; Relationships; Capital

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February 2001 (Revised September 2002)
Teaching Note

Howard Schultz and Starbucks Coffee Company (TN)

By: Nancy F. Koehn and William Grundy

Teaching Note for (9-801-361). View Details

Keywords: Food; Food and Beverage Industry

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February 2001 (Revised September 2005)
Case

Howard Schultz and Starbucks Coffee Company

By: Nancy F. Koehn

Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments... View Details