Filter Results:
(27)
Show Results For
- All HBS Web (64)
- Faculty Publications (15)
Show Results For
- All HBS Web (64)
- Faculty Publications (15)
←
Page 2 of 27
Results
Sort by
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five rings (representing the five... View Details
- 13 Jun 2014
- Op-Ed
World Cup Soccer: 770 Billion Minutes of Attention
The business of football has a well-established global audience. In this playing field, aggregating the attention of fans and selling a portion to advertisers and sponsors is where the real riches lie. The ticket sales are a mere fraction... View Details
- 19 Feb 2014
- Research & Ideas
Racist Umpires and Monetary Ministers
the plate. That could go for a police officer who chooses to spend time writing traffic tickets rather than conducting investigations; or a worker who chooses to push paper rather than pursue more entrepreneurial activities. At the same... View Details
- 21 Nov 2005
- Research & Ideas
Making Credibility Your Strongest Asset
negotiations between free-agent players and teams. Media coverage of this terrain had been haphazard. Rovell saw that omission as a great opportunity, but he had two problems. First, media giants such as Sports Illustrated and ESPN didn't... View Details
Keywords: by Michael Wheeler
- 31 Oct 2017
- Op-Ed
Op-Ed: In Tackling #MeToo, Don’t Ignore Micro-Insults That Harm Women’s Careers
power. Power brings the ability to trade favors. Watch likeability grow along with respect when enough women win top spots and can get people things they desire–budgets, promotions, tickets to sports... View Details
Keywords: by Rosabeth Moss Kanter
- 05 Nov 2014
- What Do You Think?
Are We Entering an Era of Neuromanagement?
that people tend to devalue long-term returns in relation to short-term gains. They tend not to buy and sell according to self-set rules. A person willing to pay up to $200 for a ticket to a sporting event... View Details
Keywords: by James Heskett