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  • February 1999 (Revised July 2004)
  • Case

Life as a Minor League CEO Frank Burke and The Chattanooga Lookouts

By: Stephen A. Greyser and Kirk A. Goldman
A "slice of life" depiction of the range of issues and activities experienced by Frank Burke (HBS MBA 1987), the president of a minor league baseball team (the Chattanooga Lookouts). Raises questions of the applicability of MBA skills in this role and the "quotient of... View Details
Keywords: Happiness; Managerial Roles; Entrepreneurship; Business or Company Management; Marketing; Cost Management; Cost vs Benefits; Operations; Sports; Business Education; Sports Industry; Tennessee
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  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

firm and industry heterogeneity and quasi-exogenous meteorological and sport events. The evidence suggests that family CEOs value—or can pursue—leisure activities relatively more than professional CEOs. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • September 2015 (Revised June 2017)
  • Case

Futbol Club Barcelona

By: Anita Elberse
In June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth... View Details
Keywords: Superstar; Talent; Talent Development And Retention; Talent Management; Marketing; Strategy; General Management; Nonprofit; Marketing Strategy; Talent and Talent Management; Entertainment; Media; Competitive Advantage; Sports; Sports Industry; Sports Industry; Barcelona
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  • August 2021 (Revised February 2024)
  • Case

Data Science at the Warriors

By: Iavor I. Bojinov and Michael Parzen
The case explores the development and early growth of a data science team at the Golden State Warriors, an NBA team based in San Francisco. The case begins by explaining the initial rationale for investing in data science, then covers a debate on the appropriate team... View Details
Keywords: Data Science; Digital Marketing; Analysis; Forecasting and Prediction; Technological Innovation; Information Technology; Sports Industry; San Francisco; United States
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  • 25 Oct 2011
  • Research & Ideas

Chasing Stars: Why the Mighty Red Sox Struck Out

have studied the issue in multiple industries, including the equally competitive fields of sports and investment banking. After examining the careers of more than 1,000 Wall Street analysts, for instance, they found that analysts who were... View Details
Keywords: by Carmen Nobel; Sports; Sports
  • Web

Publications - Faculty & Research

Straaberg. "Wasabi Technologies (A) and (B)." Harvard Business School Teaching Plan 825-127, March 2025. March 2025 Case YouTube: Bidding for NFL Sunday Ticket By: Anita Elberse and Crystal Yao In December 2022, Erin Teague, a senior... View Details
  • 26 Oct 2015
  • Research & Ideas

What’s the Value of a Win in College Athletics?

such as ticket sales, merchandise, and booster donations. Did a win increase the merchandise take or ticket sales for the next game? The answers will depend on more research. Still, says Chung, “It’s a big... View Details
Keywords: by Roberta Holland; Sports; Sports
  • Web

Marketing - Faculty & Research

Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar, and Xupin Zhang. "Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile." Journal of Consumer Research 51, no. 6 (April 2025): 1073–1097. YouTube: Bidding for... View Details
  • 01 Dec 2022
  • News

Full Court Press

league for Africans, by Africans,” Tatum says—developed in response to this opportunity, and a series of sold-out exhibition games confirmed a continental appetite for live basketball. The NBA’s larger mission, though, extended beyond View Details
Keywords: Dan Morrell
  • 01 Feb 1998
  • News

Touching All the Bases: Stephen A. Greyser

In his MBA elective, The Business of Sports, Professor Stephen A. Greyser brings an insider's knowledge to topics such as league development, sports and the media, corporate sponsorship of sports, marketing for teams in turnaround... View Details
Keywords: Marguerite Rigoglioso
  • 01 Feb 1998
  • News

Down on the Farm: Frank Burke (MBA '87)

For fans and management alike, with so much of professional sports now indistinguishable from other high-powered enterprises, where can one turn for an affordable and quality sports experience? Ask Frank... View Details
Keywords: Garry Emmons
  • 01 Dec 2022
  • News

Singing to the Corn

was a good inside fighter,” Keen says later. “I could take a lot of stomach hits. You get me up against the ropes and I can fight.” He also was a punter and placekicker on the football team his first year at Dartmouth, before moving over to rugby, a View Details
Keywords: Julia Hanna; photographed by Vance Jacobs; Agriculture
  • 01 Feb 1998
  • News

A Player's View: Gord Kluzak (MBA '98)

skilled agents and a powerful players' association, the average player earns $1.1 million. "Because the NHL doesn't have a lucrative, full-season, North America–wide TV contract," explains Kluzak, "steep ticket prices - often beyond the... View Details
Keywords: James E. Aisner
  • 01 Feb 1998
  • News

Running Up the Score

of big money in the world of sports seems to have aggravated public disenchantment with many aspects of the professional game, from high ticket prices to athletes' personal behavior. That does not bode well... View Details
Keywords: Garry Emmons
  • 12 Sep 2018
  • News

Game-Changing Analytics

As CEO of the Kraft Analytics Group (KAGR), Jessica Gelman (AB 1997, MBA 2002) is working “to change the conversation around how data analytics are used in the sports and entertainment business.” Spun off from its Kraft View Details
  • 01 Feb 1998
  • News

Kicking Off a Startup: Jennifer Rottenberg (MBA '96)

Women's sports is one of the hottest growth sectors in the business of sports. A case in point is the National Soccer Alliance (NSA), a new women's professional soccer league currently in the startup phase. With exhibition games, special... View Details
Keywords: Nancy O. Perry
  • 04 Sep 2019
  • News

Putting the Game Within Reach

Fan Experience “New mixed reality integrations, sports betting, and gamified experiences are changing the way that fans are consuming sports. We are already seeing this with immersive media, particularly in the interactivity that is... View Details
  • 26 Jul 2018
  • News

Running the Numbers

sport where women’s teams were still a novelty, was in keeping with an attitude that has since served Gelman well as a game-changing executive in the male-dominated sports industry. “I’ve always been drawn... View Details
Keywords: Deborah Blagg
  • 07 Aug 2012
  • Research & Ideas

Off and Running: Professors Comment on Olympics

of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five rings (representing the five... View Details
Keywords: Re: Multiple Faculty; Sports
  • 13 Jun 2014
  • Op-Ed

World Cup Soccer: 770 Billion Minutes of Attention

The business of football has a well-established global audience. In this playing field, aggregating the attention of fans and selling a portion to advertisers and sponsors is where the real riches lie. The ticket sales are a mere fraction... View Details
Keywords: by Thales Teixeira; Sports