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- Faculty Publications (9)
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- All HBS Web (46)
- Faculty Publications (9)
- 18 Sep 2019
- News
Level Up
There was a very specific moment when the crisis underway in the sports industry became clear to Angela Ruggiero (MBA 2014). It was August 4, 2015, when Disney CEO Bob Iger announced in the company’s quarterly earnings call that its... View Details
- 04 Sep 2019
- News
Putting the Game Within Reach
Fan Experience “New mixed reality integrations, sports betting, and gamified experiences are changing the way that fans are consuming sports. We are already seeing this with immersive media, particularly in the interactivity that is... View Details
- 08 Jan 2020
- Research & Ideas
NFL Head Coaches Are Getting Younger. What Can Organizations Learn?
team is choosing to gamble on unproven youngsters. After all, 66-year old Bruce Arians was just hired by Tampa Bay, while Denver is giving Vic Fangio, 60, his first shot as a head coach after 32 seasons of experience as an assistant... View Details
- 04 Sep 2019
- News
A Wide Screen Approach
Immersive Media “The single largest revenue stream for sports in North America is media rights. The sports industry is slowly adapting to new formats and platforms, which is having an immediate impact on the... View Details
- 04 Sep 2019
- News
Advanced Statistics Are the New Foam Fingers
The Quantified Athlete “Athletes will always look to improve their performance and stay injury-free with technology. But the sports media industry is also starting to explore how to incorporate athlete data into their broadcasts. And as... View Details
- 01 Jun 2010
- News
Just Extraordinary
TURNER: A World Cup goal. Matt Mendelsohn The world’s most popular sporting event — and the reason global productivity declines for several weeks every four years — soccer’s World Cup kicks off this month in South Africa. Stacie Scott... View Details
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
acquired by Amazon for nearly $1 billion. The acquisition was viewed with amazement by those unfamiliar with the young and rapidly growing sector. But a year later esports achieved a milestone traditional US sports fans could understand.... View Details
- 01 Jun 1998
- News
Mark Tatum
vice president of the university's Black Alumni Association. Working at Procter & Gamble after graduation, he was promoted four times in four years, eventually becoming an award-winning corporate account executive. As a regional sales... View Details
Keywords: Susan Young; photograph by Webb Chappell
- 01 Sep 2013
- News
The First Scrum
experiences proved symbiotic. As the School's only extramural, competitive sports team, the HBS Rugby Football Club resonated with players and a growing number of fans, if not the administration. In the five decades since, some 1,500 men... View Details
- July 2020 (Revised May 2021)
- Case
Oxygen Esports
By: John R. Wells and Benjamin Weinstock
On May 4, 2020, a press release from Boston, Massachusetts, announced the launch of Oxygen Esports (Oxygen), a new organization that hoped to dominate the rising esports scene in New England. Oxygen was created from a merger between Helix eSports (Helix), an owner and... View Details
Keywords: Esports; Sports; Online Technology; Games, Gaming, and Gambling; Entrepreneurship; Strategy
Wells, John R., and Benjamin Weinstock. "Oxygen Esports." Harvard Business School Case 721-351, July 2020. (Revised May 2021.)
- 01 Apr 2002
- News
Gold Mettle
Gold Mettle Three years ago, the 2002 Winter Olympics looked like a downhill skier who had taken a really bad fall, tumbling out of control, in danger of serious injury, and with an uncertain future at best. Members of the International Olympic Committee had accepted... View Details
- 2008
- Working Paper
Unraveling Yields Inefficient Matchings: Evidence from Post-season College Football Bowls
By: Guillaume R. Frechette, Alvin E. Roth and M. Utku Unver
Many markets have "unraveled" and experienced inefficient, early, dispersed transactions, and subsequently developed institutions to delay transaction timing. However, it has previously proved difficult to measure and identify the resulting efficiency gains. Prior to... View Details
Keywords: Games, Gaming, and Gambling; Television Entertainment; Market Timing; Market Transactions; Marketplace Matching; Sports Industry
Frechette, Guillaume R., Alvin E. Roth, and M. Utku Unver. "Unraveling Yields Inefficient Matchings: Evidence from Post-season College Football Bowls." Harvard Business School Working Paper, No. 09-010, July 2008.
- March 2021
- Case
Astralis Group: Determining a Brand Strategy
By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud
After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details
Keywords: Brand Strategy; Esports; Video Games; Corporate Scope; Positioning; Ecosystem; Brands and Branding; Strategy; Business Ventures; Business Startups; Entrepreneurship; Ethics; Sports; Competitive Strategy; Value Creation; Diversification; Games, Gaming, and Gambling; Sports Industry; Sports Industry; Denmark; Europe
Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emilie Billaud. "Astralis Group: Determining a Brand Strategy." Harvard Business School Case 721-382, March 2021.
- 01 Dec 2017
- News
Flight Path
Above: Drone Racing League Founder and CEO Nick Horbaczewski is having a magic moment. (photo by Jordan Hollender) Drone Racing League (DRL) founder and CEO Nick Horbaczewski (MBA 2008) wants to be clear: He didn’t invent the sport that... View Details
Keywords: Julia Hanna
- 27 Apr 2012
- News
Fantasy Football for Politics Junkies
- 01 Dec 2011
- News
Alumni Book Briefs
Brown and Company) Beginning in 1979 as a cable channel televising sporting events in Connecticut, ESPN is arguably now the most successful network in TV history. The authors tell the inside story of this amazing rise, drawing on over 500... View Details
- 05 Nov 2014
- What Do You Think?
Are We Entering an Era of Neuromanagement?
that people tend to devalue long-term returns in relation to short-term gains. They tend not to buy and sell according to self-set rules. A person willing to pay up to $200 for a ticket to a sporting event is not, once he owns it, willing... View Details
Keywords: by James Heskett
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
the capabilities they need. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52603 September 2017 Current History China Gambles on Modernizing Through Urbanization By: Looney, Kristen, and Meg Rithmire... View Details
Keywords: Sean Silverthorne
- 01 Dec 2004
- News
A Life by Design
As a girl growing up in Riverdale, New York, Ivy Ross (PMD 68, 1994) was surrounded by modern design — and disliked it. The home she lived in and the furniture she sat on reflected the avant-garde sensibilities of her father, an industrial designer who worked for the... View Details