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- All HBS Web (377)
- Faculty Publications (28)
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- March 2021
- Supplement
Sky Deutschland Analysis: Results
By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers
Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details
- August 2014
- Teaching Note
Peter Guber: The 'Me' vs. 'We' Brand
By: Stephen A. Greyser, William Ellet and Nelson Gayton
Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems... View Details
- August 2014
- Case
Peter Guber: The 'Me' vs. 'We' Brand
By: Stephen A. Greyser, William Ellet and Nelson Gayton
Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems... View Details
Keywords: Work-Life Balance; Entrepreneurship; Brands and Branding; Entertainment and Recreation Industry
Greyser, Stephen A., William Ellet, and Nelson Gayton. "Peter Guber: The 'Me' vs. 'We' Brand." Harvard Business School Case 915-401, August 2014.
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
Marshall, fashion model Karlie Kloss, and “Magic Mike” star Cody Horn, have attended the program, sharing business challenges and contract strategies in the same room with mid- and senior-level executives who work for studios, networks, music companies, and View Details
- June 1981 (Revised May 1988)
- Case
L.L. Bean, Inc.: Corporate Strategy
By: Hirotaka Takeuchi
L.L. Bean, Inc., a Maine-based manufacturer and mail-order retailer of sporting goods and apparel, has grown from $3 million in sales (1967) to over $120 million (1980). Current projections predict an annual compounded growth of 25% through 1985. Management must decide... View Details
Keywords: Globalization; Growth and Development; Growth Management; Production; Quality; Sales; Situation or Environment; Corporate Strategy; Internet and the Web; Apparel and Accessories Industry; Retail Industry
Takeuchi, Hirotaka. "L.L. Bean, Inc.: Corporate Strategy." Harvard Business School Case 581-159, June 1981. (Revised May 1988.)
- 2019
- Working Paper
How Rupert Murdoch Outfoxed Larry Tisch: Ten Enduring Lessons from the Negotiations that Wrested the NFL from CBS
A remarkable 1993 negotiation rocked the world of American football with aftershocks that have directly shaped today’s entertainment and media landscapes and even our polarized politics. In December of that year, Rupert Murdoch’s fledgling Fox Network unexpectedly... View Details
Sebenius, James K. "How Rupert Murdoch Outfoxed Larry Tisch: Ten Enduring Lessons from the Negotiations that Wrested the NFL from CBS." Harvard Business School Working Paper, No. 19-098, March 2019.
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
a boost in applications is a good outcome, there are a variety of other reasons why schools invest in sports. A primary reason, says Chung, is to further the NCAA's commitment to diversity and morale. Schools also build View Details
- 20 Aug 2014
- Research & Ideas
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
next to his became social currency across Canada. It's easy to write off these fads as simple stunts of digital narcissism, but they matter to marketing because they carry incidental meaning. It was not lost on Ford's reelection team that media coverage on Facebook was... View Details
Keywords: by John Deighton
- Research Summary
Research Questions
By: Anita Elberse
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- 21 Nov 2005
- Research & Ideas
Making Credibility Your Strongest Asset
still operates, a sporting goods store in suburban Boston. Having worked in business for decades, he was well known in his niche but not beyond it. In a telling anecdote, Tony relayed to me how, one October... View Details
Keywords: by Michael Wheeler
- 25 Oct 2011
- Research & Ideas
Chasing Stars: Why the Mighty Red Sox Struck Out
have studied the issue in multiple industries, including the equally competitive fields of sports and investment banking. After examining the careers of more than 1,000 Wall Street analysts, for instance, they found that analysts who were... View Details
- 26 Apr 2024
- HBS Case
Deion Sanders' Prime Lessons for Leading a Team to Victory
After retiring from playing sports in 2006, Sanders became a commentator and then moved into football coaching. In 2020, he took over at Jackson State University in Mississippi, joining a losing program whose budget was one-thirtieth of... View Details
- July 2008 (Revised September 2010)
- Case
Sony Ericsson WTA Tour (A)
By: Jay W. Lorsch and Kaitlyn Simpson
Larry Scott, the new CEO of the Women's Tennis Association, arrives amidst turmoil. Players and tournaments clash over opposing interests. As a result, the board members who represent them are equally divided and feel conflicted about their role. They aren't sure how... View Details
Keywords: Corporate Governance; Governing and Advisory Boards; Leadership; Business and Stakeholder Relations; Conflict of Interests; Cooperation; Sports Industry
Lorsch, Jay W., and Kaitlyn Simpson. "Sony Ericsson WTA Tour (A)." Harvard Business School Case 409-018, July 2008. (Revised September 2010.)
- 11 Sep 2006
- Research & Ideas
Negotiating When the Rules Suddenly Change
other clubs would be likely to pay him. They also had to weigh what sort of precedent, good or bad, that deal would set for the other players they were trying to sign. Finally, they had to anticipate how their moves would affect the... View Details
- 15 Sep 2009
- First Look
First Look: September 15
research. Download the paper from SSRN ($5): http://papers.nber.org/papers/w15319 PublicationsSuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good Author:Rosabeth M. Kanter Publication:New York: Crown,... View Details
Keywords: Martha Lagace
- 1 Aug 2010
- Conference Presentation
Firm Performance, Top Management and Minority Hiring: African‐American Coaches in the NFL, 1970‐2007
By: Andrew Hill and David Thomas
Studies of minority hiring have found that low-status firms are more likely to hire minority candidates. However, most work has examined hiring for entry and mid-level positions, not senior management, which differs in the level of 1) uncertainty regarding the optimal... View Details
- 29 Sep 2008
- Research & Ideas
How Economics May Lead to Better Football Games
from schoolchildren to attorneys—and even carries the potential to help sustain life itself. Sarah Jane Gilbert: What led you to research football teams? Are you a sports fan? Al Roth: I'm a matching fan. Q: What is matching, and why... View Details
- 25 Oct 2022
- Research & Ideas
Is Baseball Ready to Compete for the Next Generation of Fans?
While football and basketball are now the most popular and financially successful of the four major professional sports leagues, Major League Baseball appears to be rallying. Last week, MLB said revenue for the 2022 regular season, which... View Details
- 31 Mar 2009
- First Look
First Look: March 31, 2009
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=809089 LeBron James Harvard Business School Case 509-050 In 2005, to the astonishment of many sports industry insiders, superstar basketball player LeBron James fired his... View Details
Keywords: Martha Lagace
- 01 Aug 2011
- Research & Ideas
Immigrant Innovators: Job Stealers or Job Creators?
immigrants are extremely important to innovation. What is debated is whether that comes at the expense of native Americans." Kerr's recent research indicates that while the program is good for innovation, it has limited overall effect on... View Details