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Show Results For
- All HBS Web
(386)
- People (1)
- News (73)
- Research (190)
- Events (3)
- Multimedia (1)
- Faculty Publications (56)
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- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
conducted, and developing platforms to promote digital reading. “It’s stunning that we still read so much on paper,” said Ballmer. In addition, the company will push forward with major efforts to build its online search and View Details
- 01 Dec 2015
- News
Snapping Up Voters
Illustration by Chris Gash When Rob Saliterman (MBA 2011) started selling online political ads at Google, they were almost all destined for people already seeking political content, placed either on specific networks or in response to user searches. Over nearly four... View Details
Keywords: Sasha Issenberg
- 01 Feb 2000
- News
Financial Services 24/7
industry is reacting to similar challenges. As trendy financial dot-coms with huge technology and advertising budgets emerge offering everyone an equal - and inexpensive - chance to trade stock, apply for a loan, buy insurance, or pay a... View Details
Keywords: Susan Young
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
upwards of eight figures on an ongoing basis. For the World Cup, FIFA adds eight "Sponsors" and eight "National Supporters." The opportunities are so valuable that, once secured, a company rarely gives up its rights. These sponsorships are category exclusive, so Visa... View Details
Keywords: Garry Emmons
- 01 Mar 2014
- News
Insight: Yenball
for instance, would require more than 15 hours of flight time. But for a starting pitcher like Tanaka, who may only appear once every five days or so, frequency is also an issue. With that kind of a schedule, sponsors may only be able to... View Details
- 01 Apr 2002
- News
Career Transitions, Continuing Education Focus of Washington, D.C., Club
affectionately dubbed "the job that never quits." Founded in 1933, the Washington, D.C., club has a longstanding tradition of sponsoring evening events, downtown luncheons, and government-related activities. Since taking office in July... View Details
- 01 Jun 2001
- News
"Unheard Voices" Brings to Light Three Centuries of American Women at Work
Trade card from 1833 advertising "Lydia E. Pinkham's Vegetable Compound." (Baker Library Historical Collections) From the time of her marriage in 1743 until her death in 1765, Sarah Chamberlain, wife of Nathaniel Chamberlain, a blacksmith... View Details
- 01 Dec 2017
- News
Yoga Inc.
global brand advertising campaign called This Is Yoga. The spots include zero yoga as a physical practice. Olympic gold medalist volleyballer Kerri Walsh Jennings, Australian pop artist CJ Hendry, Beijing drummer Shi “Atom” Lu, London... View Details
Keywords: Deborah Halber
- 01 Jun 2008
- News
This Site’s for You
current events that impact a significant number of HBS alumni. As with blogs elsewhere on the Web, we make it easy for you to talk back to us. Don’t be shy. The arrival of our own blog inspired Class Notes editor Larson to go on a search... View Details
- 01 Oct 1999
- News
Finance Conference Explores Research Methodologies
the Journal of Financial Economics, a leading finance journal and joint sponsor of the two-day conference. "We're going to discuss the papers themselves to advance our understanding of the topic at hand," said Tufano in his opening... View Details
- 26 May 2022
- News
Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories
model, its message, and its impact on people’s lives.” Dubin adds that while the virtual event was “a bit different,” it reached more people as a webcast, and clips from the recorded conversation with Jeong will be made available online for anyone to view. “They can be... View Details
Keywords: Margie Kelley
- 01 Dec 2011
- News
Inside MTV’s Global Fame
integrated marketing, constantly cutting deals with advertisers not just to buy spots on MTV Europe but also to sponsor entire shows and concerts and to offer unique rewards to viewers as well. He takes... View Details
- 01 Jun 1996
- News
Reinventing Marketing
course and IMM use the CD-ROM case; and IMM includes a videoconferencing hookup to executives in Japan that enables students to ask questions of case protagonists in real time. Technology also spurred "The Future of Interactive Marketing," an international conference... View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
ever dreamed that frequentflier miles would become a multibillion-dollar source of incremental airline revenue," he notes. In 1982, Brierley was named vice president of sales and advertising for Pan American World Airways, where he... View Details
- 01 Oct 1997
- News
Expanded Elective Curriculum Offers Students A Wealth of Choices
Networking Opportunities HBS students have access to a network of more than 35,000 HBS alumni who have agreed to help them in their job searches on a year-round basis. MBA Career Services also works with Alumni Relations, Executive... View Details
- 01 Jun 2005
- News
South Asian Women at Work
Conference on India and Its Neighbors, a student-organized gathering held on the HBS campus in February and sponsored by the HBS South Asian Business Association. Shahla Aly, now a general manager at Microsoft, came to North America in... View Details
- 05 Jul 2011
- News
Driving Innovation
entertainment, and travel to her initial responsibility for automotive vertical at Google, reported a May 30, 2011 profile in Advertising Age. During her tenure, the search engine company has acquired... View Details
- 26 Apr 2011
- News
BioMine Strikes Gold
alumni from fields such as venture capital, consulting, law, accounting, life sciences, and technology. Legal services were sponsored by Cooley, LLP. LifeQube’s mobile clinic management system, MobiQube, creates and manages shared... View Details
- 05 May 2023
- News
Fail Better
before moving on to join the newly-formed firm of Wasserstein Perella & Co. He names Joe Perella as an early sponsor and mentor in his career, and describes two moments of failure— one professional, one personal, in which Perella played a... View Details
- 01 Oct 2000
- News
Books
searches and appropriately rewards their efforts." The result of this dynamic has been one of history's great technology success stories. In a second volume of Design Rules, the authors will examine how the interrelated processes of... View Details