Filter Results:
(74)
Show Results For
- All HBS Web
(386)
- People (1)
- News (74)
- Research (190)
- Events (3)
- Multimedia (1)
- Faculty Publications (54)
Show Results For
- All HBS Web
(386)
- People (1)
- News (74)
- Research (190)
- Events (3)
- Multimedia (1)
- Faculty Publications (54)
Sort by
- 01 Oct 2002
- News
Faculty Research Symposium
Pay Check: Equity-Based Compensation and Incentives Creativity in a Crunch Nobody's Perfect. Now What? Last spring, a special symposium was held on campus in celebration of faculty research. The one-day event, sponsored by the Division of... View Details
- 01 Jun 2015
- News
Screen Grab
shows on topics that many advertisers would find too edgy. How we consume TV, it seems, is changing what we consume, opening up new opportunities on the business and creative sides of an industry that hasn’t seen a similar degree of... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Dec 2013
- News
Your Own Medicine
searching for new leads. In 2008, Benjy came across an article on halofuginone (HT-100), a drug compound derived from an ancient Chinese herb that had shown promising results in treating muscular dystrophy in mice. They tracked it down to... View Details
- 01 Apr 2000
- News
Getting the Message
Sponsorships allow advertisers to offer content that is related to their products or services and valued by the target audience. For example, a pharmaceutical company might sponsor a bulletin board for... View Details
Keywords: Susan Young
- 01 Dec 2008
- News
A Force for Good
merger of Boston City Hospital and University Hospital, a decade ago. He was there to help me. And just this past year, he headed up a search for me for a new president of the Boston Public Library. “One more thing. He does it... View Details
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
upwards of eight figures on an ongoing basis. For the World Cup, FIFA adds eight "Sponsors" and eight "National Supporters." The opportunities are so valuable that, once secured, a company rarely gives up its rights. These sponsorships are category exclusive, so Visa... View Details
Keywords: Garry Emmons
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details
Keywords: Peter K. Jacobs
- 01 Dec 2011
- News
Inside MTV’s Global Fame
integrated marketing, constantly cutting deals with advertisers not just to buy spots on MTV Europe but also to sponsor entire shows and concerts and to offer unique rewards to viewers as well. He takes... View Details
- 01 Jun 2005
- News
South Asian Women at Work
Conference on India and Its Neighbors, a student-organized gathering held on the HBS campus in February and sponsored by the HBS South Asian Business Association. Shahla Aly, now a general manager at Microsoft, came to North America in... View Details
- 01 Dec 2015
- News
Snapping Up Voters
Illustration by Chris Gash When Rob Saliterman (MBA 2011) started selling online political ads at Google, they were almost all destined for people already seeking political content, placed either on specific networks or in response to user searches. Over nearly four... View Details
Keywords: Sasha Issenberg
- 05 Jul 2011
- News
Driving Innovation
entertainment, and travel to her initial responsibility for automotive vertical at Google, reported a May 30, 2011 profile in Advertising Age. During her tenure, the search engine company has acquired... View Details
- 01 Oct 2001
- News
Lunch with Jack: Student Dines with GE's Welch
sponsored by Section NG that was held on campus last April to benefit Summer Search Boston (SSB). A nonprofit organization, SSB provides scholarships for summer programs to high-school students who... View Details
- 18 Dec 2019
- News
Thinking Smart About Numbers
travel from Switzerland, Italy, France, and Germany to spend the evening with him as well.” Clubs Raise a Toast to the Holidays The HBS Club of South Florida, in conjunction with the Harvard Club of the Palm Beaches, sponsored a sold-out... View Details
Keywords: Margie Kelley
- 06 Dec 2021
- News
What's the Word?
search engine Baidu. Instead of striving and sweating for a good job, a home, and a family, it suggested a minimalist lifestyle of tang ping (“lying flat”). Although the post was later deleted by Communist Party officials, lying flat has... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
a current client and supplier, Google, which has shown an interest in expanding its reach beyond online search advertising and aims to use the entire gamut of video, audio, and print media to create View Details
- 01 Sep 2016
- News
Ask the Expert: How to Build a More Diverse Board
issue as the founder and CEO of the executive search firm Trewstar, which places experienced and accomplished women on corporate boards. She offers her advice here. What tips do you have for senior female executives looking for a... View Details
- 01 Mar 2014
- News
Insight: Yenball
for instance, would require more than 15 hours of flight time. But for a starting pitcher like Tanaka, who may only appear once every five days or so, frequency is also an issue. With that kind of a schedule, sponsors may only be able to... View Details
- 01 Apr 2002
- News
Career Transitions, Continuing Education Focus of Washington, D.C., Club
affectionately dubbed "the job that never quits." Founded in 1933, the Washington, D.C., club has a longstanding tradition of sponsoring evening events, downtown luncheons, and government-related activities. Since taking office in July... View Details
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
conducted, and developing platforms to promote digital reading. “It’s stunning that we still read so much on paper,” said Ballmer. In addition, the company will push forward with major efforts to build its online search and View Details
- 01 Oct 1999
- News
Finance Conference Explores Research Methodologies
the Journal of Financial Economics, a leading finance journal and joint sponsor of the two-day conference. "We're going to discuss the papers themselves to advance our understanding of the topic at hand," said Tufano in his opening... View Details