Filter Results:
(40)
Show Results For
- All HBS Web (103)
- Faculty Publications (17)
Show Results For
- All HBS Web (103)
- Faculty Publications (17)
←
Page 2 of 40
Results
Sort by
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
ad platform, and reducing—from three to two—the number of major sellers of sponsored search advertising." The deal, characterized as a nonexclusive partnership, would allow Google to sell some View Details
- 08 May 2007
- First Look
First Look: May 8, 2007
paper: http://www.benedelman.org/publications/searchsafety.pdf Strategic Bidder Behavior in Sponsored Search Auctions Authors:Benjamin Edelman and Michael Ostrovsky Periodical:Journal of Decision Support... View Details
Keywords: Martha Lagace
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
interactivity, including Thought tracing. Firms infer states of mind from the content of a Web search and serve up relevant advertising; a market born of search terms develops. Ubiquitous connectivity. As... View Details
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
stock of his corporate sponsors dropped, as did sales of Nike golf balls. A college’s well publicized scandal can open the eyes of prospective students. Source: SIphotography But Luca reasoned that many colleges wrestle with drinking and... View Details
- 05 Jan 2010
- First Look
First Look: January 5
concerns. Download the paper: http://www.hbs.edu/research/pdf/10-047.pdf PublicationsOptimal Auction Design and Equilibrium Selection in Sponsored Search Auctions Authors:Benjamin Edelman and Michael... View Details
Keywords: Martha Lagace
- 13 May 2008
- First Look
First Look: May 13, 2008
search for solutions. BP successfully reduced its own carbon emissions, and championed cap-and-trade style regulation over taxation or command-and-control. Despite this progress, as the climate issue gains in political prominence and the... View Details
Keywords: Martha Lagace
- 31 Aug 2010
- First Look
First Look: August 31
Financial Studies (forthcoming) Abstract This paper examines the impact of leveraged buyout firms' bank relationships on the terms of their syndicated loans. Using a sample of 1,590 loans financing private equity sponsored leveraged... View Details
Keywords: Sean Silverthorne
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
new institutions supporting fact-based reportage and publication would spring up organically, or whether it was time to start looking to government to sponsor such activities. He explained that as a society, being able to form a consensus... View Details
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
market is heavily subsidized by the organizations employing the executives that participate in them. To understand the ongoing transformation of the industry, we use a large database of interviews with participants in executive development programs at HBS—and... View Details
Keywords: Dina Gerdeman
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
management's search for a solution led the company to collaborate with a local CSO, the Friendship Home (Casa de la Amistad, hence CdA). In Costa Rica, the television corporation Representaciones Televisivas (REPRETEL) met a similar... View Details
- 12 Feb 2013
- First Look
First Look: Feb. 12
static, envy-free equilibria. Furthermore, convergence is efficient, and the entry of low-quality advertisers does not slow convergence. Because our approach predominantly relies on assumptions common in the sponsored View Details
Keywords: Sean Silverthorne
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
maintenance and repair parts and equipment in the U.S., had just held its November 2014 board meeting. The meeting had been productive but not without some soul searching for both the company’s management team and financial sponsors. Was... View Details
Keywords: Sean Silverthorne
- 07 Oct 2014
- First Look
First Look: October 7
transformation of the very nature of the innovation search process. We find intermediate disclosure has the advantage of efficiently steering development towards improving existing solution approaches, but also the effect of limiting... View Details
Keywords: Sean Silverthorne
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
answer it, they looked not to high-tech modern prizes but to a comparatively unglamorous series of awards sponsored by the Royal Agricultural Society of England (RASE) back in the nineteenth century. For decades, explains Lerner, the RASE... View Details
Keywords: by Michael Blanding
- 08 Jan 2001
- Research & Ideas
Can Japan Compete? [Part Two]
the search for best practices. The strategy part is very much more difficult, but it creates the need for choice with the associated uncertainty and anxiety. Strategy requires saying no, rather than empowering everyone in the organization... View Details
Keywords: by Martha Lagace & Hilah Geer
- 31 May 2011
- First Look
First Look: May 31
Abstract Theories of the firm have been dominated by a legacy of ideas from early industrialization that pose zero-sum opposition between capital and labor (or capital and nearly everything else), differentiating the economy from society and often posing irreconcilable... View Details
Keywords: Sean Silverthorne
- 13 Sep 2011
- First Look
First Look: September 13
and Competitive Imitation: The Case of Sponsor-Based Business Models Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We study sponsor-based business model innovations where a firm monetizes its product through sponsors rather than... View Details
Keywords: Sean Silverthorne
- 26 Jan 2010
- First Look
First Look: Jan. 26
http://www.hbs.edu/research/pdf/10-057.pdf Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions Authors:Benjamin Edelman and Michael Schwarz An abstract is unavailable at this time.... View Details
Keywords: Martha Lagace
- 21 Feb 2017
- First Look
First Look at New Research: February 21
the ongoing transformation of the industry, we use a large database of interviews with participants in executive development programs at HBS—and executives in their sponsoring organizations—to map out the (multidimensional) objective... View Details
Keywords: Carmen Nobel
- 25 Sep 2007
- First Look
First Look: September 25, 2007
of the "long tail" principle argue that lower transaction and search costs will lead to a shift away from hit content and cause more fragmentation in consumers' choices. This perspective is in sharp contrast with the more... View Details
Keywords: Martha Lagace