Publications

January 2015 (Revised April 2018)
Case

CJ E&M: Creating a K-Culture in the U.S.

By: Elie Ofek, Sang-Hoon Kim and Michael Norris

Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details

Keywords: Cultural Consumption; Media Businesses; International Marketing; Event Marketing; Creative Industries; Cross-cultural Adaptation; Ethnic Marketing; South Korea; Marketing Strategy; Entertainment; Global Strategy; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; South Korea

December 2017 (Revised January 2019)
Case

In the Eye of a Geopolitical Storm: South Korea's Lotte Group, China and the U.S. THAAD Missile Defense System (A)

By: Andy Zelleke and Brian Tilley

By late 2016 and early 2017, Lotte Group, a South Korean chaebol (large family-controlled business group) had become embroiled not only in the domestic political turmoil surrounding President Park Geun-hye, but also—uncomfortably—in a four-country geopolitical storm. ... View Details

Keywords: Corporate Social Responsibility; Politics; Corporate Social Responsibility and Impact; National Security; International Relations; Decision Making; Government and Politics; Leadership; South Korea; China; Japan

01 Mar 2024
News

In Harmony

Kim at Seoul’s government-built Hoehyeon “Citizens’ Apartments.” Opened in 1970, it stands as a reminder of a Korea from a very different era. Like so many South Koreans of a certain age, Michael ByungJu Kim (MBA 1990) lives in a country where the past lingers,... View Details

Keywords: Julia Hanna; photographs by Jun Michael Park; private equity; fiction; financial crisis; leadership; Korea

March 1997 (Revised July 1999)
Case

S1 Corporation

S1 is a fast growing subsidiary of the Samsung Group in South Korea that sells business security products. S1 has implemented a number of marketing initiatives that the company president would like to have evaluated. View Details

Keywords: Marketing Strategy; Price; Salesforce Management; Consumer Products Industry; Service Industry; South Korea

29 May 2008
News

America the Difficult

March 2007 (Revised March 2009)
Case

Cherrypicks

By: William R. Kerr

Cherrypicks is a Hong Kong communications start-up approaching a large Korean mobile operator for a partnership to take the operator's products to markets outside of Korea. SK Telecom's (SKT) Ring Back Tones (RBT) product is a spectacular success in South Korea, but... View Details

Keywords: Business Model; Business Startups; Communication Strategy; Entrepreneurship; Partners and Partnerships; Communications Industry; China; Hong Kong; South Korea

March 2007 (Revised January 2008)
Case

Korea: After the 1997 Financial Crisis

By: Laura Alfaro, Rafael M. Di Tella and Renee Kim

Examines what happened to Korea after the 1997 financial crisis and the implementation of the IMF-mandated reforms imposed on Korea as conditionalities to the country's emergency loan package. View Details

Keywords: Financial Crisis; Macroeconomics; Financing and Loans; Governing Rules, Regulations, and Reforms; Crisis Management; South Korea

September 2005 (Revised June 2012)
Case

New Songdo City

By: Arthur I Segel, Brandon Blaser, Gerardo Garza, Albert Kim, John Richard and Andrew Murphy

The government of South Korea has chosen John Hynes and Gale International to construct New Songdo City. This is an entirely new city, about the size of Boston, between the new Incheon airport and the capital of Seoul. The proposed city is the government's attempt to... View Details

Keywords: Buildings and Facilities; Urban Development; Construction; Design; Climate Change; South Korea

13 Jan 2015
First Look

First Look: January 13

"ladder of engagement." Publisher's link: http://www.ieseinsight.com/review/articulo.aspx?doc=119397&seccion=6&idioma=2 Working Papers College Admissions as Non-Price Competition: The Case of South View Details

Keywords: Sean Silverthorne

30 Mar 2020
News

Why Is the U.S. Behind on Coronavirus Testing?

March 2000 (Revised May 2002)
Case

Korea: On the Back of a Tiger

Describes the development strategy followed by Korea under the leadership of Park Chung Hee as well as the reform efforts embarked on by his successors. View Details

Keywords: Leadership; Developing Countries and Economies; Government and Politics; Growth and Development Strategy; Public Administration Industry; South Korea

April 2008 (Revised June 2008)
Case

Korea: On the Back of a Tiger (Abridged)

What caused the 1997 Korea crisis? Did the International Monetary Fund (IMF) help or hinder recovery? Did democracy help or hinder recovery? Seen as an economic miracle, Korea succumbed to the wave of currency crises sweeping Asia in late 1997. Did the same state-led... View Details

Keywords: Financial Crisis; Trade; Currency Exchange Rate; Foreign Direct Investment; Governing Rules, Regulations, and Reforms; Business and Government Relations; Asia; South Korea

09 Jun 2015
First Look

First Look: June 9, 2015

new Philips HealthSuite Digital Platform find success in the rapidly evolving industry? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/515052-PDF-ENG Harvard Business School Case 715-047 Korea View Details

Keywords: Sean Silverthorne

August 1996 (Revised December 1996)
Case

Korean Development and Western Economics

By: George C. Lodge and Courtenay Sprague

Provides a summary of Korea's economic performance during the past 40 years. Korea's economic strategy is discussed with regard to context--both the domestic (historic) and the international factors that have informed Korea's development. Simultaneously, Korea also... View Details

Keywords: Strategy; Development Economics; Decision Making; Policy; North Korea; South Korea

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October 1994
Case

Daewoo Shipbuilding and Heavy Machinery

Daewoo Shipbuilding and Heavy Machinery rescued its plant from the labor riots of 1987 to make it the fastest improving shipyard in the world by 1994. With its competition in Korea making huge investments in additional capacity in anticipation of the end of the... View Details

Keywords: Management; Machinery and Machining; Performance Improvement; Manufacturing Industry; South Korea

November 2023
Case

Riiid: Scaling AI Educational Services Globally

By: John Jong-Hyun Kim, Nancy Dai and Ruru Hoong

This article explores the definition and evolution of AI, its applications in education, and the role of AI, particularly in K-12 education. It discusses the founding of Riiid, an AI-driven educational technology company, and its journey in the education sector, with a... View Details

Keywords: AI and Machine Learning; Economic Sectors; Technological Innovation; Education Industry; South Korea; Asia

July 1984 (Revised September 1986)
Case

Daewoo Group

By: Francis Aguilar

Focuses on the entrepreneurship of Chairman Kim Woo-Choong of Daewoo Group which became one of the 4 major group companies in Korea in just 17 years. The group's overall strategies are explored in conjunction with the evolution of Korea's industrial policies. The case... View Details

Keywords: Joint Ventures; Entrepreneurship; Values and Beliefs; Policy; Government and Politics; Business or Company Management; Business and Government Relations; Business Strategy; South Korea; United States

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11 Oct 2010
Research & Ideas

It Pays to Hire Women in Countries That Won’t

co-wrote with Lynn Pyun of MIT and B.Y. Cheon of Hanshin University and the Korea Labor Institute. Focusing on South Korea, the team interviewed scores of multinational and local executives to find out... View Details

Keywords: by Carmen Nobel

November 2003 (Revised June 2004)
Case

Samsung and Daewoo: Two Tales of One City

By fiscal year 2000, Samsung had pulled far ahead of other "chaebols," Korean conglomerates. For example, the market value of Samsung affiliates listed on the Korea Stock Exchange exceeded the sum of the market value of listed affiliates of second, third, and fourth... View Details

Keywords: Competition; Business Conglomerates; Corporate Strategy; Emerging Markets; Crisis Management; Electronics Industry; South Korea