Publications

January 2015 (Revised April 2018)
Case

CJ E&M: Creating a K-Culture in the U.S.

By: Elie Ofek, Sang-Hoon Kim and Michael Norris

Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details

Keywords: Cultural Consumption; Media Businesses; International Marketing; Event Marketing; Creative Industries; Cross-cultural Adaptation; Ethnic Marketing; South Korea; Marketing Strategy; Entertainment; Global Strategy; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; South Korea

September 2013 (Revised June 2015)
Case

Fortis Healthcare: Transnational Hospital Network

By: Regina E. Herzlinger, Pushwaz Virk and Natalie Kindred

Fortis, India's largest for-profit hospital chain, must decide if its expensive expansion into the South East Asia market makes sense. View Details

Keywords: Hospital; India; For-profit Hospitals; Expansion; Decision Making; Health Care and Treatment; Health Industry; Southeast Asia; India

January 2025
Case

PayJoy: Finance for the Next Billion

By: Boris Groysberg and Sarah L. Abbott

PayJoy, an impact-driven financial technology company founded in 2015, provides smartphone financing and other financial products to customers who lack access to traditional credit products. As of early 2025, PayJoy had issued $2.5 billion in loans to 13 million... View Details

Research Summary

Trust

By: Sandra J. Sucher

In this research, I aim to provide a practical orientation to trust—how to build it, how it can be damaged, how it might be repaired—grounded in my experience as an executive and in the research on organizational trust and moral philosophy. As a case researcher, I... View Details

May 2010
Case

CEIBS: A Global Business School Made in China

By: John A. Quelch

In 2009, just 15 years after it was founded, the China Europe International Business School (CEIBS) has achieved the remarkable 8th position in the Financial Times Global MBA rankings. The case describes the short history of the school and the reasons for its success.... View Details

Keywords: Product Positioning; Quality; Business History; Competitive Advantage; Business Education; Global Strategy; Growth and Development Strategy; Education Industry; China

Research Summary

Collaborative Planning, Forecasting and Replenishment (CPFR)

Conducting research on new management concepts in supply chain management like CPFR. Identifying best practices in the nine-step-CPFR process. Major differences in CPFR-implementation in the U.S., Europe, South America, Asia and Africa.Linking e-marketplaces in the... View Details

November 2010 (Revised February 2013)
Supplement

Energy Security in Europe (B): The Southern Corridor

By: Rawi E. Abdelal and Sogomon Tarontsi

Nabucco natural gas pipeline, initiated by a group of European energy companies, was intended to connect the broad gas-rich region of the Middle East and Central Asia to Europe for the first time, which would diversify supply sources. At the same time, an... View Details

Keywords: Non-Renewable Energy; Governing Rules, Regulations, and Reforms; Policy; Distribution; Business and Government Relations; Conflict and Resolution; Energy Industry; Russia; European Union

August 2019 (Revised April 2020)
Case

Transforming Hindustan Unilever

By: Krishna G. Palepu and Rachna Tahilyani

In October 2013, when Sanjiv Mehta had taken over the reins of Unilever’s business in India and the larger South Asia region, Hindustan Unilever (HUL) had been going through a difficult time. Caught in the midst of a weakening economy, falling consumer spending, and... View Details

Keywords: Change Management; Transformation; Leading Change; Performance Improvement; Consumer Products Industry; India

08 Apr 2011
Research & Ideas

Will the Japan Disaster Remake the Landscape for Green Energy in Asia?

Even before the recent earthquake, tsunami, and nuclear meltdown in Japan, many parts of Asia had already begun investing in "green" energy. But the disaster has certainly upped the urgency of the discussions. “It's driven a lot of people to have a bit of a... View Details

Keywords: by Dennis Fisher; Energy; Utilities

04 Dec 2018
First Look

New Research and Ideas, December 4, 2018

firm disclosures. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55303 November 2018 Australian Economic History Review Business, Governments and Political Risk in South Asia and Latin... View Details

Keywords: Dina Gerdeman

November 2023
Case

Riiid: Scaling AI Educational Services Globally

By: John Jong-Hyun Kim, Nancy Dai and Ruru Hoong

This article explores the definition and evolution of AI, its applications in education, and the role of AI, particularly in K-12 education. It discusses the founding of Riiid, an AI-driven educational technology company, and its journey in the education sector, with a... View Details

Keywords: AI and Machine Learning; Economic Sectors; Technological Innovation; Education Industry; South Korea; Asia

June 2003 (Revised May 2006)
Case

Cipla

By: Rohit Deshpande and Laura Winig

The head of Cipla, a $325-million-dollar Indian pharmaceutical company and seller of low-cost AIDS drugs to South Africa, must decide what to do about Cipla's future. With India poised to enforce international patents in only two years, much of Cipla's product line... View Details

Keywords: Trade; Price; Global Strategy; Health Care and Treatment; Patents; Leadership; Marketing Strategy; Health Industry; South Africa; India

March 1997 (Revised July 1999)
Case

S1 Corporation

S1 is a fast growing subsidiary of the Samsung Group in South Korea that sells business security products. S1 has implemented a number of marketing initiatives that the company president would like to have evaluated. View Details

Keywords: Marketing Strategy; Price; Salesforce Management; Consumer Products Industry; Service Industry; South Korea

2022
Book

Leadership to Last: How Great Leaders Leave Legacies Behind

By: Geoffrey Jones and Tarun Khanna

Society tends to glorify the get-rich-quick entrepreneur who builds a company, takes it public and then (maybe) contributes to charity. In Leadership to Last, Geoffrey Jones and Tarun Khanna discuss the interviews they and other Harvard faculty have undertaken... View Details

Keywords: Innovation; Corruption; Gender; Innovation and Invention; Leadership; Philanthropy and Charitable Giving; Society; India; Pakistan; Bangladesh; Middle East; Africa; Latin America; Philippines

March 2007 (Revised March 2009)
Case

Cherrypicks

By: William R. Kerr

Cherrypicks is a Hong Kong communications start-up approaching a large Korean mobile operator for a partnership to take the operator's products to markets outside of Korea. SK Telecom's (SKT) Ring Back Tones (RBT) product is a spectacular success in South Korea, but... View Details

Keywords: Business Model; Business Startups; Communication Strategy; Entrepreneurship; Partners and Partnerships; Communications Industry; China; Hong Kong; South Korea

September 2016 (Revised September 2017)
Case

Zalora Philippines: From Growth to Profitability

By: Donald Ngwe and Thales Teixeira

In May 2015 Paulo Campos, co-founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company’s development. In just three years, Zalora had come from entering the Philippine fashion retail industry as an unknown quantity to becoming... View Details

Keywords: Internet and the Web; Business Subsidiaries; Business Growth and Maturation; Fashion Industry; Retail Industry; Sweden; Southeast Asia; Philippines

October 2013 (Revised January 2017)
Case

Walmart around the World

By: Juan Alcácer, Abhishek Agrawal and Harshit Vaish

After reaching the limits of its successful expansion in the United States in the early 1990s, Walmart sought growth opportunities in markets abroad. This case describes Walmart's attempts to replicate its successful U.S. business model in Mexico, Canada, Brazil,... View Details

Keywords: Multinational Firms and Management; Success; Globalized Markets and Industries; Expansion; Market Entry and Exit; Failure; Retail Industry; Germany; China; Argentina; South Korea; Canada; Japan; Brazil; Africa; United Kingdom; United States; Mexico