Societal Marketing - Publications - Faculty & Research

01 Jun 2018
News

June 2018 Alumni and Faculty Books

the largest segment of the world’s economy and also the largest health system on the planet. Its size and importance to human, environmental, and economic health means that no system is viewed with as much suspicion by so many people around the globe. Changing View Details

01 Jun 2022
News

Making It Count

to how companies measure and report their ESG metrics. A company that touts its record in one dimension might be failing to mention hidden societal costs in others, like harmful labor practices, environmental degradation, or further... View Details

Keywords: Jen McFarland Flint

01 Mar 2006
News

Academic Cross-Pollination

that had huge societal benefits. This sets up a theoretical framework for examining today’s norms. Right now in the marketplace, the lines between open science, public knowledge, and proprietary knowledge and research are becoming... View Details

Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services

01 Mar 2019
News

Alumni and Faculty Books for March 2019

7 Laws of Enough is about a radical kind of change at the personal, organizational, and societal level: a shift from scarcity to sustainable abundance. LaRoche offers seven principles to guide readers on a transformational journey of... View Details

15 Nov 2024
News

Driving Change

how the use of AI will disrupt labor markets or that it may make humans lazier, Feinzaig said she believes it will make us more human. “Since the Industrial Revolution, the focus has been on turning humans into machines to create... View Details

01 Sep 2009
News

Faculty Books

calls for new, smarter regulation. This interdisciplinary volume points the way toward modernizing regulatory theory. Professor Moss and his coeditor have gathered essays by leading scholars that integrate the latest research about the interplay between human behavior,... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

01 Dec 2018
News

Hard Choices

sometimes intense cyclicality that can result in turmoil and hardship for many. And we interfere with that cyclicality at our peril, as pent up economic forces will eventually be unleashed with far greater ferocity. Still, under capitalism, View Details

Keywords: Seth Klarman (MBA 1982)

01 Dec 2007
News

How Business Schools Lost Their Way

managerialism, do business schools retain any genuine academic or societal mission? Having participated, inadvertently or not, in the wholesale discrediting of American management that flowered during the rise of investor capitalism in... View Details

Keywords: Roger Thompson; Abraham Zaleznik; Business Schools & Computer & Management Training; Educational Services

01 Mar 2003
News

Books

Global e-Business Leader at Braxton, formerly Deloitte Consulting) urge managers to think as though they were settlers of a new business frontier that has been carved out by forces such as technology, societal change, political strife,... View Details

Keywords: Deborah Blagg; Publishing Industries (except Internet); Information

01 Jun 2022
News

'Rooted' In Innovation

to make fufu, a thick paste used in various recipes—was originally produced for the African market and is now available at 50 supermarkets around the world. STUDENTS READY TO MAKE AN IMPACT READ MORE STORIES STUDENTS READY TO MAKE AN... View Details

Keywords: Deborah Blagg

01 Dec 2015
News

Alumni and Faculty Books for December 2015

government before discussing the country’s founding economic and political principles, as espoused by Adam Smith’s The Wealth of Nations and enshrined in the Declaration of Independence. He goes on to explore the basic principles of the free View Details

01 Mar 2008
News

Reimagining China and India

is behaving in predictable ways once you understand their circumstances and historical context. Do multinationals treat India and China largely as sales opportunities? Yes. I think most multinationals traditionally have gone to these countries seeing them as big View Details

Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services; Management; Retail Trade

01 Apr 2002
News

Urban Evolution - HBS Research on the Inner City

Walgreens has made a concerted effort to locate more stores in urban areas where residents do not have access to large drugstores, recognizing a considerable, underserved market that has been documented in ICIC research. City dwellers are... View Details

Keywords: Paul Grogan; Peter Tufano; David Crockett; Diana Barrett; Real Estate

23 Mar 2020
News

Signal Boost

three, I’m tired of going around the minivan.” A loss in market share to Ford and GM eventually pushed Chrysler to the left-side sliding door—and market share increased immediately. “This is what happens... View Details

01 Apr 1998
News

World Class Learning

ability and willingness to speak up in class. Walker points out that many international students come from cultures in which it is taboo to debate with a professor or a fellow classmate. Other societal norms dictate that greater respect... View Details

Keywords: Eileen K. McCluskey

19 Jun 2013
News

Your Guide to Social Enterprise

in Boston. "But I wanted to really learn how to run a nonprofit," she recalls. After considering law school, she applied to HBS because of its increasing emphasis on social entrepreneurship. "I had a mentor who helped me realize that not all big View Details

Keywords: Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services

17 Jun 2021
News

Investing in a Post-COVID World; Exploring the Pandemic’s Impact on Gender Equity

Thematically, the conference aimed to explore the major challenges of angel investing, managing and growing through a pandemic, as well as expanding opportunity for diverse founders and funders, confronting racial justice, and harnessing public entrepreneurship to... View Details

Keywords: Margie Kelley

01 Dec 2019
News

What’s Behind the Explosive Growth of Sustainable Investing?

it happen in practice. That’s on the private market side. On the public side, the question is how you can influence the behavior of a company to reflect your values, or protect the long-term value of your investment—or both—while only... View Details