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  • All HBS Web  (3,442)
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    • News  (791)
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  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

it's important to understand both who influences purchase decisions in online communities and which groups of users can be influenced. “Viral campaigns truly leverage the network aspect of these View Details
Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
  • 2011
  • Other Unpublished Work

Networks as Covers: Evidence from On-Line Social Networks

By: Mikolaj Jan Piskorski
Sociologists have extensively documented that networks influence market exchange through improved matching and vouching. In this paper, I propose that networks can also blunt the signal of market participation, as actors who are on the market surrounded by their... View Details
Keywords: Job Search; Knowledge Use and Leverage; Market Participation; Market Transactions; Social and Collaborative Networks; Online Technology
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Piskorski, Mikolaj Jan. "Networks as Covers: Evidence from On-Line Social Networks." September 2011.
  • 2013
  • Chapter

Privacy Breach Analysis in Social Networks

By: Frank Nagle
Over the past 5–10 years, online social networks have rapidly expanded, and as of March 2012 the largest online social network, Facebook, had over 901 million active members. The wealth of information users post in their social network profiles, as well as the... View Details
Keywords: Crime and Corruption; Social and Collaborative Networks; Social Media; Cybersecurity; Analytics and Data Science
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Nagle, Frank. "Privacy Breach Analysis in Social Networks." In Mining Social Networks and Security Informatics, edited by Tansel Ozyer, Zeki Erdem, Jon Rokne, and Suheil Khoury, 63–77. Springer Science + Business Media, 2013.
  • Research Summary

Social Networks and Unraveling in Labor Markets

This paper develops a model of local unraveling (or early hiring) in entry-level labor markets. Information about workers' productivity is revealed over time and transmitted credibly via a two-sided network connecting firms and workers. While employment starts only... View Details
  • 25 Feb 2015
  • Working Paper Summaries

Thick as Thieves? Dishonest Behavior and Egocentric Social Networks

Keywords: by Jooa Julia Lee, Dong-Kyun Im, Bidhan L. Parmar & Francesca Gino
  • 14 Sep 2009
  • Research & Ideas

Understanding Users of Social Networks

If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How... View Details
Keywords: by Sean Silverthorne; Advertising; Publishing
  • 2013
  • Working Paper

Networks as Covers: Evidence from an On-Line Social Network

By: Mikolaj Jan Piskorski
This paper proposes that networks give actors a cover by giving them the excuse of sociability to engage in normatively prohibited market behaviors. I apply this hypothesis to actors in long-term exclusive relationships who are surreptitiously seeking new relationships... View Details
Keywords: Strategy; Behavior; Ethics; Relationships; Social and Collaborative Networks
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Piskorski, Mikolaj Jan. "Networks as Covers: Evidence from an On-Line Social Network." Harvard Business School Working Paper, No. 13-083, March 2013.
  • Research Summary

"How Social Networks Moderate Loss Aversion"

The literature on consumers’ relationships with their brands emphasizes that, when people form relationships with brands that mirror their social relationships, the norms of social relationships are used as guiding principles in their interactions with... View Details
  • July 2018
  • Article

Global Collaborative Patents

By: Sari Pekkala Kerr and William R. Kerr
We study the prevalence and traits of global collaborative patents for U.S. public companies, where the inventor team is located both within and outside of the United States. Collaborative patents are frequently observed when a corporation is entering into a new... View Details
Keywords: Innovation; Ethnic Networks; Migration; Technology Transfer; Mobility; Information Technology; Globalized Firms and Management; Diasporas; Patents; Ethnicity; Entrepreneurship; Research and Development; Foreign Direct Investment; Innovation and Invention; Globalization; United States
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Kerr, Sari Pekkala, and William R. Kerr. "Global Collaborative Patents." Economic Journal 128, no. 612 (July 2018): F235–F272.
  • September 2009
  • Article

Structural Homophily or Social Asymmetry? The Formation of Alliances by Poorly Embedded Firms

By: Gautam Ahuja, Francisco Polidoro Jr. and Will Mitchell
Recent research shows that preexisting network structure constrains the formation of new interorganizational alliances. Firms that are poorly embedded in a network structure are less likely than richly embedded firms to form alliances, because they lack informational... View Details
Keywords: Interorganizational Networks; Interfirm Collaboration; Embeddedness; Networks; Joint Ventures; Alliances
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Ahuja, Gautam, Francisco Polidoro Jr., and Will Mitchell. "Structural Homophily or Social Asymmetry? The Formation of Alliances by Poorly Embedded Firms." Strategic Management Journal 30, no. 9 (September 2009): 941–958.
  • 2015
  • Working Paper

Thick as Thieves? Dishonest Behavior and Egocentric Social Networks

By: Jooa Julia Lee, Dong-Kyun Im, Bidhan Parmar and Francesca Gino
People experience a threat to their moral self-concept in the face of discrepancies between their moral values and their unethical behavior. We theorize that people's need to restore their view of themselves as moral activates thoughts of a high-density personal social... View Details
Keywords: Moral Sensibility; Behavior; Social and Collaborative Networks
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Lee, Jooa Julia, Dong-Kyun Im, Bidhan Parmar, and Francesca Gino. "Thick as Thieves? Dishonest Behavior and Egocentric Social Networks." Harvard Business School Working Paper, No. 15-064, February 2015.
  • 2006
  • Chapter

The Social Dimensions of Entrepreneurship

By: Amir Licht and Jordan I. Siegel
Schumpeter's canonical depiction of the entrepreneur as an agent of social and economic change implies that entrepreneurs are especially sensitive to the social environment. We use an organizing framework based on institutional economics, in combination with lessons... View Details
Keywords: Entrepreneurship; Social Institutions; Culture; Law; Social Networks; Reputation; Social Entrepreneurship; Corporate Social Responsibility and Impact
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Licht, Amir, and Jordan I. Siegel. "The Social Dimensions of Entrepreneurship." In Oxford Handbook of Entrepreneurship, edited by Mark Casson, Bernard Yeung, Anuradha Basu, and Nigel Wadeson. Oxford: Oxford University Press, 2006.
  • 19 Mar 2021
  • Working Paper Summaries

Assessing the Strength of Network Effects in Social Network Platforms

Keywords: by Marco Iansiti
  • Article

Collection, Exploration and Analysis of Crowdfunding Social Networks

By: Miao Cheng, Anand Sriramulu, Sudarshan Muralidhar, Boon Thau Loo, Laura Huang and Po-Ling Loh
Crowdfunding is a recent financing phenomenon that is gaining wide popularity as a means for startups to raise seed funding for their companies. This paper presents our initial results at understanding this phenomenon using an exploratory data driven approach. We have... View Details
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Cheng, Miao, Anand Sriramulu, Sudarshan Muralidhar, Boon Thau Loo, Laura Huang, and Po-Ling Loh. "Collection, Exploration and Analysis of Crowdfunding Social Networks." Proceedings of the International Workshop on Exploratory Search in Databases and the Web 3rd (2016): 25–30.
  • July – August 2008
  • Article

Managing Corporate Social Networks

By: Adam M. Kleinbaum and Michael L. Tushman
Keywords: Management; Business Ventures; Networks
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Kleinbaum, Adam M., and Michael L. Tushman. "Managing Corporate Social Networks." HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008).
  • 2020
  • Working Paper

Social Interactions in Pandemics: Fear, Altruism, and Reciprocity

By: Laura Alfaro, Ester Faia, Nora Lamersdorf and Farzad Saidi
In SIR models, homogeneous or with a network structure, infection rates are assumed to be exogenous. However, individuals adjust their behavior. Using daily data for 89 cities worldwide, we document that mobility falls in response to fear, as approximated by Google... View Details
Keywords: Social Interactions; Pandemics; Mobility; Cities; SIR Networks; Social Preferences; Social Planner; Targeted Policies; Health Pandemics; Interpersonal Communication; Behavior; Policy
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Alfaro, Laura, Ester Faia, Nora Lamersdorf, and Farzad Saidi. "Social Interactions in Pandemics: Fear, Altruism, and Reciprocity." NBER Working Paper Series, No. 27134, May 2020.
  • November 2008 (Revised November 2008)
  • Case

Cyworld: Creating and Capturing Value in a Social Network

By: Sunil Gupta and Sangman Han
In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details
Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea
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Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network." Harvard Business School Case 509-012, November 2008. (Revised November 2008.)
  • Research Summary

Dynamics of Network Structure and Content in Social Media

Organizations use social media to leverage knowledge contributions by individual employees, which also foster social interactions – activity in blogs, forums, wikis etc. is critical to ensuring a thriving online community. Prior studies have examined... View Details

  • March 6, 2020
  • Article

Networking Doesn't Have to Be Self-Serving

By: Rosabeth Moss Kanter
How can individual leaders help to tackle big social problems? It can seem like an overwhelming, impossible task. But successful change agents have shown that networking and communication skills are key. They show up, in person, to investigate the issues and build... View Details
Keywords: Network; Self-serving; Social Issues; Networks; Communication; Leading Change
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Kanter, Rosabeth Moss. "Networking Doesn't Have to Be Self-Serving." Harvard Business Review Digital Articles (March 6, 2020).
  • 2021
  • Chapter

Generating Social Entrepreneurship Knowledge: International Research Collaboration on a Hemispheric Level

By: James E. Austin, Gabriel Berger, Rosa Amelia González, Roberto Gutiérrez, Iván D. Lobo and Alfred Vernis
Provide insights on how social entrepreneurship (SE) knowledge can be more effectively generated by universities through the entrepreneurial creation and effective management of a knowledge network centered on international collaborative research; illuminate how one... View Details
Keywords: Social Entrepreneurship; Knowledge; Networks; Collaborative Innovation and Invention; Global Range
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Austin, James E., Gabriel Berger, Rosa Amelia González, Roberto Gutiérrez, Iván D. Lobo, and Alfred Vernis. "Generating Social Entrepreneurship Knowledge: International Research Collaboration on a Hemispheric Level." In Social Entrepreneurship. Vol. 5, edited by David Wasieleski and James Weber. Business and Society 360. Bingley, UK: Emerald Publishing Limited, 2021.
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