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Show Results For
- All HBS Web
(805)
- People (1)
- News (79)
- Research (620)
- Events (5)
- Multimedia (1)
- Faculty Publications (236)
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- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
consumers upfront to avoid making bad decisions that incite criticism. I prefer a more collaborative, co-creative approach with consumers—understanding how they are likely to respond to key branding changes before they are made, rather... View Details
Keywords: April White
- 28 Jun 2011
- News
Beyond Case Writing
policy, officials asked Ashraf to conduct research on how to change men’s preferences for having more children. “So I’m piloting projects on that right now,” she said. Ashraf is one of a small number of HBS faculty who pursue experimental... View Details
- 01 Dec 2009
- News
Faculty Research Online
“I Read Playboy for the Articles”: Justifying and Rationalizing Questionable Preferences When people behave in ways that might appear selfish, prejudiced, or perverted, they employ a host of strategies designed to justify questionable... View Details
- 01 Jun 2006
- News
The Baby Business
families. By viewing this widespread activity through the lens and logic of markets — and daring to define it in terms of supply, demand, and property rights — Spar aims to bring realism and thoughtful public-policy debate to a subject that most people would View Details
- 01 Dec 2009
- News
Robert Goodwin
understand how best to utilize their talents to make a difference. We help companies find ways to become more profitable in socially responsible ways. If a company is seeking ways to invest in a community it operates in, we can find... View Details
- 01 Dec 2017
- News
Pencils Up: Taking Note of New Courses
and overall outcomes. Projects will include improving New York’s system to match middle school students to their preferred school and prompting doctors to respond more effectively to the opioid crisis, among others. View Details
Keywords: Julia Hanna
- 29 Apr 2016
- News
The First Five Years: Kelly McKenna (MBA 2015)
themselves with social causes or wish to bring about positive change in the world. Beyond the income these artists are receiving, the confidence and hope it instills within them touches every part of their lives. A lot of these artists... View Details
- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
complex emotionally, cognitively, and socially for people. I first encountered PWYW at New York’s Metropolitan Museum of Art. Then I discovered that Radiohead had released its In Rainbows album using a PWYW model. Now it’s used by digital... View Details
Keywords: Julia Hanna
- 01 Sep 2012
- News
HBS Is Committed to Increasing Alumni Engagement
from HBS is a determinant of how connected alumni feel. While alumni farther away feel less connected to the School, in locations where there is a smaller group of alumni, there is a stronger sense of community and engagement. View Details
- 01 Sep 2014
- News
Case Study: Declawing the Competition
company’s mission is social responsibility: A portion of the proceeds and products is donated to animal welfare organizations. KitNipBox regularly works with artisan suppliers who create handmade products and support animal welfare.... View Details
- 01 Jun 2024
- News
The Exchange: Chance Encounters
families. I don’t want to discount all the benefits they get out of that arrangement. That said, my main skepticism of that preference comes from other research I’ve done on the metaverse, a vision for a 3D internet, and other digital... View Details
Keywords: Jen McFarland Flint
- 01 Jun 2007
- News
Up from the Ashes
very long trips, he preferred to go by rail. He did not board his first airplane until 1937, flying from an academic meeting in Chicago to Miami for a midwinter vacation. He wrote from Miami that he half-expected the plane to crash during... View Details
- 13 Jul 2020
- News
Locally Grown
local companies was dictated by Fenwick-Smith’s preferred working style and his convictions: He wanted lots of face time with young leaders and the burgeoning companies Aravaipa would fund, while also being mindful of the environmental... View Details
Keywords: April White
- 01 Sep 2020
- News
3-Minute Briefing: Mark Mason (MBA 1995)
are also well-positioned to help our clients weather this crisis and piece the economy back together. This is a moment for global banks like Citi to show the vital role we can play in growing an inclusive economy. I’m a believer in corporations putting their voice and... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
and implement our idea for a kids’ menu,” says Jiang. “But we discovered that the consumer preferences and concepts of a bakery were completely different in Brazil. It challenged us to understand the customers’ mind-sets,” explains... View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
an increased awareness of and preference for the brand immediately following the release and premiere of the film at both the 2013 Toronto International Film Festival and 2014 Tribeca Film Festival. “We believe this was the first time a... View Details
- 01 Sep 2014
- News
Alumni and Faculty Books for September 2014
who might prefer guaranteed tax-free retirement income not subject to Wall Street market fluctuations. The Tanner Extraction by Frank X. Biasi (PMD 41, 1981) F.X. Biasi Falling in Love Backwards: An Unlikely Tale of Happily Ever After by... View Details
- 01 Sep 2010
- News
Fair Trade
Only one brand, Chanel N° 5, now over 80 years old, holds strong market positions across the world. People in different countries like quite different scents. In the words of one executive, “American women tend to prefer fresh, clean... View Details
- 01 Jun 2002
- News
Profile: The Invisible Hand - Robert Massie and God's Green Earth
Will the real Robert Kinloch Massie (DBA '89) please stand up? Priest. Politician. University lecturer. Medical marvel. Social activist. Prize-winning historian. Environmentalist. Executive. While Bob Massie is justified in rising to... View Details
- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
programming partnerships. As a result, Telemundo has become one of the top networks in social engagement in the industry. “Conde talked about the challenges of understanding the changing preferences of young... View Details