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      Social PreferencesRemove Social Preferences →

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      • April 19, 2023
      • Editorial

      Extreme Views Are More Attractive Than Moderate Ones

      By: Amit Goldenberg
      Do you ever feel like everyone on social media has a more extreme viewpoint than your own? We often blame social media companies for the cacophony of politically extreme opinions around us. After all, these companies are generally motivated to promote the most... View Details
      Keywords: Social Media; Networks
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      Goldenberg, Amit. "Extreme Views Are More Attractive Than Moderate Ones." Scientific American (website) (April 19, 2023).
      • April 2023
      • Article

      The Preference Survey Module: A Validated Instrument for Measuring Risk, Time, and Social Preferences

      By: Armin Falk, Anke Becker, Thomas Dohmen, David B. Huffman and Uwe Sunde
      Incentivized choice experiments are a key approach to measuring preferences in economics but are also costly. Survey measures are a low-cost alternative but can suffer from additional forms of measurement error due to their hypothetical nature. This paper seeks to... View Details
      Keywords: Survey Validation; Experiment; Preference Measurement; Surveys; Economics; Behavior; Measurement and Metrics
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      Falk, Armin, Anke Becker, Thomas Dohmen, David B. Huffman, and Uwe Sunde. "The Preference Survey Module: A Validated Instrument for Measuring Risk, Time, and Social Preferences." Management Science 69, no. 4 (April 2023): 1935–1950.
      • March 2023 (Revised May 2023)
      • Technical Note

      Technical Note: The Traits of Entrepreneurs

      By: Jo Tango and Alys Ferragamo
      Why do some entrepreneurs succeed and others do not? Are there personality traits that lead someone to become an entrepreneur? Although many questions still remain, there has been significant research on the “entrepreneurial personality.” This note provides an... View Details
      Keywords: Entrepreneur; Innovation; Personality; Personality Traits; Risk Preference; Big Five; Locus Of Control; Success; Entrepreneurship; Personal Characteristics
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      Tango, Jo, and Alys Ferragamo. "Technical Note: The Traits of Entrepreneurs." Harvard Business School Technical Note 823-099, March 2023. (Revised May 2023.)
      • 2022
      • Working Paper

      How Do Investors Value ESG?

      By: Malcolm Baker, Mark Egan and Suproteem K. Sarkar
      Environmental, social, and governance (ESG) objectives have risen to near the top of the agenda for corporate executives and boards, driven in large part by their perceptions of shareholder interest. We quantify the value that shareholders place on ESG using a revealed... View Details
      Keywords: Investment; Investment Portfolio; Corporate Social Responsibility and Impact; Business and Shareholder Relations; Environmental Sustainability; Governance; Financial Services Industry; United States
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      Baker, Malcolm, Mark Egan, and Suproteem K. Sarkar. "How Do Investors Value ESG?" NBER Working Paper Series, No. 30708, December 2022. (Harvard Business School Working Paper, No. 23-028, November 2022.)
      • September 2022
      • Article

      Health Externalities and Policy: The Role of Social Preferences

      By: Laura Alfaro, Ester Faia, Nora Lamersdorf and Farzad Saidi
      Social preferences facilitate the internalization of health externalities, for example by reducing mobility during a pandemic. We test this hypothesis using mobility data from 258 cities worldwide alongside experimentally validated measures of social preferences.... View Details
      Keywords: Social Preferences; Pandemics; Mobility; Health Externalities; Mitigation Policies; Health Pandemics; Cooperation; Behavior; Policy
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      Alfaro, Laura, Ester Faia, Nora Lamersdorf, and Farzad Saidi. "Health Externalities and Policy: The Role of Social Preferences." Management Science 68, no. 9 (September 2022): 6751–6761.
      • July 2022
      • Article

      The Developmental Origins and Behavioral Consequences of Attributions for Inequality

      By: Antonya Marie Gonzalez, Lucia Macchia and Ashley V. Whillans
      Attributions, or lay explanations for inequality, have been linked to inequality-relevant behavior. In adults and children, attributing inequality to an individual rather than contextual or structural causes is linked to greater support for economic inequality and less... View Details
      Keywords: Equality and Inequality; Behavior; Perception
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      Gonzalez, Antonya Marie, Lucia Macchia, and Ashley V. Whillans. "The Developmental Origins and Behavioral Consequences of Attributions for Inequality." Art. 104329. Journal of Experimental Social Psychology 101 (July 2022).
      • 2022
      • Article

      How to Choose a Default

      By: John Beshears, Richard T. Mason and Shlomo Benartzi
      We have developed a model for setting a default when a population is choosing among ordered choices—that is, ones listed in ascending or descending order. A company, for instance, might want to set a default contribution rate that will increase employees’ average... View Details
      Keywords: Nudge; Choice Architecture; Behavioral Economics; Behavioral Science; Default; Savings; Decision Choices and Conditions; Behavior; Motivation and Incentives
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      Beshears, John, Richard T. Mason, and Shlomo Benartzi. "How to Choose a Default." Behavioral Science & Policy 8, no. 1 (2022): 1–15.
      • 2022
      • Chapter

      Prioritarianism and Optimal Taxation

      By: Matti Tuomala and Matthew Weinzierl
      Prioritarianism has been at the center of the formal approach to optimal tax theory since its modern starting point in Mirrlees (1971), but most theorists’ use of it is motivated by tractability rather than explicit normative reasoning. We characterize analytically and... View Details
      Keywords: Prioritarianism; Optimal Taxation; Utilitarianism; Redistribution; Inverse-optimum; Taxation; Theory; Policy
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      Tuomala, Matti, and Matthew Weinzierl. "Prioritarianism and Optimal Taxation." In Prioritarianism in Practice, edited by Matthew Adler and Ole Norheim. Cambridge University Press, 2022. (Also published in HBR Insights, December 2020.)
      • 2023
      • Working Paper

      Can Evidence-Based Information Shift Preferences Towards Trade Policy?

      By: Laura Alfaro, Maggie X. Chen and Davin Chor
      Amid public skepticism about trade, we investigate whether evidence-based information--a concise statement of a research finding--can shape preferences towards trade policy. Across survey experiments conducted over 2018-2022 on U.S. general population samples, we... View Details
      Keywords: Evidence; Preference; Trade Policy; Information; Trade; Policy; Attitudes
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      Alfaro, Laura, Maggie X. Chen, and Davin Chor. "Can Evidence-Based Information Shift Preferences Towards Trade Policy?" Harvard Business School Working Paper, No. 22-062, March 2022. (Revised October 2024. NBER Working Paper Series, No. 31240, May 2023)
      • 2025
      • Working Paper

      Threat and Assimilation: Evidence from Refugees in Germany

      By: Philipp Jaschke, Sulin Sardoschau and Marco Tabellini
      This paper studies the effects of local threat on the cultural assimilation and economic integration of refugees, exploiting plausibly exogenous variation in their allocation across German regions between 2013 and 2016. We use representative survey data and... View Details
      Keywords: Assimilation; Threat Hypothesis; Migration; Cultural Change; Refugees; Culture; Identity; Germany
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      Jaschke, Philipp, Sulin Sardoschau, and Marco Tabellini. "Threat and Assimilation: Evidence from Refugees in Germany." Harvard Business School Working Paper, No. 22-043, December 2021. (Revised January 2025. Revise and resubmit at the Economic Journal. Also available from NBER, and featured on Le Monde.)
      • Article

      Extension Request Avoidance Predicts Greater Time Stress Among Women

      By: Ashley V. Whillans, Jaewon Yoon, Aurora Turek and Grant E. Donnelly
      In nine studies using archival data, surveys, and experiments, we identify a factor that predicts gender differences in time stress and burnout. Across academic and professional settings, women are less likely to ask for more time when working under adjustable... View Details
      Keywords: Burnout; Time Stress; Workplace Practices; Deadlines; Time Management; Gender; Well-being
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      Whillans, Ashley V., Jaewon Yoon, Aurora Turek, and Grant E. Donnelly. "Extension Request Avoidance Predicts Greater Time Stress Among Women." Proceedings of the National Academy of Sciences 118, no. 45 (November 9, 2021).
      • Fall 2021
      • Article

      Emboldening and Contesting Gender and Skin Color Stereotypes in the Film Industry in India, 1947–1991

      By: Sudev Sheth, Geoffrey Jones and Morgan Spencer
      This article examines how the film industry influenced prevailing gender and skin color stereotypes in India during the first four decades after Independence in 1947. It shows that Bollywood, the mainstream cinema in India, shared Hollywood's privileging of paler skin... View Details
      Keywords: Bollywood; Film Industry; Hollywood; Tamil Cinema; Male Gaze; Stereotypes; Social Impact; Gender; Race; Ethnicity; Film Entertainment; Motion Pictures and Video Industry; India; United States
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      Sheth, Sudev, Geoffrey Jones, and Morgan Spencer. "Emboldening and Contesting Gender and Skin Color Stereotypes in the Film Industry in India, 1947–1991." Business History Review 95, no. 3 (Fall 2021): 483–515.
      • 2021
      • Working Paper

      Most Individuals Prefer to Compromise among Competing Normative Principles of Taxation

      By: Itai Sher and Matthew C. Weinzierl
      We use a novel survey to gather direct and indirect evidence on how individuals reconcile their simultaneous support for opposing normative principles when forming their policy preferences. Our evidence suggests that, when choosing policy, a minority (approximately... View Details
      Keywords: Normative Principles; Taxation; Policy; Attitudes; Measurement and Metrics
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      Sher, Itai, and Matthew C. Weinzierl. "Most Individuals Prefer to Compromise among Competing Normative Principles of Taxation." Harvard Business School Working Paper, No. 22-013, September 2021.
      • Article

      Business Investment in Education in Emerging Markets Since the 1960s

      By: Valeria Giacomin, Geoffrey Jones and Erica Salvaj
      This article examines non-profit investments by business in education in emerging markets between the 1960s and the present day. Using a sample of 110 interviews with business leaders from an oral history database, the study shows that more than three-quarters of such... View Details
      Keywords: Economic History; Oral History; Education; Philanthropy and Charitable Giving; Business History; Emerging Markets; Reputation; Corporate Social Responsibility and Impact; Education Industry; Africa; Asia; Latin America; Middle East; India; Chile; Colombia; Sri Lanka; Kenya
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      Giacomin, Valeria, Geoffrey Jones, and Erica Salvaj. "Business Investment in Education in Emerging Markets Since the 1960s." Business History 63, no. 7 (September 2021): 1113–1143.
      • September 2021
      • Article

      Gender Stereotypes in Deliberation and Team Decisions

      By: Katherine B. Coffman, Clio Bryant Flikkema and Olga Shurchkov
      We explore how groups deliberate and decide on ideas in an experiment with communication. We find that gender biases play a significant role in which group members are chosen to answer on behalf of the group. Conditional on the quality of their ideas, individuals are... View Details
      Keywords: Gender Differences; Stereotypes; Teams; Economic Experiments; Gender; Prejudice and Bias; Groups and Teams; Perception
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      Coffman, Katherine B., Clio Bryant Flikkema, and Olga Shurchkov. "Gender Stereotypes in Deliberation and Team Decisions." Games and Economic Behavior 129 (September 2021): 329–349.
      • 2021
      • Working Paper

      How to Fix ESG Reporting

      By: Robert S. Kaplan and Karthik Ramanna
      Investors, advocacy groups, academics, and the 200 CEOs of the US Business Roundtable have asked corporations to take on an added purpose beyond a narrow pursuit of shareholder value. In response, many companies now issue ESG (Environmental, Societal, and Governance)... View Details
      Keywords: ESG Reporting; Sustainability; Corporate Purpose; Greenhouse Gas; Activity-Based Costing; Environmental Sustainability; Environmental Management; Corporate Social Responsibility and Impact; Measurement and Metrics; Goals and Objectives; Agreements and Arrangements; Corporate Accountability
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      Kaplan, Robert S., and Karthik Ramanna. "How to Fix ESG Reporting." Harvard Business School Working Paper, No. 22-005, July 2021.
      • July 2021
      • Article

      Do Interactions with Candidates Increase Voter Support and Participation? Experimental Evidence from Italy

      By: Enrico Cantoni and Vincent Pons
      We test whether politicians can use direct contact to reconnect with citizens, increase turnout, and win votes. During the 2014 Italian municipal elections, we randomly assigned 26,000 voters to receive visits from city council candidates, from canvassers supporting... View Details
      Keywords: Campaigns; Candidates; Elections; Experiment; Political Parties; Turnout; Voting Behavior; Voting; Political Elections; Behavior; Interpersonal Communication; Italy
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      Cantoni, Enrico, and Vincent Pons. "Do Interactions with Candidates Increase Voter Support and Participation? Experimental Evidence from Italy." Economics & Politics 33, no. 2 (July 2021): 379–402.
      • July 2021
      • Article

      Invisible Inequality Leads to Punishing the Poor and Rewarding the Rich

      By: Oliver P. Hauser, Gordon T. Kraft-Todd, David Rand, Martin A. Nowak and Michael I. Norton
      Four experiments examine how the lack of awareness of inequality affects behaviour towards the rich and poor. In Experiment 1, participants who became aware that wealthy individuals donated a smaller percentage of their income switched from rewarding the wealthy to... View Details
      Keywords: Income Transparency; Income; Wealth; Equality and Inequality; Knowledge; Behavior; Outcome or Result; Society; Policy
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      Hauser, Oliver P., Gordon T. Kraft-Todd, David Rand, Martin A. Nowak, and Michael I. Norton. "Invisible Inequality Leads to Punishing the Poor and Rewarding the Rich." Behavioural Public Policy 5, no. 3 (July 2021): 333–353.
      • July 2021
      • Article

      Structuring Local Environments to Avoid Diversity: Anxiety Drives Whites' Geographical and Institutional Self-Segregation Preferences

      By: Eric Anicich, Jon M. Jachimowicz, Merrick Osborne and L. Taylor Phillips
      The current research explores how local racial diversity affects Whites’ efforts to structure their local communities to avoid incidental intergroup contact. In two experimental studies (N=509; Studies 1a-b), we consider Whites’ choices to structure a fictional,... View Details
      Keywords: Segregration; Structural/institutional Racism; Organizational Exclusion; Diversity; Race; Organizations; Local Range; Prejudice and Bias
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      Anicich, Eric, Jon M. Jachimowicz, Merrick Osborne, and L. Taylor Phillips. "Structuring Local Environments to Avoid Diversity: Anxiety Drives Whites' Geographical and Institutional Self-Segregation Preferences." Art. 104117. Journal of Experimental Social Psychology 95 (July 2021).
      • June 2021
      • Case

      Acelero Learning

      By: Mario Small, Kathleen L. McGinn, Amy Klopfenstein and Katherine Chen
      In November 2020, Henry Wilde, co-founder and CEO of Acelero, Inc., must decide whether to change his company’s program model for delivering early childhood education to low-income children. One of the only for-profit Head Start providers in the United States, Acelero... View Details
      Keywords: Early Childhood Education; Organizational Change and Adaptation; Growth and Development Strategy; Adoption; Customer Focus and Relationships; Operations; Education Industry; North and Central America; United States
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      Small, Mario, Kathleen L. McGinn, Amy Klopfenstein, and Katherine Chen. "Acelero Learning." Harvard Business School Case 921-029, June 2021.
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