Social Media - Publications - Faculty & Research

Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details

25 Apr 2014
News

HBS Campaign Inaugural Event via Social Media

27 Mar 2019
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Will Startup Fishbowl Become the Social Media App for Your Industry?

23 Mar 2015
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Cities Turn to Social Media to Police Restaurants

13 Jul 2023
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Threads Foreshadows a Big—and Surprising—Shift in Social Media

18 May 2010
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Brands and the Dark Side of Social Media

25 Jan 2025
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Financial Advice on Social Media Is Growing. And Risky.

21 Mar 2021
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Trump plans to set up social media platform 'within two to three months'

24 Apr 2014
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A wild ride from adventure travel to social media marketing

When Victoria Ransom (MBA 2008) wanted to promote her travel company by giving away a trip on Facebook, she couldn’t find the software to do so. Ransom solved the problem, creating an app, and in the process saw the opportunity to develop a View Details

10 Apr 2021
News

Trump's Plan to Start His Own Social Media Platform Is Doomed to Failure, Say Experts

30 Mar 2010
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Business Schools Respond to Demand for Use of Social Media

21 Apr 2016
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Online Media Is Tested When Social Platforms Come to Town

10 Feb 2023
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COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

02 Feb 2023
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Why We Still Need Twitter: How Social Media Holds Companies Accountable

01 Sep 2012
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Anti-Social Media

two best-selling books, Open Leadership and Groundswell, and an expert on social media and related technologies. In an interview with the Washington Times (May 9, 2012), Li commented, “One of the most... View Details

Keywords: Publishing Industries (except Internet); Information