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(64)
- News (25)
- Research (27)
- Multimedia (1)
- Faculty Publications (13)
- Web
CSV Explained - Institute For Strategy And Competitiveness
The Lifebuoy Soap Story Created by William Lever in 1894 to combat cholera in Victorian England, Lifebuoy is the world’s #1 selling germ protection soap—a win-win for Unilever and global health. See full story Porter on Creating Shared... View Details
- 24 Jan 2018
- Research & Ideas
How to Get People Addicted to a Good Habit
soap before meals can dramatically reduce rates of both diarrhea and acute respiratory infections. To that end, major health organizations have poured a lot of money into handwashing education campaigns in the developing world, but to... View Details
Keywords: by Carmen Nobel
- 19 Apr 2010
- Research & Ideas
The History of Beauty
the consumer products giant Unilever, published some years ago. This company had a long-established business in soap and other toiletries, but spent decades after World War II striving without great success to expand its business into... View Details
- Web
Reconceiving Products & Markets - Institute For Strategy And Competitiveness
Three Levels of CSV Reconceiving Products & Markets Redefining Productivity in the Value Chain Improving the Local & Regional Business Environment Reconceiving Products & ... Reconceiving Products & Markets Case Study The Lifebuoy Soap... View Details
- 01 Dec 2023
- News
Action Plan: Life Study
was more than the casting director wanted.”) But he was cast in his second outing to play Reverend Jerry Bedford on the popular television soap opera Peyton Place. Hartley (shown here in 1965 opposite actress Kasey Rogers) went on to... View Details
Keywords: Julia Hanna
- 05 Feb 2018
- What Do You Think?
Should Companies Disclose Employee Compensation?
million fee. The situation came to light when the negotiation leaked. (The dispute was apparently resolved when Wahlberg agreed to donate his $1.5 million to Time’s Up Legal Defense Fund.) This Hollywood soap opera raises an interesting... View Details
- Web
the Art of American Advertising - Advertising Products
manufactured the multi-purpose cleansing soap bar Sapolio jumped from $15,000 in 1871 to $400,000 in 1896. By 1905, the company was selling 16.5 million soap cakes a year—an average of one for every American... View Details
- Web
National Markets - The Art of American Advertising
industrial goods.” Pamela Walker Laird, Advertising Progress: American Business and the Rise of Consumer Marketing , 1998 2 In the American economy of the early 1800s, many household items, such as soap or clothing, were made at home and... View Details
Gilbert Colgate
Colgate merged with the Peet Company and B. J. Johnson, maker of Palmolive soap, the largest selling soap brand in America in the early 1900s. Colgate led the newly merged Colgate, Palmolive-Peet Company with assets of $63 million. The... View Details
Keywords: Personal Care & Home Products
- 12 Mar 2019
- News
Acting Naturally
Karina Birch (OPM 49, 2017) is CEO of Rocky Mountain Soap Company, based in Alberta, Canada. In this interview, she explains how the mission, culture, and products of her company are blended together. “I was 24 years old and right out of... View Details
William C. Procter
Under Procter's guidance, P&G grew out of its mid-western roots as a soap producer into a national consumer goods conglomerate. Procter was responsible for the creation of many famous brands, including Crisco shortening, but also... View Details
Keywords: Personal Care & Home Products
Richard R. Deupree
sponsoring the first radio soap opera - “The Puddle Family” in 1932. In 1939, just five months after the introduction of television in the U.S., Procter & Gamble aired its first TV commercial (for Ivory soap) during the first... View Details
Keywords: Personal Care & Home Products
Howard J. Morgens
Morgens is credited with leading P&G through its most significant growth period. He introduced P&G Productions, funding the first television soap operas, as a means to promote P&G products. During his tenure, he introduced the... View Details
Keywords: Personal Care & Home Products
- Web
Advertising Ephemera | Baker Library
Advertising Ephemera David's Prize Soap chromolithograph trade card, between 1876 and 1899. Advertising Ephemera Collection. Within the Advertising Ephemera Collection, Baker Library holds more than 8,000 trade cards, over 1,100 of which... View Details
William Wrigley, Jr.
Wrigley started his own business in 1892, which primarily produced soap and baking powder, but also chewing gum. Not long after his business opened, Wrigley realized the chewing gum was his most popular item and decided to market it more... View Details
Keywords: Food & Tobacco
- 15 Dec 2024
- News
Keeping It Real
MAGIC MAN: One day in 2018, Doug Duda (MBA 1985) was walking up Eighth Avenue. “A guy grabbed me from behind, which is never a welcome sensation in New York City,” he admits. “It was another guy with a white beard.” The man asked Duda to join Real Beard Santas of... View Details
- 30 Mar 2022
- News
Giving Hope and Comfort
lack regular access to soap, shampoo, toothpaste, and deodorant. “No one should have to wake up in the morning and go through the day worried about how they look, smell, or feel because they can’t afford a bar of soap or a tube of... View Details
- 01 Sep 2010
- News
Fair Trade
complex scents, both of which contrast with the Asian preference for light scents.” For an industry which looks global, it has some decidedly local characteristics . World War I helped launch the beauty revolution. In close quarters, soap... View Details
- 29 Mar 2023
- News
Giving Hope and Comfort
morning and go through the day worried about how they look, smell, or feel because they can't afford a bar of soap or a tube of toothpaste." Between 2011 and 2015, Feingold estimates, the nonprofit supplied 100,000 items to social-service... View Details
- Profile
Olivia Melendez
to cast her next blockbuster hit. Then in 7th grade, a psychic at my friend’s birthday party predicted I’d go on to become a soap opera star. I guess I’m still waiting for my shot What is your favorite childhood memory? There’s a home... View Details