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  • July–August 2018
  • Article

From Niche to Mainstream (HBR Case Study)

By: Elie Ofek
A large Japanese snack maker faces challenges in marketing products in the US. Several options for jumpstarting sales are presented. View Details
Keywords: New Product Marketing; Retail Trade; Private Label; International Expansion; Cultural Branding; Consumer Packaged Goods (CPG); Product Marketing; Expansion; Global Range; Brands and Branding; Strategy; Food and Beverage Industry; Food and Beverage Industry
Related
  • September 1993 (Revised December 1993)
  • Case

Cott Corp.: Private Label in the 1990s

By: Ray A. Goldberg and Robert S. Kaplan
Private label cola, Cott, gets 30% of the market in Canada. How does it move into the U.S. market? How do retailers evaluate its benefit costs? Does Cott use an existing structure or build new ones? Does Cott diversify from drink to snack foods? View Details
Keywords: Private Sector; Cost Management; Labels; Growth and Development Strategy; Market Entry and Exit; Industry Structures; Diversification; Food and Beverage Industry
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  • August 2015 (Revised March 2017)
  • Case

Planters Nuts

By: Robert J. Dolan and Donald K. Ngwe
In 2012 Planters had about $1 billion in U.S. annual revenues, but had experienced declining unit sales and household penetration over the past six years. The snack nuts category was growing overall, but household spending was shifting away from peanuts, cashews, and... View Details
Keywords: Product Marketing; Product Positioning; Marketing Strategy; Food and Beverage Industry
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  • May 1994 (Revised November 1994)
  • Case

PepsiCo: A View from the Corporate Office

By: Lynda M. Applegate and Leonard A. Schlesinger
Describes the three business segments of PepsiCo (beverages, snack foods, and restaurants). It then explores the competitive environment within each segment and the response of PepsiCo's businesses. It seeks to show how PepsiCo CEO, D. Wayne Calloway, in a very... View Details
Keywords: Business Divisions; Change; Governance Controls; Management Style; Organizational Structure; Situation or Environment; Competitive Strategy; Value; Food and Beverage Industry
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  • 20 Nov 2012
  • First Look

First Look: November 20

firms? The success and viability of China's overall growth strategy depended crucially on managing a successful urban transition. Purchase this case:http://hbr.org/search/713037-PDF-ENG Hill Country Snack View Details
Keywords: Sean Silverthorne
  • August 2006
  • Case

Dreyer's Slow Churned(TM) Ice Cream

By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey
Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details
Keywords: Advertising; Forecasting and Prediction; Growth and Development Strategy; Brands and Branding; Product Launch; Product Development; Planning; Food and Beverage Industry; United States
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  • 24 Apr 2017
  • Op-Ed

Op-Ed: Courage: The Defining Characteristic of Great Leaders

PepsiCo’s strategy “Performance with Purpose,” that focuses on complementing the company’s core soft drink and snack business with healthy foods and beverages. In 2013, PepsiCo was challenged by activist... View Details
Keywords: by Bill George; Food & Beverage; Food & Beverage
  • 14 Jan 2019
  • Op-Ed

These 4 CEOs Created a New Standard of Leadership

how food and beverages were impacting consumer health. In early 2007, she launched PepsiCo’s new mission, “Performance with Purpose.” She committed to reduce the sugar and sodium in PepsiCo’s core snacks and... View Details
Keywords: by Bill George; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage
  • 16 Jul 2007
  • Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

Like having both an angel and a devil whispering advice in our ears, consumers often wrestle with the "want" versus "should" decision. Yes, I want to purchase that chocolate bar, but I should snack on granola instead.... View Details
Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation
  • 28 Jun 2004
  • Research & Ideas

How to Avoid a Price Increase

seems to support this logic. First, consumers themselves report a greater sensitivity (or awareness) of price than of quantity. Second, in tracking the sale of snack foods we found that consumers reacted... View Details
Keywords: by Manda Salls
  • 08 May 2018
  • First Look

First Look at New Research and Ideas, May 8, 2018

Case 518-064 A Note on the Snack Food Industry This note provides an overview of the snacking industry in 2017. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love artificially colored View Details
Keywords: by Carmen Nobel; Consumer Products
  • 27 Feb 2018
  • First Look

First Look at New Research and Ideas, February 27, 2018

available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/718480-PDF-ENG Harvard Business School Case 718-403 Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy The case focuses on Irene Rosenfeld’s tenure as CEO of the global View Details
Keywords: Sean Silverthorne
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to achieve growth, with the vision of becoming a global food company. Starting in 2008, it had tried to market its best-selling product... View Details
Keywords: Sean Silverthorne
  • 26 Mar 2013
  • First Look

First Look: March 26

Street (OWS), a prominent short selling research firm. Diamond Foods, a high flying growth company in 2011, grew from a walnut farmers' cooperative in 2005 into a branded snack foods manufacturer on the... View Details
Keywords: Sean Silverthorne
  • 14 Feb 2012
  • First Look

First Look: February 14

innovation. Download the paper: http://www.hbs.edu/research/pdf/11-099.pdf   Cases & Course MaterialsDoug Rauch: Solving the American Food Paradox José B. Alvarez and Ryan JohnsonHarvard Business School Case 512-022 Doug Rauch, the... View Details
Keywords: Carmen Nobel
  • 30 Jun 2015
  • First Look

First Look: June 30, 2015

working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49300   Cases & Course Materials Harvard Business School Case 515-095 Evans Food In April 2014, Hector Guerra (GMP 16) was discussing his company's dilemma with his living... View Details
Keywords: Carmen Nobel
  • 23 Mar 2010
  • First Look

First Look: March 23

catastrophic risks to patients, physicians, pharmaceutical firms, and regulators. Between the early 1960s and the present, national systems were built to collect, standardize, and respond to individual reports of side effects, with the View Details
Keywords: Martha Lagace
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

Roots Back to the Roots is a startup with a social mission to “undo food”—to reconnect people to where their food comes from. In late 2017, they are contemplating their next move. Back to the Roots has an eclectic portfolio of products,... View Details
Keywords: Dina Gerdeman

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