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  • December 2009 (Revised October 2015)
  • Case

Diamond Foods

By: David E. Bell and Mary Louise Shelman
CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built... View Details
Keywords: Agribusiness; Business Model; Customer Focus and Relationships; Leadership; Marketing Strategy; Consumer Behavior; Organizational Change and Adaptation; Cooperative Ownership; Agriculture and Agribusiness Industry; Retail Industry; United States
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  • July 2008 (Revised March 2010)
  • Case

McDonald's Plan to Win (A)

By: Ramon Casadesus-Masanell, Karla Ingrid Gravis and Annette Kristine Rodriguez
As of 2007, McDonald's had made significant progress on its “Plan to Win,” and the company was rewarded by reaching an all-time high share price. However, McDonald's competitors had expanded beyond the typical fast food giants, such as Wendy's and Burger King, as... View Details
Keywords: Business Model; Competitive Strategy; Complexity; Supply and Industry; Retail Industry; Food and Beverage Industry
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  • August 2006
  • Case

Dreyer's Slow Churned(TM) Ice Cream

By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey
Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details
Keywords: Advertising; Forecasting and Prediction; Growth and Development Strategy; Brands and Branding; Product Launch; Product Development; Planning; Food and Beverage Industry; United States
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  • December 1994
  • Case

Snack Ventures Europe

By: Ray A. Goldberg and Don Daniels
Keywords: Food and Beverage Industry; Europe
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  • May 1994 (Revised November 1994)
  • Case

PepsiCo: A View from the Corporate Office

By: Lynda M. Applegate and Leonard A. Schlesinger
Describes the three business segments of PepsiCo (beverages, snack foods, and restaurants). It then explores the competitive environment within each segment and the response of PepsiCo's businesses. It seeks to show how PepsiCo CEO, D. Wayne Calloway, in a very... View Details
Keywords: Business Divisions; Change; Governance Controls; Management Style; Organizational Structure; Situation or Environment; Competitive Strategy; Value; Food and Beverage Industry
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  • September 1993 (Revised December 1993)
  • Case

Cott Corp.: Private Label in the 1990s

By: Ray A. Goldberg and Robert S. Kaplan
Private label cola, Cott, gets 30% of the market in Canada. How does it move into the U.S. market? How do retailers evaluate its benefit costs? Does Cott use an existing structure or build new ones? Does Cott diversify from drink to snack foods? View Details
Keywords: Private Sector; Cost Management; Labels; Growth and Development Strategy; Market Entry and Exit; Industry Structures; Diversification; Food and Beverage Industry
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  • November 1992 (Revised June 1994)
  • Case

Packaged Products Company: Handy-Pak Introduction

By: Frank V. Cespedes and Laura Goode
The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details
Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Service Industry
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