Publications

September 2002
Supplement

Hewlett-Packard: Singapore (D)

By: Dorothy A. Leonard and David Kiron

Supplements the (A) case. View Details

Keywords: Computer Industry; Singapore

July 2003 (Revised April 2011)
Case

Singapore Airlines: Customer Service Innovation

By: Rohit Deshpande and Hal Hogan

The members of Singapore Airlines' (SIA) management committee needs to decide whether to cancel the implementation of the new lie-flat seats in business class after the effects of the global recession on the travel industry in September 2001. SIA was considered the... View Details

Keywords: Customer Focus and Relationships; Economic Slowdown and Stagnation; Management Teams; Brands and Branding; Air Transportation Industry; Travel Industry; Singapore

September 1993 (Revised June 1994)
Supplement

Hewlett-Packard: Singapore (C)

By: Dorothy A. Leonard

Discusses the printer Hewlett-Packard has developed. View Details

Keywords: Product Development; Computer Industry; Manufacturing Industry; Singapore

December 1981
Case

Singapore Bus Service Ltd.

By: F. Warren McFarlan

Keywords: Transportation Industry; Singapore

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July 1994 (Revised November 1995)
Teaching Note

Singapore Series TN

By: Lynda M. Applegate

Teaching Note for (9-191-009), (9-193-136), (9-191-025), (9-196-012), and (9-196-105). View Details

October 1986
Supplement

Singapore Airlines (B)

Supplement the (A) case. This is a rewritten version of an earlier supplement by D.D. Wyckoff. View Details

12 Mar 2019

Information Session in Singapore

Join us to learn more about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. You will have the opportunity to hear from local alumni about the value of the HBS MBA. View Details

August 2016 (Revised July 2017)
Case

Singapore Airlines: Premium Goes Multi-Brand

By: Rohit Deshpande and Dawn H. Lau

Singapore Airlines had long been considered the gold standard for its innovative customer service. However, the company was faced with new sources of competition, from the rapid growth of Southeast Asian low-cost carriers on the one hand, to the expansion of premium... View Details

Keywords: Customer Focus and Relationships; Economic Slowdown and Stagnation; Management Teams; Brands and Branding; Air Transportation Industry; Travel Industry; Singapore

September 1993 (Revised June 1994)
Supplement

Hewlett-Packard: Singapore (B)

By: Dorothy A. Leonard

Discusses the printer Hewlett-Packard has developed. View Details

Keywords: Risk and Uncertainty; Product Development; Research; Marketing; Market Entry and Exit; Computer Industry; Manufacturing Industry; Singapore

April 2003 (Revised July 2003)
Teaching Note

Singapore Inc. (TN)

By: Richard H.K. Vietor

Teaching Note for (9-703-040). View Details

Keywords: Developing Countries and Economies; Growth and Development Strategy; Taxation; Industry Clusters; Competitive Strategy; Foreign Direct Investment; Policy; Organizational Culture; Saving; Performance Productivity; Balance and Stability; China; Singapore

06 Feb 2019
News

How Investment Made Singapore an Innovation Hub

07 Jun 2018

HBS Information Session in Singapore

This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. The event will include an admissions presentation and the opportunity to meet local alumni. View Details

15 Mar 2016

HBS Information Session in Singapore

This event is designed for prospective applicants to learn more about the MBA program at Harvard Business School. The event will include an admissions presentation and the opportunity to ask questions to alumni. Registration for the event will begin at 6:30 PM. View Details

July 1990 (Revised September 1995)
Case

Singapore TradeNet: A Tale of One City

Describes the development of a new information technology-based trade document administration environment for the city-state of Singapore. A considerable effort, involving many governmental and private sector organizations, results in a new set of practices and... View Details

Keywords: Leadership; Information Technology; Emerging Markets; Policy; Public Administration Industry; Singapore

October 1995
Case

Singapore TradeNet: Beyond TradeNet to the Intelligent Island

By: Lynda M. Applegate, John L. King and Soon-Siong Neo

Describes the actions taken by the government of Singapore to enable the country to survive and prosper after it achieved independence in the late 1960s. Recognizing that its small size, limited natural resources, but excellent location placed it in a vulnerable... View Details

Keywords: Transition; Communication Technology; Governing Rules, Regulations, and Reforms; Policy; Digital Platforms; Information Technology; Technology Adoption; Information Technology Industry; Singapore

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January 1997
Case

STOCKO Singapore Pte Ltd.

By: Stefan H. Thomke and Paul Pospisil

Keywords: Singapore