Publications

March 1993 (Revised June 1995)
Case

Singapore TradeNet: The Tale Continues

By: Lynda M. Applegate, John L. King and Boon-Siong Neo

Continues the story of Singapore Network Services Pte. Ltd. (SNS), which was created to initiate and manage the creation of value-added networks for trade and other aspects of commerce in the island nation of Singapore. SNS built on its TradeNet experience to develop... View Details

Keywords: Internet and the Web; Information Infrastructure; Internet and the Web; Profit Sharing; Partners and Partnerships; Trade; Business and Government Relations; Web Services Industry; Singapore

September 1993 (Revised June 1994)
Supplement

Hewlett-Packard: Singapore (B)

By: Dorothy A. Leonard

Discusses the printer Hewlett-Packard has developed. View Details

Keywords: Risk and Uncertainty; Product Development; Research; Marketing; Market Entry and Exit; Computer Industry; Manufacturing Industry; Singapore

April 2003 (Revised July 2003)
Teaching Note

Singapore Inc. (TN)

By: Richard H.K. Vietor

Teaching Note for (9-703-040). View Details

Keywords: Developing Countries and Economies; Growth and Development Strategy; Taxation; Industry Clusters; Competitive Strategy; Foreign Direct Investment; Policy; Organizational Culture; Saving; Performance Productivity; Balance and Stability; China; Singapore

October 1995 (Revised October 1996)
Case

Singapore Unlimited: Building the National Information Infrastructure

By: Lynda M. Applegate, John L. King, Soon-Siong Neo and Carin-Isabel Knoop

Describes the actions taken by the government of Singapore to enable the country to survive and prosper after it achieved independence in the late 1960s. Recognizing that its small size, limited natural resources, but excellent location placed it in a vulnerable... View Details

Keywords: Information Technology; Natural Environment; Expansion; Policy; Infrastructure; Singapore; Southeast Asia

December 1981
Case

Singapore Bus Service Ltd.

By: F. Warren McFarlan

Keywords: Transportation Industry; Singapore

July 2003 (Revised April 2011)
Case

Singapore Airlines: Customer Service Innovation

By: Rohit Deshpande and Hal Hogan

The members of Singapore Airlines' (SIA) management committee needs to decide whether to cancel the implementation of the new lie-flat seats in business class after the effects of the global recession on the travel industry in September 2001. SIA was considered the... View Details

Keywords: Customer Focus and Relationships; Economic Slowdown and Stagnation; Management Teams; Brands and Branding; Air Transportation Industry; Travel Industry; Singapore

September 1993 (Revised June 1994)
Supplement

Hewlett-Packard: Singapore (C)

By: Dorothy A. Leonard

Discusses the printer Hewlett-Packard has developed. View Details

Keywords: Product Development; Computer Industry; Manufacturing Industry; Singapore

July 1990 (Revised September 1995)
Case

Singapore TradeNet: A Tale of One City

Describes the development of a new information technology-based trade document administration environment for the city-state of Singapore. A considerable effort, involving many governmental and private sector organizations, results in a new set of practices and... View Details

Keywords: Leadership; Information Technology; Emerging Markets; Policy; Public Administration Industry; Singapore

January 1997
Case

STOCKO Singapore Pte Ltd.

By: Stefan H. Thomke and Paul Pospisil

Keywords: Singapore

July 1994 (Revised November 1995)
Teaching Note

Singapore Series TN

By: Lynda M. Applegate

Teaching Note for (9-191-009), (9-193-136), (9-191-025), (9-196-012), and (9-196-105). View Details

October 1986
Supplement

Singapore Airlines (B)

Supplement the (A) case. This is a rewritten version of an earlier supplement by D.D. Wyckoff. View Details

12 Mar 2019

Information Session in Singapore

Join us to learn more about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. You will have the opportunity to hear from local alumni about the value of the HBS MBA. View Details

18 Nov 2016
Blog Post

CPD Global Market Update: Singapore

markets. The region is poised to have a massive increase in mobile and internet spending and, it’s believed that Amazon is ready to launch in Singapore too. Grab, founded by two HBS alumni, is also competing head-to-head with Uber. Grab... View Details

Keywords: All Industries

July 1997 (Revised September 2004)
Case

Depreciation at Delta Air Lines and Singapore Airlines (A)

By: William J. Bruns Jr. and Jeremy Cott

Depreciation policies at Delta Air Lines and Singapore Airlines are compared and contrasted against a summary of operating data from each airline. Questions focus attention on differing depreciation policies. View Details

Keywords: Cost Accounting; Policy; Financial Statements; Air Transportation Industry