Siemens - Publications - Faculty & Research - Harvard Business School

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December 1992 (Revised June 1996)
Case

Siemens Corporation (A): Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes the approach of the German-based multinational company, Siemens Corp., to establishing an identity in the United States. The specific goals for the 1991-92 corporate advertising campaign are described. Examples of print and television messages are included,... View Details

Keywords: Advertising Campaigns; Trade; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Germany; United States

October 2001 (Revised January 2002)
Case

Siemens AG: Global Development Strategy (B)

By: Stefan H. Thomke and Ashok Nimgade

Supplements the (A) case. View Details

Keywords: Global Strategy; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Telecommunications Industry; Germany; Bangalore

March 2015
Teaching Note

Open Innovation at Siemens

By: Karim R. Lakhani and Greta Friar

June 2008 (Revised May 2009)
Supplement

Corruption at Siemens (D)

By: Paul M. Healy and Maria Loumioti

Keywords: Crime and Corruption

June 1996
Case

Siemens Corporation (B): Corporate Advertising for 1996

By: Stephen A. Greyser and Norman Klein

Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's... View Details

Keywords: Advertising Campaigns; Learning; Balanced Scorecard; Operations; Outcome or Result; Advertising Industry

November 2002
Case

Siemens ShareNet: Building a Knowledge Network

By: Alan D. MacCormack, Sven Volpel and Kerry Herman

Describes the development of ShareNet, an innovative knowledge management system used by a division of Siemens. ShareNet attempts to capture the knowledge and experience of Siemen's many dispersed sales and marketing units around the globe, making it available to all.... View Details

Keywords: Cost Management; Investment Return; Revenue; Knowledge Acquisition; Knowledge Management; Sales

October 2015 (Revised September 2016)
Teaching Plan

Werner von Siemens and the Electric Telegraph

By: Geoffrey Jones and Jessica Burch

September 1989 (Revised December 1989)
Case

Siemens Electric Motor Works (A) and (B) (Combined)

Explores how a cost system can help support a firm's decision to change strategies. In the process, students are exposed to a simple activity-based cost system. Also examines Siemens policy for transferring products between sales and manufacturing divisions. Transfer... View Details

Keywords: Activity Based Costing and Management; Business Strategy; Technology Industry

March 2013
Teaching Plan

Corruption at Siemens (TP) (A), (B), (C) and (D)

This teaching plan is designed to be used in conjunction with the case Corruption at Siemens (A), HBS No. 108033 [and its related B and C cases] to help faculty deepen students' comprehension of business issues and to energize classroom discussion. View Details

Keywords: Corruption; Management; Medical Devices and Supplies Industry; Germany

May 2016 (Revised April 2018)
Case

Building the Digital Manufacturing Enterprise of the Future at Siemens

This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the... View Details

October 1988 (Revised December 1989)
Case

Siemens Electric Motor Works (B): Pricing Interdivisional Sales

Examines Siemens' policy for pricing products transferred between the manufacturing and sales divisions of their Electric Motor Works, where both are profit centers. It is unique in that the organizational linkage between the product costing system and the transfer... View Details

Keywords: Production; Price; Organizational Structure; Profit; Business Processes; Manufacturing Industry

27 May 2017
News

For Siemens and Other Companies, Apprentice Programs Seen as Alternative to College

January 1997 (Revised November 1997)
Case

IBM and Siemens: Revitalizing the Rolm Division (B)

By: Ashish Nanda, Antonio Davila and Georgia Levenson

This supplement to the (A) case describes Siemens’ purchase of Rolm’s entire product development and manufacturing operation to form Rolm Systems and discusses the simultaneous 50/50 joint venture between IBM and Siemens to manage marketing, sales, and service for PBX... View Details

Keywords: Manufacturing; Deal; Dealmaking; IBM; Siemens; Product Development; Joint Ventures; Restructuring; Corporate Strategy

Find at Harvard

March 2006
Teaching Note

Siemens ShareNet: Building a Knowledge Network (TN)

By: Alan D. MacCormack

Keywords: Knowledge; Medical Devices and Supplies Industry

October 2021
Case

Siemens Energy - Positioning an Energy Giant for the Future

By: Jurgen Weiss and Tonia Labruyere

February 2003
Teaching Note

Siemens AG: Global Development Strategy (A) and (B) TN

By: Stefan H. Thomke

Teaching Note for (9-602-061) and (9-602-062). View Details

Keywords: Technology Industry; Telecommunications Industry; Bangalore; Germany

February 1995 (Revised August 1995)
Case

Siemens Rolm Communications Inc.: Integrated Logistics Core Process Redesign (ILCPR)

In the late 1990s, Rolm realized significant losses and needed to significantly reduce its costs and redesign its logistics process. View Details

Keywords: Restructuring; Logistics; Telecommunications Industry

March 1996 (Revised April 1996)
Case

Andy Chew at Siemens Nixdorf: Change from the Middle

By: Rosabeth M. Kanter and John F. McGuire

Andy Chew, a British manager reassigned to Germany by a large German computer company, is in the middle of carrying out a project as a designated "change agent" in a program to reshape the culture toward one that is more entrepreneurial for success as a nimble global... View Details

Keywords: Change Management; Corporate Entrepreneurship; Organizational Culture; Information Technology; Technological Innovation; Business or Company Management; Projects; Computer Industry; Electronics Industry; Germany

May 2022
Teaching Plan

Siemens Energy - Positioning an Energy Giant for the Future

By: Jurgen Weiss

Teaching Plan for HBS Case No. 722-014. View Details

November 2017
Case

The Digital Factory – Siemens: Electronic Works Amberg

By: Rajiv Lal and Scott F. Johnson

The Electronic Works Amberg (EWA) was Siemens' most advanced factory. The plant built industrial automation equipment using state-of-the-art manufacturing techniques. Siemens was considering creating a consulting business for its manufacturing clients. Given the EWA's... View Details

Keywords: Siemens; Internet Of Things; Industrie 4.0; Manufacturing; Consulting; Digital Factory; Ewa; Amberg; Electronic Works Amberg; Information Technology; Mobile and Wireless Technology; Applications and Software; Internet and the Web; Production; Manufacturing Industry; Industrial Products Industry; Technology Industry; Germany

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