Self-driving Cars - Publications - Faculty & Research

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

departments within the firm could query it for answers to questions ranging from optimal pricing to product design. What prevents this from materializing? After all, machine learning is delivering self-driving View Details

Keywords: by Kristen Senz

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

of it as superhuman—especially if AI is solving complicated problems such as 100 percent accuracy in self-driving cars and medical diagnosis. You have to help them understand that the performance of ML... View Details

Keywords: by Rocio Wu

19 Sep 2019
News

Predicting Human Behaviors

car. The human observer was not surprised by the child in the street. Subtle behavioral cues had told him the boy was planning to cross to his mother. What was surprising was that the self-driving car... View Details

Keywords: April White

01 Dec 2019
News

Accelerating a Gas-on-demand Startup

content to have reinvented gas retailing for the 2010s. “Yoshi” roughly translates as “keep moving” in Japanese, and as like-minded competitors hit the streets, the company is looking to the future. One opportunity is automation. View Details

Keywords: April White; startups; on-demand economy; entrepreneurship; Personal Services

01 Mar 2019
News

Ask the Expert: Auto Pilot

need arise.) Lyft plans to ease the rest of its 23 million passengers into the new model gradually, city by city. Here, Kapoor takes your questions about what a self-driving future might look like. Illustration by Matt Chinworth How does... View Details

Keywords: Jen McFarland Flint; Motor Vehicle and Parts Dealers; Retail Trade

04 Sep 2019
News

3-Minute Briefing: Dhivya Suryadevara (MBA 2003)

autonomous-driving technology obviously could have incredible societal benefits. Building a safe, self-driving car is the greatest engineering challenge of our lifetime. I think we’re going to get there... View Details

Keywords: Julia Hanna

23 Oct 2019
News

Preparing Leaders to Leverage Artificial Intelligence

self-driving cars to robots mopping up spills at the grocery store. As computer systems increasingly perform tasks that people once did, the implications for business are enormous. Although more than 80... View Details

Keywords: Intellectual Ambition; Pathbreaking Research; Artificial Intelligence

01 Jul 2019
What Do You Think?

Are Super Stretch Goals Only for the Very Young?

product or a new way of thinking about the business. The leader of the Google X team that developed Project Loon (the self-driving car), Astro Teller, is cited by investor John Doerr for this elegant definition: “If you want your View Details

Keywords: by James Heskett

Publications