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  • 26 May 2009
  • Research & Ideas

Improving Market Research in a Recession

face added pressure to secure high-quality data and insights. I recommend that CMOs take the following seven steps to minimize the impact of reduced spending. Stay focused. Savvy marketers focus their research on the products, brands, and... View Details
Keywords: by John Quelch
  • 03 Oct 2013
  • HBS Seminar

Yanbo Wang, Boston University

  • 2007
  • Working Paper

Recognizing the New: A Multi-Agent Model of Analogy in Strategic Decision-Making

By: Giovanni Gavetti and Massimo Warglien
In novel environments, strategic decision-making is often premised on analogy, and recognition lies at its heart. Recognition refers to a class of cognitive processes through which a problem is interpreted associatively in terms of something that has been experienced... View Details
Keywords: Interpersonal Communication; Decision Choices and Conditions; Mathematical Methods; Cognition and Thinking; Power and Influence
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  • October 2009 (Revised December 2010)
  • Case

GE Money Bank: The M-Budget Card Initiative

By: Michael L. Tushman, Sebastian Raisch and Christian Welling
The M-Budget Card case study is about mastering the challenges of an exploratory strategic initiative in a context marked by time pressure and frequent change. M-Budget was the first of a series of highly successful projects that established GE Money Bank as a leader... View Details
Keywords: Corporate Entrepreneurship; Credit Cards; Leading Change; Product Launch; Product Development; Groups and Teams; Banking Industry; Switzerland
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  • 03 Apr 2012
  • First Look

First Look: April 3

812-098 Provides practical guidelines for conducting customer visits to explore and validate demand for an entrepreneurial offering. Reviews conditions under which visits will yield superior insights, compared to other research methods. Describes criteria for View Details
Keywords: Carmen Nobel
  • 20 Feb 2007
  • First Look

First Look: February 20, 2007

research. Learning and Equilibrium as Useful Approximations: Accuracy of Prediction on Randomly Selected Constant Sum Games Authors:Ido Erev, Alvin E. Roth, R. Slonim, and Greg Barron Periodical:Economic Theory (forthcoming). Special... View Details
Keywords: Martha Lagace
  • May 2016 (Revised September 2016)
  • Case

Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean

By: Rajiv Lal and Gamze Yucaoglu
In 2015, Edip Ilkbahar, HBC’s founder and CEO, was looking over the plans for a new branch in Cyprus. Since the inception of the company by the Alarko Group of companies in 1994, Ilkbahar’s company had enjoyed high occupancy, high guest satisfaction, and high... View Details
Keywords: Customer Experience; Customer Service; Hotel Industry; Emerging Market; Customer Focus; Leading Growth; Feedback Culture; Employee Empowerment; Employee Engagement; Employee Training; Staffing; Operations Management; Quality Management; Service Management; Service Quality; Continuous Improvement; Hillside; HBC; Turkey; Vacation; Customer Relationship Management; Quality; Employee Relationship Management; Service Operations; Organizational Culture; Customer Satisfaction; Selection and Staffing; Service Delivery; Competitive Advantage; Emerging Markets; Growth and Development; Accommodations Industry; Entertainment and Recreation Industry; Turkey
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  • 2018
  • Article

Cracking the Organizational Challenge of Pursuing Joint Social and Financial Goals: Social Enterprise as a Laboratory to Understand Hybrid Organizing

By: Julie Battilana
While in recent decades the social and business sectors have evolved on fairly separate tracks, today companies are increasingly expected to generate social value in addition to profit. As a result, they also increasingly face the distinct challenge of pursuing social... View Details
Keywords: Hybrid Organizations; Hybrid Organizing; Multiple Goals; Social Enterprise; Goals and Objectives; Organizational Design; Organizational Culture
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  • December 2023 (Revised February 2024)
  • Case

21Seeds: Taking Shots at Breakout Growth

By: Elie Ofek, Julian De Freitas, Michael Moynihan and Nicole Tempest Keller
21Seeds, a female-founded flavor-infused tequila startup launched in 2019, had made inroads into the alcoholic beverage industry by focusing on an underserved consumer segment in spirits—women, primarily in their 30s and 40s, many of whom were moms—and by following a... View Details
Keywords: Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Brands and Branding; Product Positioning; Distribution Channels; Sales; Food and Beverage Industry
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  • Web

Live from Klarman Hall - Alumni

Programs & Events Live from Klarman Hall Klarman Hall regularly welcomes students, faculty, staff, alumni, and other visitors to participate in symposia, conferences, and programs that address the largest challenges facing business and society. Recordings from View Details
  • Program

Leading and Building a Culture of Innovation

empower everyone to innovate. Details Help your organization achieve ambitious goals in complex and uncertain times Improve your organization's ability to collaborate and innovate boldly and consistently Innovate in the face of today's competitive View Details
  • 21 Oct 2008
  • First Look

First Look: October 21, 2008

and return unused capital to his investors. With the passing of each venture, he has learned about forming founding teams, splitting equity with his co-founders, hiring executives to work for him, and when to take outside funding. Now, he's facing View Details
Keywords: Martha Lagace
  • 09 Jun 2009
  • First Look

First Look: June 9

evidenced by the transmission of patenting behavior, but they do not match on this dimension. We demonstrate this in two-stage models that adjust for the endogeneity of the matching process, using a modification of propensity score estimation and a sample View Details
Keywords: Martha Lagace
  • Program

Agribusiness Seminar

and manage risks arising from climate change and environmental pressures Assess strategies for entering and competing international markets Identify ways to build the resilience and flexibility needed to thrive in an evolving industry... View Details
Keywords: Agriculture; Agriculture
  • 14 Sep 2010
  • First Look

First Look: September 14, 2010

problem when they first emerged but was ultimately overcome by changes in the innovation ecosystem. However, incumbents in the oil and power sector are different in two respects. First, they are producing a commodity and hence face little end-user View Details
Keywords: Sean Silverthorne
  • 31 Jan 2012
  • First Look

First Look: Jan. 31

financial management and the usefulness of formal hedging of agricultural production risks was offered to randomly selected farmers in Gujarat, India. The authors evaluate the effect of the financial literacy training and three marketing... View Details
Keywords: Sean Silverthorne & Carmen Nobel
  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

overcome them. In doing so, I suggest that we consider these challenges in terms of internal and external pressures related to both identity and resources. Building on existing research, I then identify four pillars that seem to play a... View Details
Keywords: Dina Gerdeman
  • 25 Jun 2013
  • First Look

First Look: June 25

governments have started to list state-owned enterprises, have selected professional managers to run them, and have given them more financial autonomy. We argue that the transformation from owner and manager to majority shareholder has... View Details
Keywords: Anna Secino
  • 20 Nov 2018
  • First Look

New Research and Ideas, November 20, 2018

different methods of selecting peers, sampling, different proxies and estimation techniques. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55265 Corporate Legal Structure and Bank Loan Spreads By: Sikochi,... View Details
Keywords: Dina Gerdeman
  • 29 Jan 2008
  • First Look

First Look: January 29, 2008

proposals that received a MV between 1997 and 2004, we find that the frequency of implementation has almost doubled from 22% between 1997 and 2002 to 41% in 2003-2004. With respect to the determinants of the implementation decision, we find a positive relation between... View Details
Keywords: Martha Lagace