Second-generation - Publications - Faculty & Research

June 2002 (Revised September 2005)
Case

Online Music Distribution in a Post-Napster World

Provides a description of the rise and decline of Napster, the free Internet music-swapping service. Also describes second-generation peer-to-peer services (e.g., Gnutella) as well as paid subscription services (e.g., MusicNet, pressplay). View Details

Keywords: Distribution; Internet and the Web; Price; Marketing Channels; Service Operations; Music Industry

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On the Division of Profit in Sequential Innovation

By: Jerry R. Green and Suzanne Scotchmer

In markets with sequential innovation, inventors of derivative improvements might undermine the profit of initial innovators through competition. Profit erosion can be mitigated by broadening the first innovator's patent protection and/or by permitting cooperative... View Details

Keywords: Profit; Innovation and Invention

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October 1994 (Revised July 1995)
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RCI Master Distributor: Evolution of Supplier Relationships

By: V. Kasturi Rangan

Traces the evolution of RCI as a master distributor from the time it was founded in 1946 until 1994. The second-generation owner of the distribution company faces several challenges unique to the 1990s environment that his father did not face. As Danny Schwartz... View Details

Keywords: Marketing Strategy; Distribution Channels; Problems and Challenges; Relationships; Situation or Environment; Corporate Strategy; Distribution Industry

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