Publications

Find at Harvard

September 1998 (Revised September 1998)
Exercise

Working with Your "Shadow Partner"

By: Richard L. Nolan and Kelley Porter

Intended to introduce individuals to search engines and databases on the Internet, in particular those that are available to HBS. View Details

Keywords: Internet and the Web; Education Industry; Boston

25 Sep 2015
Blog Post

4 Challenges All Early-Stage Startups Face

During our first year at HBS, my classmates and I took the opportunity to build cleverlayover, a flight search engine that uses advanced algorithms to find flights hundreds of dollars cheaper than any other... View Details

July 2014 (Revised August 2015)
Case

Qihoo

By: Feng Zhu

Qihoo, one of the largest Internet companies in China today, was founded in 2005. The company started its business by offering a security software product, and quickly dominated the market in China after its unusual move of giving its product away for free in 2009.... View Details

Keywords: Platform Strategy; Business Model Innovation; Chinese Internet Market; Competitive Strategy; Information Technology; Digital Platforms; Internet and the Web; Information Technology Industry

15 Sep 2020
Working Paper Summaries

Time and the Value of Data

Keywords: by Ehsan Valavi, Joel Hestness, Newsha Ardalani, and Marco Iansiti; Web Services

September 2013 (Revised August 2014)
Case

Claritas Genomics

By: Robert F. Higgins and Matthew Preble

Claritas Genomics was formed in January 2013 when BCH spun out its Genetics Diagnostic Lab into a fully commercial entity. Claritas offered over 100 genomic tests to detect a range of conditions, including autism and intellectual disabilities, and was developing new... View Details

October 2023 (Revised January 2025)
Case

Sydney Loves Kevin

By: Ryan W. Buell and Himabindu Lakkaraju

Kevin Roose was a columnist and podcast host for the New York Times, who focused on technology and its effects on society. When Microsoft launched the latest version of its search engine Bing in February 2023, the company invited Roose to its Redmond campus to... View Details

21 Jun 2011
News

Facebook Beats Yahoo as Top U.S. Display-Ad Seller in Study

08 Dec 2016
Cold Call Podcast

How Wayfair Built a Furniture Brand from Scratch

Keywords: Retail

21 Jan 2011
News

Can you trust what you see on Google?

2013
Working Paper

Competing Ad Auctions

By: Itai Ashlagi, Benjamin Edelman and Hoan Soo Lee

We present a two-stage model of competing ad auctions. Search engines attract users via Cournot-style competition. Meanwhile, each advertiser must pay a participation cost to use each ad platform, and advertiser entry strategies are derived using symmetric Bayes-Nash... View Details

Keywords: Online Advertising; Auctions; Market Participation; Market Platforms; Mathematical Methods; Competition

SSRN

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June 1999 (Revised May 2000)
Exercise

Working with your "Shadow Partner" in the healthcare industry (A)

By: Richard L. Nolan

Intended to introduce individuals to search engines and databases on the Internet, in particular those that are available to HBS. This exercise is a more difficult version of Working with Your "Shadow Partner" and is intended for those with some previous Internet... View Details

Keywords: Health Care and Treatment; Internet and the Web; Health Industry

Find at Harvard

11 Jun 2012
News

Obama, Romney Campaigns Taking 'See What Sticks' Approach To Web Videos

08 Nov 2017
News

China's Tencent buys about 12% of Snapchat maker Snap

18 Jul 2011
News

Google antitrust watchers: Place your bets, please

November 2007
Article

A Staged Solution to the Catch-22

By: Andrei Hagiu and Thomas Eisenmann

Companies looking to launch a two-sided platform—between, for example, credit card users and merchants, or search engine users and advertisers—must overcome the reluctance of one side to sign on until it's confident the other side will be well populated. It's a common... View Details

Keywords: Risk and Uncertainty; Social Psychology; Two-Sided Platforms

Find at Harvard

14 Feb 2019
HBS Seminar

Lee Fleming, UC Berkeley IEOR

09 Dec 2016
News

How Wayfair Built a Furniture Brand from Scratch

May 2009 (Revised January 2011)
Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod

This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web