Search Engine - Publications - Faculty & Research

13 Jun 2017
Blog Post

What is the MS/MBA: Engineering Sciences Program? A Q&A with Professor Tom Eisenmann

Every now and again we have some really big news to share with prospective students. This week’s announcement about the new MS/MBA: Engineering Sciences joint degree was no exception. In a previous post we outlined some of the program... View Details

24 Apr 2025
Video

Perplexity CEO Aravind Srinivas: From Academic to $9B AI Search Pioneer | HBS Entrepreneurship Summit 2025

30 Nov 2021
Blog Post

Searching for Professional Passion Through My VC Summer Internship

resume, practice for potential interviews, identify open internships, and search the alumni network to connect with key leaders at these companies. I ultimately landed an investment internship with In-Q-Tel (IQT), a venture capital entity... View Details

November 1987 (Revised March 1988)
Case

Searching for Trade Remedies: The U.S. Machine Tool Industry--1983

By: David B. Yoffie

In 1983 the National Machine Tools Builder Association was predicting a declining market for the United States and rising imports. Machine tool manufacturers had to decide if they should ask the U.S. government for help, and if they did, which administrative channels... View Details

Keywords: Economic Slowdown and Stagnation; Machinery and Machining; Government and Politics; Law; Production; Business and Government Relations; Competition; Manufacturing Industry; Japan; Germany; United States

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September 1998 (Revised September 1998)
Exercise

Working with Your "Shadow Partner"

By: Richard L. Nolan and Kelley Porter

Intended to introduce individuals to search engines and databases on the Internet, in particular those that are available to HBS. View Details

Keywords: Internet and the Web; Education Industry; Boston

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July 2014 (Revised August 2015)
Case

Qihoo

By: Feng Zhu

Qihoo, one of the largest Internet companies in China today, was founded in 2005. The company started its business by offering a security software product, and quickly dominated the market in China after its unusual move of giving its product away for free in 2009.... View Details

Keywords: Platform Strategy; Business Model Innovation; Chinese Internet Market; Competitive Strategy; Information Technology; Digital Platforms; Internet and the Web; Information Technology Industry

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15 Sep 2020
Working Paper Summaries

Time and the Value of Data

Keywords: by Ehsan Valavi, Joel Hestness, Newsha Ardalani, and Marco Iansiti; Web Services

25 Sep 2015
Blog Post

4 Challenges All Early-Stage Startups Face

During our first year at HBS, my classmates and I took the opportunity to build cleverlayover, a flight search engine that uses advanced algorithms to find flights hundreds of dollars cheaper than any other... View Details

21 Jun 2011
News

Facebook Beats Yahoo as Top U.S. Display-Ad Seller in Study

08 Dec 2016
Cold Call Podcast

How Wayfair Built a Furniture Brand from Scratch

Keywords: Retail

October 2023 (Revised January 2025)
Case

Sydney Loves Kevin

By: Ryan W. Buell and Himabindu Lakkaraju

Kevin Roose was a columnist and podcast host for the New York Times, who focused on technology and its effects on society. When Microsoft launched the latest version of its search engine Bing in February 2023, the company invited Roose to its Redmond campus to... View Details

Keywords: Newspapers; AI and Machine Learning; Technology Adoption; Technological Innovation; Perspective; Media and Broadcasting Industry; Technology Industry

Citation

Educators

September 2013 (Revised August 2014)
Case

Claritas Genomics

By: Robert F. Higgins and Matthew Preble

Claritas Genomics was formed in January 2013 when BCH spun out its Genetics Diagnostic Lab into a fully commercial entity. Claritas offered over 100 genomic tests to detect a range of conditions, including autism and intellectual disabilities, and was developing new... View Details

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21 Jan 2011
News

Can you trust what you see on Google?

2013
Working Paper

Competing Ad Auctions

By: Itai Ashlagi, Benjamin Edelman and Hoan Soo Lee

We present a two-stage model of competing ad auctions. Search engines attract users via Cournot-style competition. Meanwhile, each advertiser must pay a participation cost to use each ad platform, and advertiser entry strategies are derived using symmetric Bayes-Nash... View Details

Keywords: Online Advertising; Auctions; Market Participation; Market Platforms; Mathematical Methods; Competition

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11 Jun 2012
News

Obama, Romney Campaigns Taking 'See What Sticks' Approach To Web Videos

June 1999 (Revised May 2000)
Exercise

Working with your "Shadow Partner" in the healthcare industry (A)

By: Richard L. Nolan

Intended to introduce individuals to search engines and databases on the Internet, in particular those that are available to HBS. This exercise is a more difficult version of Working with Your "Shadow Partner" and is intended for those with some previous Internet... View Details

Keywords: Health Care and Treatment; Internet and the Web; Health Industry

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18 Jul 2011
News

Google antitrust watchers: Place your bets, please

09 Dec 2016
News

How Wayfair Built a Furniture Brand from Scratch

November 2007
Article

A Staged Solution to the Catch-22

By: Andrei Hagiu and Thomas Eisenmann

Companies looking to launch a two-sided platform—between, for example, credit card users and merchants, or search engine users and advertisers—must overcome the reluctance of one side to sign on until it's confident the other side will be well populated. It's a common... View Details

Keywords: Risk and Uncertainty; Social Psychology; Two-Sided Platforms

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