Publications

August 1997
Case

Orbital Sciences Corporation: ORBCOMM

By: Das Narayandas and John A. Quelch

In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details

Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry

October 2022
Supplement

Single Earth: Science White Paper Supplement

By: Rembrand Koning and Emer Moloney

Science White Paper prepared by Single.Earth to give an overview of the models and solutions it has developed. View Details

Keywords: Business Startups; Entrepreneurship; Climate Change; Environmental Sustainability; Green Technology; Natural Resources; Pollution; Analytics and Data Science; Marketing; Product Marketing; Product Launch; Product Positioning; Markets; Market Timing; Strategy; Green Technology Industry; Estonia

December 2020
Case

VIA Science (A)

By: Juan Alcácer, Rembrand Koning, Annelena Lobb and Kerry Herman

Via (a) captures the early days of the data analytics startup as founders Gounden and Ravanis considered which markets offer the right opportunities for their firm and what kinds of experiments will help them narrow their choice. Supplement Via (b) reveals the... View Details

Keywords: Data Analytics; Machine Learning; Artificial Intelligence; Strategy; Business Startups; Markets; AI and Machine Learning; Telecommunications Industry; Utilities Industry; United States; Japan

07 Aug 2000
Research & Ideas

Rocket Science Retailing

Marshall Fisher of the Wharton School at the University of Pennsylvania, Ananth Raman of HBS and their colleague Anna Sheen McClelland recently completed a survey of 32 retail companies focusing on their practices and progress in four areas critical to what they call... View Details

Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail

April 2025
Supplement

ZEISS: Commercializing Science

By: Maria P. Roche and Richie Zitomer

Spreadsheet Supplement for HBS Case No. 725-359. View Details

December 2020
Supplement

VIA Science (B)

By: Juan Alcácer, Rembrand Koning, Annelena Lobb and Kerry Herman

Via (a) captures the early days of the data analytics startup as founders Gounden and Ravanis considered which markets offer the right opportunities for their firm and what kinds of experiments will help them narrow their choice. Supplement Via (b) reveals the... View Details

Keywords: Data Analytics; Machine Learning; Artificial Intelligence; Strategy; Business Startups; AI and Machine Learning; Telecommunications Industry; Utilities Industry; United States; Japan

12 Jul 2010
Research & Ideas

Rocket Science Retailing: A Practical Guide

The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance (Harvard Business Press). As a practical guide, The New Science of... View Details

Keywords: by Martha Lagace; Retail; Auto

Teaching Interest

Overview

Since coming to HBS, my teaching interests have centered around the intersection of science and business: entrepreneurship, management, and strategy. More recently, i have become more engaged in considering the emergence of new university models for the translation... View Details

Keywords: Science Business; Biotechnology; Pharmaceuticals; Innovation

December 2014 (Revised August 2015)
Case

Improving Melanoma Screening: MELA Sciences

By: Regina E. Herzlinger, Kevin Schulman and Frédéric Dijols

MELA is a start-up medical device company looking to develop a novel technology to help physicians diagnose a deadly skin cancer, melanoma. The case reviews the FDA medical device development process, the development path pursued by MELA, and the regulatory and... View Details

Keywords: Healthcare Industry; Health Care; Health; Health Care and Treatment; Health Testing and Trials; Health Industry; United States

24 Aug 2013
Panel Discussion

Global Responsibilities of Business

By: Lynn S. Paine, Wang Shi and Steve Luckzo

Keywords: Sustainability; Business Ethics; Ethics; Environmental Sustainability

October 2004 (Revised March 2005)
Case

Langer Lab, The: Commercializing Science

By: H. Kent Bowen, Alex Kazaks, Ayr Muir-Harmony and Bryce LaPierre

Professor Robert Langer's laboratory at MIT is the source of an unusually large number of published papers, patents, and technology licenses to start-up and established companies in the biomedical industry. Explores Langer's leadership and other factors that create a... View Details

Keywords: Entrepreneurship; Technological Innovation; Business Startups; Research and Development; Patents; Innovation Leadership; Science-Based Business; Commercialization; Biotechnology Industry; Education Industry

December 1998 (Revised September 1999)
Case

Novartis: Betting on Life Sciences

By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder

The merger of Ciba-Geigy and Sandoz produced genomic-based synergies for health care, agribusiness, and nutritional supplements. How to build on the strength of the individual divisions and provide synergies that would continue Novartis' leadership role is the question... View Details

Keywords: Mergers and Acquisitions; Business Divisions; Health Care and Treatment; Leadership; Product Positioning; Science-Based Business; Corporate Strategy; Pharmaceutical Industry

October 2006
Article

Can Science be a Business?

By: Gary P. Pisano

Keywords: Science; Business Ventures

2006
Book

Science Business: The Promise, the Reality, and the Future of Biotech

By: Gary P. Pisano

Why has the biotechnology industry failed to perform up to expectations—despite all its promise? In Science Business, Gary P. Pisano answers this question by providing an incisive critique of the industry. Pisano not only reveals the underlying causes of... View Details

Keywords: Science; Business Ventures; Biotechnology Industry

2014
Working Paper

Bridging Science and Technology Through Academic-Industry Partnerships

By: Sen Chai and Willy C. Shih

Scientific research and its translation into commercialized technology is a driver of wealth creation and economic growth. Partnerships to foster the translational processes from public research organizations, such as universities and hospitals, to private firms are a... View Details

Keywords: Innovation; Firm Performance; Public-private Partnership Funding; Translational Research; Small And Medium Enterprises; Partners and Partnerships; Public Sector; Private Sector; Performance; Science-Based Business; Innovation and Invention

SSRN

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08 Jul 2024
Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

In an AI-world, leaders who speak technology’s language gain an edge. But that doesn’t mean every manager needs a computer science degree. A handle on a handful of basics goes a long way toward preparing strategic leaders for today’s... View Details

Keywords: by Ben Rand; Technology; Information Technology

September 2019
Case

Funding Sources for Science & Technology Start-ups in India

By: Tarun Khanna, Arjun Swarup and Rachna Tahilyani

India's start-up ecosystem is amongst the largest globally, with a variety of funding options from angel investors, venture capital and corporate venture capital to debt. Classic consumer focused start-ups which look to leverage technology have been able to raise... View Details

Keywords: Venture Capital; Business Startups; Science; Information Technology; Financial Services Industry; Banking Industry; Technology Industry; India; South Asia

2023
Book

Right Kind of Wrong: The Science of Failing Well

By: Amy Edmondson

A revolutionary guide that will transform your relationship with failure, from the pioneering researcher of psychological safety and award-winning Harvard Business School professor Amy Edmondson.

We used to think of failure as the opposite of success. Now,... View Details

Keywords: Failure; Success

February 2008 (Revised August 2008)
Case

EXACT Sciences Corp.: Commercializing a Diagnostic Test

By: Regina E. Herzlinger

This case addresses the challenges of commercializing molecular diagnostics. Along the way, it explains the technology, payment system, and the measures used to assess the value of a diagnostic test. View Details

Keywords: Health Testing and Trials; Genetics; Science-Based Business; Commercialization; Biotechnology Industry