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Show Results For
-
All HBS Web
(5,664)
- People (4)
- News (1,143)
- Research (3,231)
- Events (79)
- Multimedia (163)
- Faculty Publications (2,643)
- Article
Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies
By: John A. Deighton
The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google...
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Keywords:
Data Science;
Digital Marketing;
Marketing;
Internet and the Web;
Analytics and Data Science;
Disruption
Deighton, John A. "Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies." Journal of Advertising Research 57, no. 4 (December 2017): 357–361.
- 01 Sep 2011
- News
Science Buddy
Hess Courtesy Sciencebuddies.org After seeing his daughter win a science prize, Ken Hess (MBA ’78), himself a science buff since childhood, wondered how he could help other young people with View Details
- Teaching Interest
Data Science for Managers
By: Dennis Campbell
Data science has become the new language of business. Many roles across the enterprise in finance, marketing, human resources, operations, innovation, and strategy now rely heavily on data science for important managerial decisions. Given the increasing ubiquity and...
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- September 1997
- Case
Radiology Management Sciences
Radiology Management Sciences (RMS) analyzes diagnostic imaging claims to help HMOs and insurers control utilization. As industry changes threaten RMS's profitability, the company's founders contemplate two alternative business models.
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Corts, Kenneth S., and Grady M. Clouse. "Radiology Management Sciences." Harvard Business School Case 798-009, September 1997.
- Research Summary
Reforming Social Science
By: Max H. Bazerman
Social science research affects all of us. When researchers learned organ donation rates are higher in countries where human organs are automatically available for donation unless you specifically “opt-out” of the system, as opposed to countries like the U.S., where... View Details
- January 2021 (Revised October 2021)
- Case
Rocket Science
By: Joshua Schwartzstein and Deepak Malhotra
Schwartzstein, Joshua, and Deepak Malhotra. "Rocket Science." Harvard Business School Case 921-043, January 2021. (Revised October 2021.)
- 2017
- Mimeo
Science for Society: Science and Technology Based Social Entrepreneurship
By: Tarun Khanna, Shashank Shah and Kundan Madireddy
This publication is an outcome of the team's research, engagement and interactions with over 25 science and technology-based social enterprises in India. It provides details on the research process, insightful outcomes and innovative impact.
Throughout the... View Details
Throughout the... View Details
Keywords:
Social Entrepreneurship;
Science-Based Business;
Information Technology;
Business and Community Relations;
India
Khanna, Tarun, Shashank Shah, and Kundan Madireddy. "Science for Society: Science and Technology Based Social Entrepreneurship." Harvard University South Asia Institute, 2017. Mimeo. (This publication is an outcome of a grant from the Tata Trusts.)
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
Summing Up Neuro economics is here to stay, according to a majority of those responding to this month's column. Its promises are too great to ignore. But it may be too early to know whether the promises will be realized in practice. And in the meantime, we stand warned...
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Keywords:
by Jim Heskett
The Elasticity of Science
The adjustment costs of science -- getting scientists to study what you want them to -- are very large.
Abstact: This paper identifies the degree to which scientists are willing to change the direction of their work in exchange for resources.... View Details
Abstact: This paper identifies the degree to which scientists are willing to change the direction of their work in exchange for resources.... View Details
- 24 Aug 2017
- Video
Building Businesses around Breakthrough Science
- August 2022
- Teaching Note
Rocket Science
By: Joshua Schwartzstein and Deepak Malhotra
Teaching Note for HBS Case No. 921-043.
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- TeachingInterests
Data Science for Managers
- Served as a teaching fellow; assisted MBA students with classroom coding exercises.
- Developed course materials, including new case studies, technical notes, and code notebooks students used to analzye case data.
- Developed interactive web... View Details
- 27 Aug 2020
- Video
MS/MBA: Engineering Sciences Virtual Event
- 08 Jul 2021
- Video
MS/MBA: Engineering Sciences Virtual Event
- October 2020
- Article
The Elasticity of Science
By: Kyle Myers
This paper identifies the degree to which scientists are willing to change the direction of their work in exchange for resources. Data from the National Institutes of Health are used to estimate how scientists respond to targeted funding opportunities. Inducing a...
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Myers, Kyle. "The Elasticity of Science." American Economic Journal: Applied Economics 12, no. 4 (October 2020): 103–134.
- 2016
- Book
Experiences in Liberal Arts and Science Education from America, Europe, and Asia: A Dialogue Across Continents
By: William C. Kirby and Marijk C. van der Wende
This book highlights the experiences of international leaders in liberal arts and science education from around the world as they discuss regional trends and models, with a specific focus on developments in and cooperation with China. Focusing on why this model...
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Keywords:
International And Comparative Education;
Educational Policy And Politics;
Science Education;
Arts;
Global Range;
Education;
Science
Kirby, William C. and Marijk C. van der Wende, eds. Experiences in Liberal Arts and Science Education from America, Europe, and Asia: A Dialogue Across Continents. New York: Palgrave Macmillan, 2016.
- July 2024
- Case
ZEISS: Commercializing Science
By: Maria P. Roche, Carlota Moniz and Daniela Beyersdorfer
Karl Lamprecht, President and CEO of the ZEISS AG Group, mused on how far ZEISS had come in 175 years of being a pioneer in optics, and how the course he had charted since taking the helm of the company could keep it on track. In his role, he oversaw the four core...
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Keywords:
Business Model;
Business Organization;
Decisions;
Business Strategy;
Competition;
Business History;
Collaborative Innovation and Invention;
Independent Innovation and Invention;
Disruptive Innovation;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Growth and Development Strategy;
Knowledge Sharing;
Industry Growth;
Monopoly;
Organizational Culture;
Supply Chain;
Supply Chain Management;
Relationships;
Partners and Partnerships;
Risk and Uncertainty;
Adaptation;
Commercialization;
Semiconductor Industry;
Technology Industry;
Germany;
Europe
- November 1974 (Revised May 1994)
- Case
Science Technology Co.
By: Thomas R. Piper
The president of a medium-sized electronics company is evaluating the financial forecasts and proposed financing program submitted by the chief financial officer. The forecasts are prepared in constant dollars, on which basis the proposed financing plan seems...
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Keywords:
Currency;
Financial Strategy;
Forecasting and Prediction;
Inflation and Deflation;
Risk and Uncertainty;
Outcome or Result;
Technology Industry;
Electronics Industry
Piper, Thomas R. "Science Technology Co." Harvard Business School Case 275-058, November 1974. (Revised May 1994.)