Publications

Educators

August 2022
Teaching Note

Rocket Science

By: Joshua Schwartzstein and Deepak Malhotra

Teaching Note for HBS Case No. 921-043. View Details

Teaching Interest

Data Science for Managers

By: Dennis Campbell

Data science has become the new language of business. Many roles across the enterprise in finance, marketing, human resources, operations, innovation, and strategy now rely heavily on data science for important managerial decisions. Given the increasing ubiquity and... View Details

Article

Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

By: John A. Deighton

The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details

Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption

Read Now

04 Jan 2023
Video

Harvard MS/MBA Engineering Sciences Program

Video

Introduction to Data Science Ready

The Elasticity of Science

The adjustment costs of science -- getting scientists to study what you want them to -- are very large.

Abstact: This paper identifies the degree to which scientists are willing to change the direction of their work in exchange for resources.... View Details

15 Nov 2023
Video

The Science of Failing Well

Video

Introduction to Data Science Principles

August 1997
Case

Orbital Sciences Corporation: ORBCOMM

By: Das Narayandas and John A. Quelch

In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details

Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry

Educators

01 Aug 2014
News

Kaplan Life Sciences Fellows Announced

2016
Book

Experiences in Liberal Arts and Science Education from America, Europe, and Asia: A Dialogue Across Continents

By: William C. Kirby and Marijk C. van der Wende

This book highlights the experiences of international leaders in liberal arts and science education from around the world as they discuss regional trends and models, with a specific focus on developments in and cooperation with China. Focusing on why this model... View Details

Keywords: International And Comparative Education; Educational Policy And Politics; Science Education; Arts; Global Range; Education; Science

01 Sep 2011
News

Science Buddy

Hess Courtesy Sciencebuddies.org After seeing his daughter win a science prize, Ken Hess (MBA ’78), himself a science buff since childhood, wondered how he could help other young people with View Details

Keywords: Educational Support Services; Educational Services

07 Aug 2000
Research & Ideas

Rocket Science Retailing

Marshall Fisher of the Wharton School at the University of Pennsylvania, Ananth Raman of HBS and their colleague Anna Sheen McClelland recently completed a survey of 32 retail companies focusing on their practices and progress in four areas critical to what they call... View Details

Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail

October 2020
Article

The Elasticity of Science

By: Kyle Myers

This paper identifies the degree to which scientists are willing to change the direction of their work in exchange for resources. Data from the National Institutes of Health are used to estimate how scientists respond to targeted funding opportunities. Inducing a... View Details

Keywords: Scientists; Funding; Research; Change

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Web

MS/MBA: Engineering Sciences - MBA

MS/MBA: Engineering Sciences A joint degree for innovators who aspire to launch & lead technology ventures. The world needs more entrepreneurs and innovators with deep understanding of technology and management. To meet this need, the... View Details

December 2020
Case

VIA Science (A)

By: Juan Alcácer, Rembrand Koning, Annelena Lobb and Kerry Herman

Via (a) captures the early days of the data analytics startup as founders Gounden and Ravanis considered which markets offer the right opportunities for their firm and what kinds of experiments will help them narrow their choice. Supplement Via (b) reveals the... View Details

Keywords: Data Analytics; Machine Learning; Artificial Intelligence; Strategy; Business Startups; Markets; AI and Machine Learning; Telecommunications Industry; Utilities Industry; United States; Japan

Educators

May 2011
Article

The Hollow Science

By: Robert S. Kaplan

The financial meltdown made clear that the executives of many major financial institutions were operating with inadequate or distorted information about the values and risks of their firms' assets. It's fair to say that business scholars bear some... View Details

Keywords: Accounting; Financial Crisis; Financial Management; Information; Knowledge Acquisition; Risk Management; Practice