Publications
Publications
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- Faculty Publications (3,470)
- April 2025
- Supplement
ZEISS: Commercializing Science
By: Maria P. Roche and Richie Zitomer
Spreadsheet Supplement for HBS Case No. 725-359. View Details
Keywords: Business Model; Business Organization; Decisions; Business Strategy; Competition; Business History; Collaborative Innovation and Invention; Independent Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Knowledge Sharing; Industry Growth; Monopoly; Organizational Culture; Supply Chain Management; Partners and Partnerships; Risk and Uncertainty; Adaptation; Commercialization; Resource Allocation; Corporate Strategy; Semiconductor Industry; Technology Industry; Germany; Europe
- 2025
- Book
The Experimentation Machine: Finding Product–Market Fit in the Age of AI
Leverage AI to be a 10x Founder
Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details
Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details
- 2025
- Working Paper
The Invention of Corporate Governance
By: Yueran Ma and Andrei Shleifer
The analysis of corporate governance begins with a central feature of modern capitalism—the separation of ownership and control in large corporations—first empirically documented by Berle and Means (1932). Such separation entails several agency problems reflecting... View Details
- March 2025
- Case
Boom, Bust, or Bullseye? Navigating the Short-Term Rental Market
By: John Macomber, Juan Pablo Heusser Killing, Siddhant Pardeshi and Sally Su
Short-term rentals listed via apps like AirBnB and VRBO are increaslingly interesting investments for small scale real estate investors. However, they have substantial operating costs, vacancy risk, and regulatory exposure compared to traditional long term leases... View Details
- March 27, 2025
- Article
How One Company Used AI to Broaden Its Customer Base
By: Sunil Gupta and Frank V. Cespedes
The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details
- 2025
- Working Paper
The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise
By: Fabrizio Dell'Acqua, Charles Ayoubi, Hila Lifshitz, Raffaella Sadun, Ethan Mollick, Lilach Mollick, Yi Han, Jeff Goldman, Hari Nair, Stew Taub and Karim R. Lakhani
We examine how artificial intelligence transforms the core pillars of collaboration—
performance, expertise sharing, and social engagement—through a pre-registered field
experiment with 776 professionals at Procter & Gamble, a global consumer packaged goods
company.... View Details
- March 2025
- Supplement
Wasabi Technologies (B)
By: Lou Shipley and Stacy Straaberg
Set in 2019, the “Wasabi Technologies (A)” case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the four-year-old venture rapidly. Wasabi had so far focused... View Details
- March 2025
- Teaching Plan
Wasabi Technologies (A) and (B)
By: N. Louis Shipley and Stacy Straaberg
Teaching Plan for HBS Case Nos. 823-021 and 825-035. Set in 2019, the “Wasabi Technologies (A)” case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the... View Details
- March 2025
- Teaching Note
Kering Eyewear
By: Rohit Deshpandé and Nicole Zelazko
This teaching note provides comprehensive documentation of how to use the Kering Eyewear case (HBS No. 525-027). View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Business Subsidiaries; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Marketing; Product Positioning; Distribution; Product; Luxury; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
- March 2025 (Revised March 2025)
- Case
Good for the Seller, Good for the Buyer and Good for Society: Sampo-yoshi, Sustainability and Trust at ITOCHU
By: Sandra J. Sucher and Bethelehem Y Araya
In 2024, ITOCHU CEO Masahiro Okafuji was at a crossroads. As the thirteenth CEO since ITOCHU’s founding in 1858, he had fueled the company’s growth since 2011 by bringing ITOCHU’s founding philosophy of Sampo-yoshi (good for the seller, good for the buyer and... View Details
- March 2025 (Revised March 2025)
- Case
No One Left Behind (A)
By: Lynn S. Paine, Herman B. "Dutch" Leonard, Max Hancock and David Lane
In September 2021, the board of directors for the nonprofit No One Left Behind (NOLB) faced a crucial decision. Since its 2013 founding, NOLB had helped resettle in the United States thousands of Afghans and Iraqis who had assisted U.S. forces as combat translators;... View Details
- March 2025
- Supplement
No One Left Behind (B)
By: Lynn S. Paine, Herman B. "Dutch" Leonard, Max Hancock and David Lane
In September 2021, the board of directors for the nonprofit No One Left Behind (NOLB) faced a crucial decision. Since its 2013 founding, NOLB had helped resettle in the United States thousands of Afghans and Iraqis who had assisted U.S. forces as combat translators;... View Details
- March 2025
- Supplement
No One Left Behind (C)
By: Lynn S. Paine, Herman B. "Dutch" Leonard, Max Hancock and David Lane
In September 2021, the board of directors for the nonprofit No One Left Behind (NOLB) faced a crucial decision. Since its 2013 founding, NOLB had helped resettle in the United States thousands of Afghans and Iraqis who had assisted U.S. forces as combat translators;... View Details
- March 2025
- Supplement
No One Left Behind (D)
By: Lynn S. Paine, Herman B. "Dutch" Leonard, Max Hancock and David Lane
In September 2021, the board of directors for the nonprofit No One Left Behind (NOLB) faced a crucial decision. Since its 2013 founding, NOLB had helped resettle in the United States thousands of Afghans and Iraqis who had assisted U.S. forces as combat translators;... View Details
- March 2025
- Case
Harvey: AI for Lawyers
By: Suraj Srinivasan, Charles Krumholz and Radhika Kak
In early 2025, Winston Weinberg and Gabe Pereyra, co-founders of Harvey AI, reflected on the company’s meteoric rise as a pioneer in AI-powered legal technology. Since its founding in 2022, Harvey had transformed how lawyers approached research, drafting, and document... View Details
- March 2025
- Case
GiveDirectly: Can Direct Cash Transfers End Extreme Poverty?
By: Natalia Rigol, Benjamin N. Roth, Sarah Mehta and John Schultz
Founded in 2008, GiveDirectly was a nonprofit organization that used direct cash transfers—giving people cash via mobile money—to combat poverty worldwide. By August 2024, the organization had transferred over $800 million to poor people in targeted communities and... View Details
- 2025
- Working Paper
Workplace Segregation Between College and Non-college Workers
By: Francis Dillon, Edward L. Glaeser and William Kerr
We measure the level and growth of education segregation in American workplaces from 2000 to 2020.
American workplaces show an educational segregation, measured by the degree to which the establishment
has mostly workers of similar education levels, that is... View Details
Keywords: Isolation; Segregation; Mobility; Learning; Human Capital; Competency and Skills; Demographics
- February 2025
- Teaching Note
Influencer-Led Brand Building: Hairitage and the McKnights
By: William R. Kerr and James Palano
Teaching Note for HBS Case No. 825-066. Mindy McKnight started in 2009 as an early influencer on social media whose videos of creative hairstyles for girls launched her family on an entrepreneurship journey. The McKnights transitioned from YouTube ad revenue to brand... View Details
- February 2025
- Supplement
Intenseye: Powering Workplace Health and Safety with AI (B)
By: Michael W. Toffel, Shane Greenstein and Sadika El Hariri
Intenseye used its $25 million series A funds to refine and expand its digital safety platform while refining its target markets and ideal customer profile. As the company implemented new approaches to create value for its clients, such as developing an AI-powered... View Details
Keywords: Safety Performance; Occupational Safety; Innovation; Safety; Operations; Health; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Supply Chain Management; Performance Improvement; Entrepreneurship; Product Development; Customer Relationship Management; Value Creation; Venture Capital; Growth and Development Strategy; Information Technology Industry; United States; Europe; Middle East; Turkey
- 2025
- White Paper
Data & Technology in Action: Community Colleges Advancing Economic Mobility
By: Joseph B. Fuller, Kerry McKittrick and Amanda Holloway