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- All HBS Web (477)
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- 01 Mar 2016
- News
Case Study: Paper Chase
operates four sales kiosks in the Boston area, with mobile retail teams that visit local fairs and markets. The kiosks offer a valuable in-person experience with a high conversion rate for the $8–$13 cards. The split between in-person and... View Details
- 14 Nov 2019
- News
Keeping Red Lobster Fresh
bringing it back to profitability in 100 days. His next stop was Burger King, where he helped relaunch the brand and turnaround same store sales. Lopdrup first joined Red Lobster as president in 2004, and led a company that was facing slowing View Details
- 01 Dec 1996
- News
Laurel without Hardy? A Lesson for Business
these initiatives is to promote applications that push the limits of processing power. Upgrading to Intel's latest chip becomes a necessity, not a luxury. There is a hundred-year-old analogue to Intel's strategy. At the turn of the... View Details
- 19 Sep 2012
- News
On a Sound Track
office in China to manage sales and marketing. Our revenues have increased by more than 44 percent in the past year. So operationally, the business has changed a lot in a short period of time. What are some of the challenges that come... View Details
- 01 Dec 2020
- News
Karmic Kickstart
of those less fortunate pivots was pretty standard stuff: After a change in leadership, I was unceremoniously fired at the bank where I had been promoted just a few days earlier. After a year of frustration and effort I gave up on the... View Details
- 01 Jun 2014
- News
Alumni and Faculty Books for June 2014
the long term. Faculty Books Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling by Frank V. Cespedes (Harvard Business Review Press) Although US companies invest almost $900 billion annually in their View Details
- 01 Apr 1997
- News
Facing the Music
record industry, 1996 was a bluesy kind of year. As revenues increased less than 1 percent and consumers bought 8 percent fewer CDs and cassettes compared to the previous year, the pause button, it seems, was hit on a decade of double-digit growth. Moreover, this View Details
Keywords: Marguerite Rigoglioso
- 01 Sep 2010
- News
Fair Trade
to form the Cleanliness Institute, whose primary function was cooperative sales promotion to teach the American public the importance of keeping clean. The use of the term “institute” emphasized the... View Details
- 01 Mar 2011
- News
Local Hero
marketing for the Giants. “My job was to put warm butts into cold seats,” notes Baer, who says he learned a lot about all aspects of the business during the three years he spent promoting fan interest and attendance at the notoriously... View Details
- 01 Dec 1997
- News
Growing Together
excellence-becoming the best in the world; enhancing business-to-business networking and partnering; becoming world-ready, foreign-friendly, and globally linked; creating employability security and spreading workplace education; and View Details
Keywords: Marguerite Rigoglioso and Nancy O. Perry
- 01 Apr 2000
- News
Time to Vote in University Elections
Networks and the Disney Channel. Los Angeles, CA. Candidates for HAA Director The purpose of the Harvard Alumni Association is to promote the welfare of Harvard University and to establish a mutually beneficial relationship between... View Details
- 29 Apr 2021
- News
Equal Partner
Aditya articulated her concerns about the state of entrepreneurship and investing and the role she might be able to play remedying that from inside a VC firm, her mentor interjected: “Why not take your own path?” Aditya had long been committed to View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
Above: The Ario Lamp parallels the sun’s schedule. (Courtesy Ario) Ario is a smart lighting company in the Bay Area whose lamp changes light direction and color dynamically throughout the day, promoting better health. The shifts in... View Details
Keywords: Dan Morrell
- 01 Jun 2013
- News
Brick by Brick
he returned. The group focused on growth. LEGO building sets became increasingly complex. A line of LEGO-branded children's clothing debuted, and a division of the company pitched book, movie, and TV ideas. While the number of branded items grew, View Details
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
concert promoters very smartly, and that helped propel her into stardom. They also used the Internet really well, communicating with fans on social media and using YouTube videos and other types of visual media much better and more... View Details
- 01 Jan 2009
- News
Jorge Paulo Lemann, A.B. 1961; Carlos A. Sicupira, OPM 9, 1984; Marcel H. Telles, OPM 10, 1985
grown the concern into one of Brazil’s largest nonfood discount retailers with some 500 stores and a powerful Internet presence: Today, half of Lojas’s sales take place online. In 1993, Sicupira, Jorge Paulo Lemann, and Marcel Telles,... View Details
- 01 Oct 1998
- News
Andresen Becomes First European and First Exec. Ed. Graduate to Endow HBS Professorship
program at the Nestlé Group in Germany, where he showed a particular talent for marketing and product management. His skills attracted the attention of the management at Pfizer-Germany, who hired him in 1966 as senior brand manager. A View Details
- 01 Mar 2005
- News
In the Blood
million. Clay didn’t own the horse, but he makes a standard commission of 5 percent on managing the sale of some 250 horses a year like her. Boarding and sales are two facets of his business, Clay explains;... View Details
- 01 Dec 2008
- News
Lesson from the Fall
both the movement of capital markets and gains in the price of competitors’ stock can provide executives with unearned windfalls for uncompetitive performance and promote unwarranted overconfidence. Awarding stock grants without... View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
example, eating establishments (there’s brand value for bars and restaurants to promote sustainable glassware to ESG-conscious patrons), gifting services (many now provide platforms where Neutrall can maintain its brand and get end-user... View Details