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Show Results For
- All HBS Web
(427)
- People (1)
- News (46)
- Research (330)
- Events (3)
- Multimedia (2)
- Faculty Publications (176)
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- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
is one of the key reasons why I wrote my book. Back in 2006, Chris Anderson [author of the The Long Tail] got people thinking that new technology would change what consumers would be choosing and, therefore, what content producers should be making. His theory was that... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
operates four sales kiosks in the Boston area, with mobile retail teams that visit local fairs and markets. The kiosks offer a valuable in-person experience with a high conversion rate for the $8–$13 cards. The split between in-person and... View Details
- 01 Mar 2010
- News
Money Matters
are common in the United States, “no other company in India is working on this model, and it represents a huge channel innovation,” he explains. To hone iTrust’s credentials as a thought leader in financial advice, the firm quickly... View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
through Shopify and social channels with influencer gifting. Consider investing in a PR/marketing agency if you aren’t good at content curation and creation. Then, after you have a brand identity and foothold, you can also consider... View Details
- 01 Mar 2023
- News
Case Study: Power Nappy
thriving “pure DTC” brands due to rising customer-acquisition costs, the continued importance of retail, and the reality of Amazon Prime. Few customers purchase in a single channel long-term but rather purchase across View Details
- 01 Mar 2012
- News
Shop Talk, Different Avenues
disruptive business model: an online site that requires customers to register, featuring flash sales of discounted luxury goods for men and women in categories including designer clothing, accessories, home goods, food and wine, and... View Details
- 01 Sep 2018
- News
Case Study: A Good Fit
billion in disability benefits a year, Eldridge says. Gain Life’s existing wellness market has good prospects, although it’s highly competitive, “almost to the point of commoditization,” he adds, and the sales cycles can last up to a... View Details
Keywords: Jen McFarland Flint
- 03 Aug 2022
- News
Hungry for Change
figure out other ways to get it to them.” Today, Sun & Swell’s sales come principally through website and wholesale channels that can accommodate the products’ shorter shelf life, including corporate offices... View Details
Keywords: April White
- 01 Mar 2017
- News
Case Study: Moment in the Sun
173, 2007) Go big or go home. Instead of competing against the “heavies” in a “land grab,” Ario should position itself as a target for acquisition or as a partner. The heavies and the IPO market value innovative tech and business models much more highly than a View Details
Keywords: Dan Morrell
- 01 Dec 1996
- News
An Entrepreneurial Journey
broadcaster in the country. In 1972, L. Lowry Mays (MBA '62) bought a Texas radio station for $175,000; today his Clear Channel Communications owns 18 TV stations and 140 radio stations across the country. HBS alumni would make their... View Details
- 01 Jun 2005
- News
Profiles from the Class of 2005
combination offered by Ford Motor Company’s management training program. While he excelled at leading teams to solve engineering-based manufacturing problems, it was a stint in sales and marketing that changed his life. “I was on the job... View Details
- 01 Mar 2008
- News
Innovation, Inc.
remarks. “But if you mention a folding bicycle, most people conjure up an image of a small-wheeled, oddly shaped vehicle that they wouldn’t categorize as a ‘real’ bicycle. The challenge is to change the beliefs and behaviors of both consumers and the distribution View Details
- 01 Sep 2010
- News
Fair Trade
from the book follow. An Affront to Public Morality The beauty business began modestly with the sale of products widely deemed an affront to public morality. Today, consumers around the world spend $330 billion a year on fragrances,... View Details
- 20 Dec 2022
- News
Singing to the Corn
football team his first year at Dartmouth, before moving over to rugby, a sport he played with bone-breaking gusto throughout college and into HBS. That intensity has been channeled by mentors throughout Keen's life. One such person is... View Details
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
channels have been steadily increasing, and a much larger fraction of sales at brick-and-mortar channels is affected by online channels. Shopper behavior and expectations have... View Details
- 01 Dec 2009
- News
Alumni Books
times. Rigby ex-plains how to craft an action plan tailored to the specific situation, providing tools for cutting costs intelligently, sustaining margins and the brand, boosting revenue by refocusing the sales force on the right... View Details
- 01 Sep 2003
- News
These Are the Good Old Days
number of available channels grew rapidly. CNN made world news available nearly instantaneously and delivered it 24/7. And what once was seen and heard only on television is now “rebroadcast” via the Internet. “Obviously, things have... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
demarcation. Now the workers are on the floor, delivering orders or helping customers with the new kiosks; Karavites has updated his employee training to include a focus on customer interaction. Average customer count is up at this location, he says, outpacing his... View Details
- 01 Sep 2014
- News
All For One
course before leaving for California in the morning, she arrives carrying a pile of books and papers. She’s considered one of the School’s preeminent management “gurus,” a title that has inevitably attached itself to her ability to View Details
- 01 Jun 2010
- News
M.I.A. Boards
incompetence, and negligence by a corporate board. The board at Merrill Lynch was so disconnected from the company that when shareholders met in December 2008 to approve the company’s sale to Bank of America — after five straight... View Details