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  • All HBS Web  (5,271)
    • People  (17)
    • News  (1,096)
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  • January 2021
  • Technical Note

Business Model Ideation

By: Stig Leschly and Benjamin Henkes
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Leschly, Stig, and Benjamin Henkes. "Business Model Ideation." Harvard Business School Technical Note 821-071, January 2021.
  • April 2010
  • Course Overview Note

Competing through Business Models

By: Ramon Casadesus-Masanell
This note was prepared to aid instructors in the EC course “Competing through Business Models” (CTBM). Describes the course objectives; the conceptual framework used in the course; some central principles that emerge from this framework; and the modular structure of... View Details
Keywords: Curriculum and Courses; Business Model
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Casadesus-Masanell, Ramon. "Competing through Business Models." Harvard Business School Course Overview Note 710-470, April 2010.​
  • January 2008 (Revised August 2009)
  • Module Note

Competing through Business Models (B): Competitive Strategy vs. Business Models

By: Ramon Casadesus-Masanell and Joan E. Ricart
Keywords: Business Model; Business Strategy; Competitive Strategy
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Casadesus-Masanell, Ramon, and Joan E. Ricart. "Competing through Business Models (B): Competitive Strategy vs. Business Models." Harvard Business School Module Note 708-475, January 2008. (Revised August 2009.)
  • June 2001
  • Background Note

Dot com Business Models

By: Richard L. Nolan
Describes dot com business models. Intended to be used as a handout with a case about dot com companies following case discussion. View Details
Keywords: Business Model; Business or Company Management; Web Sites; Web Services Industry
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Nolan, Richard L. "Dot com Business Models." Harvard Business School Background Note 301-152, June 2001.
  • December 2008
  • Article

Reinventing Your Business Model

By: Mark W. Johnson, Clayton M. Christensen and Henning Kagermann
Keywords: Business Ventures
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Johnson, Mark W., Clayton M. Christensen, and Henning Kagermann. "Reinventing Your Business Model." Harvard Business Review 86, no. 12 (December 2008).
  • January – February 2012
  • Article

When One Business Model Isn't Enough

By: Ramon Casadesus-Masanell and Jorge Tarzijan
Trying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarziján, of the Pontificia Universidad Católica de Chile, explore how... View Details
Keywords: Integration; Failure; Business Model; Service Operations; Asset Management; Value; Complexity; Competency and Skills; Business Strategy; Management Analysis, Tools, and Techniques; Risk and Uncertainty; Customer Relationship Management; Air Transportation Industry
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Casadesus-Masanell, Ramon, and Jorge Tarzijan. "When One Business Model Isn't Enough." Harvard Business Review 90, nos. 1-2 (January–February 2012).
  • 2012
  • Chapter

Competing through Business Models

By: Ramon Casadesus-Masanell and Joan E. Ricart
Keywords: Business Model; Competitive Advantage
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Casadesus-Masanell, Ramon, and Joan E. Ricart. "Competing through Business Models." Chap. 22 in Handbook of Research on Competitive Strategy, edited by Giovanni B. Dagnino, 460–491. Edward Elgar Publishing, 2012.
  • November 2015
  • Teaching Note

GenapSys: Business Models for the Genome

By: Joseph B. Fuller and Matthew G. Preble
Teaching note to support "GenapSys: Business Models for the Genome." View Details
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Fuller, Joseph B., and Matthew G. Preble. "GenapSys: Business Models for the Genome." Harvard Business School Teaching Note 816-035, November 2015.
  • July–August 2011
  • Article

Putting Business Models Under the Microscope

By: K. Merchant, Tatiana Sandino and D. Huelsbeck
The article provides advice for financial managers on evaluating business models for corporate performance measurement. Emphasis is given to a study sponsored by the Chartered Institute of Management Accountants (CIMA) that examined the business model of a medical... View Details
Keywords: Business Model; Financial Management; Performance Evaluation
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Merchant, K., Tatiana Sandino, and D. Huelsbeck. "Putting Business Models Under the Microscope." Financial Management (CIMA) (July–August 2011), 54–55.
  • January – February 2011
  • Article

How to Design a Winning Business Model

By: Ramon Casadesus-Masanell and Joan E. Ricart
Most executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common mistake is enterprises' unwavering focus on creating innovative models and evaluating their efficacy in standalone... View Details
Keywords: Business Model; Design; Strength and Weakness; Competitive Strategy; Competitive Advantage
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Casadesus-Masanell, Ramon, and Joan E. Ricart. "How to Design a Winning Business Model." Harvard Business Review 89, nos. 1-2 (January–February 2011): 100–107.
  • 22 Jul 2010
  • Working Paper Summaries

Business Model Innovation and Competitive Imitation

Keywords: by Ramon Casadesus-Masanell & Feng Zhu
  • May 2008
  • Teaching Note

Crafting Business Models (TN)

By: Lynda M. Applegate
Teaching Note for 808705 View Details
Keywords: Business Model
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Applegate, Lynda M. "Crafting Business Models (TN)." Harvard Business School Teaching Note 808-160, May 2008.
  • August 2015 (Revised May 2021)
  • Exercise

Business Models Problem Set

By: Ramana Nanda, William A. Sahlman, Robert White and Hunter Ashmore
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Nanda, Ramana, William A. Sahlman, Robert White, and Hunter Ashmore. "Business Models Problem Set." Harvard Business School Exercise 816-016, August 2015. (Revised May 2021.)
  • September 2009 (Revised March 2010)
  • Module Note

Competing Through Business Models (D)

By: Ramon Casadesus-Masanell and Taylor Philip Larson
This note was prepared to aid students in the EC course "Competing through Business Models." View Details
Keywords: Business Model; Competitive Strategy
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Casadesus-Masanell, Ramon, and Taylor Philip Larson. "Competing Through Business Models (D)." Harvard Business School Module Note 710-410, September 2009. (Revised March 2010.)
  • Teaching Interest

MBA Elective Curriculum-- Competing Through Business Models

By: Ramon Casadesus-Masanell

The  words  “business  model”  are  inescapable  in  our  daily  fare of  business  news.  These  two ubiquitous words seemed to effortlessly rise up to prominence during the dot-com boom of the late 1990s. When businesspeople, journalists, academics, and other... View Details

Keywords: Business Model; Strategy; Competitive Strategy
  • 02 Oct 2019
  • Working Paper Summaries

The Value Potential of New Business Models

Keywords: by David J. Collis
  • August 2007 (Revised February 2008)
  • Case

Gome Electronics: Evolving the Business Model

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Gao Wang, Fei Li, Tracy Manty and Waishun Lo
After 20 years of expansion, Gome Electronics has become China's largest consumer electronics retailer. It has opened stores in almost every province in China, acquired some of its competitors, and went public in Hong Kong. However, it has begun to experience a... View Details
Keywords: Business Model; Distribution Channels; Growth and Development Strategy; Information Technology; Industry Growth; Marketing Strategy; Business Growth and Maturation; Product; Electronics Industry; Retail Industry; China
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Abrami, Regina M., William C. Kirby, F. Warren McFarlan, Gao Wang, Fei Li, Tracy Manty, and Waishun Lo. "Gome Electronics: Evolving the Business Model." Harvard Business School Case 308-026, August 2007. (Revised February 2008.)
  • Aug 2010
  • Keynote Speech

Emerging Business Models in Media

By: Anita Elberse
Keywords: Media; Business Model; Media and Broadcasting Industry
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Elberse, Anita. "Emerging Business Models in Media." Time Warner, New York City, NY, August 2010.
  • June 2020
  • Article

Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model

By: Rory McDonald and Kathleen Eisenhardt
Prior research advances several explanations for entrepreneurial success in nascent markets but leaves a key imperative unexplored: the business model. By studying five ventures in the same nascent market, we develop a novel theoretical framework for understanding how... View Details
Keywords: Search; Legitimacy; Organizational Innovation; Organizational Learning; Mechanisms And Processes; Institutional Entrepreneurship; Qualitative Methods; Business Model Design; Business Model; Business Startups; Entrepreneurship; Emerging Markets; Adaptation; Competition; Strategy
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McDonald, Rory, and Kathleen Eisenhardt. "Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model." Administrative Science Quarterly 65, no. 2 (June 2020): 483–523.
  • 2005
  • Chapter

Indigenous versus Foreign Business Models

By: Yasheng Huang and Tarun Khanna
Keywords: Business Model
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Huang, Yasheng, and Tarun Khanna. "Indigenous versus Foreign Business Models." Chap. 9 in Asia's Giants: Comparing China and India, edited by Edward Friedman and Bruce Gilley. Palgrave Macmillan, 2005.
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