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      • Faculty Publications  (26)

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      • March 2008 (Revised September 2008)
      • Case

      FREEJ

      By: Joseph B. Lassiter III and Firas Alkhatib
      Mohammed Harib placed his phone on the desk in front of him. As he sat back in his chair and looked out the window, he began to take stock of how his life had taken such a dramatic path over the last few years. Life was good for the founder and CEO of Lammtara... View Details
      Keywords: Animation Entertainment; Entrepreneurship; Emerging Markets; Opportunities; Entertainment and Recreation Industry; Arabian Peninsula; United Arab Emirates
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      Lassiter, Joseph B., III, and Firas Alkhatib. "FREEJ." Harvard Business School Case 808-121, March 2008. (Revised September 2008.)
      • August 2007
      • Case

      Satelite Distribuidora de Petroleo

      By: Lynda M. Applegate and Andrea M.A.F. Minardi
      Marcelo Alecrim, the owner of SAT, a gas distribution company in Brazil, envisioned many growth opportunities but lacked financial resources to pursue them. He was approaching an American private equity fund to raise money. Describes Alecrim's challenge in creating SAT... View Details
      Keywords: Business Model; Entrepreneurship; Private Equity; Growth and Development Strategy; Emerging Markets; Utilities Industry; Brazil
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      Applegate, Lynda M., and Andrea M.A.F. Minardi. "Satelite Distribuidora de Petroleo." Harvard Business School Case 808-062, August 2007.
      • November 2005 (Revised July 2007)
      • Case

      Pine Ridge Winery, LLC (A)

      By: Joseph B. Lassiter III and Lauren Barley
      George Scheppler, president and CEO of Pine Ridge Winery, LLC, (the "Company") sat in his office overlooking the steep hillside vineyards of the Pine Ridge Winery in Napa Valley. It was June 2005, and he was preparing for the upcoming board of managers meeting where he... View Details
      Keywords: Governing and Advisory Boards; Brands and Branding; Product Positioning; Corporate Strategy; Napa Valley
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      Lassiter, Joseph B., III, and Lauren Barley. "Pine Ridge Winery, LLC (A)." Harvard Business School Case 806-060, November 2005. (Revised July 2007.)
      • June 2005 (Revised May 2006)
      • Case

      Alex Montana at ESH Manufacturing Co.

      By: Thomas J. DeLong and Michael Kernish
      Alex Montana sat at his desk pondering the career decision before him. Alex was director of the North American division of ESH Manufacturing, a $4.6 billion, Cleveland-based company with operations on three continents. ESH's CEO had just offered Montana a promotion to... View Details
      Keywords: Decision Making; Decision Choices and Conditions; Personal Development and Career; Work-Life Balance; Manufacturing Industry; Cleveland
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      DeLong, Thomas J., and Michael Kernish. "Alex Montana at ESH Manufacturing Co." Harvard Business School Case 405-106, June 2005. (Revised May 2006.)
      • January 2004 (Revised August 2005)
      • Case

      Kikkoman Corporation: Consumer Focused Innovation

      By: Rohit Deshpande and Hal Hogan
      In May 2003, the president and CEO of Kikkoman Corp. sat in his Tokyo office weighing various options for strengthening the company's long-term growth. Kikkoman was the world's largest producer of soy sauce, largely due to its pioneering role since the 1950s as the... View Details
      Keywords: Customer Relationship Management; Innovation Strategy; Marketing Strategy; Product Positioning; Adaptation; Competitive Strategy; Japan
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      Deshpande, Rohit, and Hal Hogan. "Kikkoman Corporation: Consumer Focused Innovation." Harvard Business School Case 504-067, January 2004. (Revised August 2005.)
      • June 2003
      • Case

      Peabody Simpson at the Crossroads

      By: Rajiv Lal, Nitin Nohria and Leslie Freeman
      Three managing directors at Peabody Simpson had just returned from a firm-wide recruiting event at Columbia University, which they had covered together, as all were alumni. They were commiserating about having to submit revised forecasts to their division heads by the... View Details
      Keywords: Forecasting and Prediction; Capital Budgeting; Recruitment; Reports; Organizational Design
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      Lal, Rajiv, Nitin Nohria, and Leslie Freeman. "Peabody Simpson at the Crossroads." Harvard Business School Case 503-112, June 2003.
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