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Robert S. Kaplan, David P. NortonRemove Robert S. Kaplan, David P. Norton →

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  • August 2007 (Revised June 2010)
  • Case

JetBlue Airways: Valentine's Day 2007 (A)

By: Robert S. Huckman, Gary P. Pisano and Virginia Fuller
Describes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February... View Details
Keywords: Customer Relationship Management; Crisis Management; Growth Management; Management Teams; Service Delivery; Air Transportation Industry; Eastern United States
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  • 2006
  • Book

Alignment: Using the Balanced Scorecard to Create Corporate Synergies

By: R. S. Kaplan and David P. Norton
Keywords: Balanced Scorecard; Alignment
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  • March 2006
  • Article

How to Implement a New Strategy Without Disrupting Your Organization

By: Robert S. Kaplan and David P. Norton
Keywords: Organizations; Policy
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  • Article

The Office of Strategy Management

By: R. S. Kaplan and David P. Norton
Keywords: Strategy; Management
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  • October 2005
  • Article

The Office of Strategy Management

By: Robert S. Kaplan and David P. Norton
Keywords: Strategy; Management
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  • 2005
  • Working Paper

Creating the Office of Strategy Management

By: Robert S. Kaplan and David P. Norton
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  • October–November 2004
  • Article

The Strategy Map: Guide to Aligning Intangible Assets

By: Robert S. Kaplan and David P. Norton
Keywords: Strategy; Assets; Cooperation
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  • Article

How Strategy Maps Frame an Organization's Objectives

By: Robert S. Kaplan and David P. Norton
Keywords: Strategy; Organizations; Goals and Objectives
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  • Article

Strategy Maps

By: Robert S. Kaplan and David P. Norton
Keywords: Strategy
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  • February 2004
  • Article

Measuring the Strategic Readiness of Intangible Assets

By: Robert S. Kaplan and David P. Norton
Keywords: Measurement and Metrics; Strategy; Assets
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  • 2004
  • Book

Operations, Strategy, and Technology: Pursuing the Competitive Edge

By: Robert H. Hayes, Gary P. Pisano, David M. Upton and S. C. Wheelwright
Keywords: Operations; Strategy; Competitive Advantage
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  • 2004
  • Book

Strategy Maps: Converting Intangible Assets into Tangible Outcomes

By: Robert S. Kaplan and David P. Norton
Keywords: Strategy; Assets; Outcome or Result
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  • 2002
  • Chapter

Use the Balanced Scorecard to Partner with Strategic Constituents: Employees, Customers, Suppliers, and Communities

By: Robert S. Kaplan and David P. Norton
Keywords: Balanced Scorecard; Employee Relationship Management; Customer Relationship Management; Business and Community Relations; Business and Stakeholder Relations
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  • Article

Leading Change with the Balanced Scorecard

By: Robert S. Kaplan and David P. Norton
Keywords: Leadership; Change; Balanced Scorecard
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  • Article

Transforming the Balanced Scorecard from Performance Measurement to Strategic Management: Part II

By: Robert S. Kaplan and David P. Norton
Keywords: Balanced Scorecard; Transformation; Performance; Measurement and Metrics; Strategy; Management
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  • May–June 2001
  • Article

Building a Strategy-Focused Organization

By: Robert S. Kaplan and David P. Norton
Keywords: Strategy; Organizations
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  • Article

Transforming the Balanced Scorecard from Performance Measurement to Strategic Management: Part I

By: Robert S. Kaplan and David P. Norton
Keywords: Balanced Scorecard; Transformation; Performance; Measurement and Metrics; Strategy; Management
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  • Article

On Balance: A CFO Interview

By: Robert S. Kaplan and David P. Norton
Keywords: Management; Balance and Stability
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  • 2000
  • Book

The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment

By: Robert S. Kaplan and D. P. Norton
Keywords: Balanced Scorecard
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  • September – October 2000
  • Article

Having Trouble with Your Strategy? Then Map It

By: Robert S. Kaplan and David P. Norton
Keywords: Strategy
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