Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (46) Arrow Down
Filter Results: (46) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (448)
    • Faculty Publications  (46)

    Show Results For

    • All HBS Web  (448)
      • Faculty Publications  (46)

      Risk PreferenceRemove Risk Preference →

      ← Page 2 of 46 Results →

      Are you looking for?

      →Search All HBS Web
      • April 2017 (Revised August 2020)
      • Case

      The U-Turns of National Truck Stops

      By: Nori Gerardo Lietz and Alexander W. Schultz
      Raj Makam had spent months trying to restructure a 2006 investment he had made in National Truck Stops, Inc. (NTS) as a senior member of Oaktree Capital Management’s (Oaktree) Mezzanine finance business within their Corporate Debt platform. It was the first time they... View Details
      Keywords: Mezzanine Financing; Corporate Debt; Bankruptcy; Real Assets; Financing and Loans; Borrowing and Debt; Insolvency and Bankruptcy; Restructuring; Private Equity; Cost vs Benefits; Atlanta; New York (city, NY)
      Citation
      Educators
      Purchase
      Related
      Lietz, Nori Gerardo, and Alexander W. Schultz. "The U-Turns of National Truck Stops." Harvard Business School Case 217-062, April 2017. (Revised August 2020.)
      • March 2017
      • Article

      Artful Paltering: The Risks and Rewards of Using Truthful Statements to Mislead Others

      By: Todd Rogers, Richard Zeckhauser, F. Gino, Michael I. Norton and Maurice E. Schweitzer
      Paltering is the active use of truthful statements to convey a misleading impression. Across two pilot studies and six experiments, we identify paltering as a distinct form of deception. Paltering differs from lying by omission (the passive omission of relevant... View Details
      Keywords: Deception; Lying; Paltering; Risk; Ethics; Negotiation Tactics
      Citation
      Find at Harvard
      Read Now
      Related
      Rogers, Todd, Richard Zeckhauser, F. Gino, Michael I. Norton, and Maurice E. Schweitzer. "Artful Paltering: The Risks and Rewards of Using Truthful Statements to Mislead Others." Journal of Personality and Social Psychology 112, no. 3 (March 2017): 456–473.
      • Article

      Experience Theory, or How Desserts Are Like Losses

      By: Jolie M. Martin, Martin Reimann and Michael I. Norton
      While many experiments have explored risk preferences for money, few have systematically assessed risk preferences for everyday experiences. We propose a conceptual model and provide convergent evidence from seven experiments that, in contrast to a typical “zero”... View Details
      Keywords: Experiences; Monetary Gambles; Risk Preferences; Experience Theory; Risk and Uncertainty; Behavior; Decision Choices and Conditions
      Citation
      Find at Harvard
      Read Now
      Related
      Martin, Jolie M., Martin Reimann, and Michael I. Norton. "Experience Theory, or How Desserts Are Like Losses." Journal of Experimental Psychology: General 145, no. 11 (November 2016): 1460–1472.
      • January 28, 2016
      • Article

      Making Sense of the Many Kinds of Impact Investing

      By: Brian Trelstad
      The article discusses the factors to consider when seeking to practice impact investing, which include the kind of impact preferred by the investor, the intensity and immediacy of impact, and the impact risk profile. View Details
      Keywords: Ethical Investments; Investment Policy; Investment; Ethics
      Citation
      Register to Read
      Related
      Trelstad, Brian. "Making Sense of the Many Kinds of Impact Investing." Harvard Business Review (website) (January 28, 2016).
      • Article

      Guilt Enhances the Sense of Control and Drives Risky Judgments

      By: Maryam Kouchaki, Christopher Oveis and F. Gino
      The present studies investigate the hypothesis that guilt influences risk-taking by enhancing one's sense of control. Across multiple inductions of guilt, we demonstrate that experimentally induced guilt enhances optimism about risks for the self (Study 1), preferences... View Details
      Keywords: Risk and Uncertainty; Behavior; Emotions
      Citation
      Find at Harvard
      Purchase
      Related
      Kouchaki, Maryam, Christopher Oveis, and F. Gino. "Guilt Enhances the Sense of Control and Drives Risky Judgments." Journal of Experimental Psychology: General 143, no. 6 (December 2014): 2103–2110.
      • Article

      The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential

      By: Daniella Kupor, Zakary L. Tormala and Michael I. Norton
      Influence practitioners often highlight a target's achievements (e.g., "she is the city's top-rated chef"), but recent research reveals that highlighting a target's potential (e.g., "she could become the city's top-rated chef") can be more effective. We examine whether... View Details
      Keywords: Risk and Uncertainty; Forecasting and Prediction; Performance Evaluation
      Citation
      Find at Harvard
      Read Now
      Related
      Kupor, Daniella, Zakary L. Tormala, and Michael I. Norton. "The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential." Journal of Experimental Social Psychology 55 (November 2014): 210–216.
      • August 2014
      • Article

      What Makes Annuitization More Appealing?

      By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Stephen P. Zeldes
      We conduct and analyze two large surveys of hypothetical annuitization choices. We find that allowing individuals to annuitize a fraction of their wealth increases annuitization relative to a situation where annuitization is an "all or nothing" decision. Very few... View Details
      Keywords: Annuity; Pension; Retirement Income; Framing; Annuities; Retirement
      Citation
      Find at Harvard
      Read Now
      Related
      Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Stephen P. Zeldes. "What Makes Annuitization More Appealing?" Special Issue on NBER Pensions. Journal of Public Economics 116 (August 2014): 2–16.
      • 2014
      • Article

      Morality Rebooted: Exploring Simple Fixes to Our Moral Bugs

      By: Ting Zhang, Francesca Gino and Max Bazerman
      Ethics research developed partly in response to calls from organizations to understand and solve unethical behavior. Departing from prior work that focused mainly on examining the antecedents and consequences of dishonesty, we examine two approaches to mitigating... View Details
      Keywords: Corruption; Dishonesty; Unethical Behavior; Interventions; Structure; Values; Behavior; Ethics; Moral Sensibility
      Citation
      Find at Harvard
      Read Now
      Related
      Zhang, Ting, Francesca Gino, and Max Bazerman. "Morality Rebooted: Exploring Simple Fixes to Our Moral Bugs." Research in Organizational Behavior 34 (2014): 63–79.
      • February 2014
      • Article

      Gender Differences in Willingness to Guess

      By: Katherine Baldiga Coffman
      We present the results of an experiment that explores whether women are less willing than men to guess on multiple-choice tests. Our test consists of practice questions from SAT II subject tests; we vary whether a penalty is imposed for a wrong answer and the salience... View Details
      Keywords: Behavioral Decision Making; Microeconomic Behavior; Education Systems; Behavior; Decision Choices and Conditions; Gender; Economics
      Citation
      Find at Harvard
      Related
      Coffman, Katherine Baldiga. "Gender Differences in Willingness to Guess." Management Science 60, no. 2 (February 2014): 434–448.
      • March–April 2013
      • Article

      Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty

      By: Elie Ofek and Ozge Turut
      A firm may want to preannounce its plans to develop a new product in order to stimulate future demand. But given that such communications can affect rivals' incentives to develop the same new product, a firm may decide to preannounce untruthfully in order to deter... View Details
      Keywords: Risk and Uncertainty; Announcements; Competition; Product Launch; Product Development
      Citation
      Find at Harvard
      Related
      Ofek, Elie, and Ozge Turut. "Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty." Marketing Science 32, no. 2 (March–April 2013): 342–355.
      • February 2013 (Revised February 2014)
      • Case

      Phu My Hung

      By: John Macomber and Dawn H. Lau
      Privately held city development promoters decide whether to partner on next phase or go it alone in a 20-year, 4000-acre project. Set outside of Ho Chi Minh City, Vietnam, this decades-long project led by two Taiwanese families reshaped and built the economic... View Details
      Keywords: Urban Development; Infrastructure; Real Estate Industry; Viet Nam
      Citation
      Educators
      Purchase
      Related
      Macomber, John, and Dawn H. Lau. "Phu My Hung." Harvard Business School Case 213-098, February 2013. (Revised February 2014.)
      • October 2012
      • Case

      Hill Country Snack Foods Co.

      By: W. Carl Kester and Craig Stephenson
      Hill Country Snack Foods, located in Austin, Texas, manufactures, markets, and distributes snack foods and frozen treats. The CEO is passionate about maximizing shareholder value and believes in keeping tight control over costs and operating the business as efficiently... View Details
      Keywords: United States; Financial Strategy; Debt Management; Retail Trade; Risk Management; Food; Capital Structure; Corporate Finance; Retail Industry; Food and Beverage Industry; Texas
      Citation
      Educators
      Purchase
      Related
      Kester, W. Carl, and Craig Stephenson. "Hill Country Snack Foods Co." Harvard Business School Brief Case 913-517, October 2012.
      • October 2012
      • Article

      The Preference for Potential

      By: Zakary L. Tormala, Jayson Jia and Michael I. Norton
      When people seek to impress others, they often do so by highlighting individual achievements. Despite the intuitive appeal of this strategy, we demonstrate that people often prefer potential rather than achievement when evaluating others. Indeed, compared with... View Details
      Keywords: Preferences; Persuasion; Uncertainty; Risk and Uncertainty; Performance Expectations; Attitudes
      Citation
      Find at Harvard
      Read Now
      Related
      Tormala, Zakary L., Jayson Jia, and Michael I. Norton. "The Preference for Potential." Journal of Personality and Social Psychology 103, no. 4 (October 2012): 567–583.
      • September–October 2012
      • Article

      One-Switch Conditions for Multiattribute Utility Functions

      By: Ali E. Abbas and David E. Bell
      We introduce a variety of new independence conditions for multiattribute utility functions that permit preference dependencies among the attributes of a decision problem. The hierarchy of new conditions varies in the degree to which it specifies the functional form,... View Details
      Keywords: One-switch; Utility Independence; Risk Aversion; Multiattribute Utility; Decision Making
      Citation
      Find at Harvard
      Related
      Abbas, Ali E., and David E. Bell. "One-Switch Conditions for Multiattribute Utility Functions." Operations Research 60, no. 5 (September–October 2012): 1199–1212.
      • September 2012
      • Article

      The Relationship Between Economic Preferences and Psychological Personality Measures

      By: Anke Becker, Thomas Deckers, Thomas Dohmen, Armin Falk and Fabian Kosse
      Although both economists and psychologists seek to identify determinants of heterogeneity in behavior, they use different concepts to capture them. In this review, we first analyze the extent to which economic preferences and psychological concepts of personality, such... View Details
      Keywords: Risk Preference; Time Preference; Social Preferences; Locus Of Control; Big Five; Economics; Behavior; Personal Characteristics
      Citation
      Find at Harvard
      Register to Read
      Related
      Becker, Anke, Thomas Deckers, Thomas Dohmen, Armin Falk, and Fabian Kosse. "The Relationship Between Economic Preferences and Psychological Personality Measures." Annual Review of Economics 4 (September 2012): 453–478.
      • Fall 2012
      • Article

      Innovation Strategy and Entry Deterrence

      By: Ozge Turut and Elie Ofek
      We model an incumbent's decision to pursue radical or incremental innovation when facing a rival entrant. The radical innovation may yield lucrative financial returns but entails significant technological and market-related uncertainties. It is also particularly... View Details
      Keywords: Competition; Innovation Strategy; Risk and Uncertainty; Markets; Mathematical Methods
      Citation
      Find at Harvard
      Related
      Turut, Ozge, and Elie Ofek. "Innovation Strategy and Entry Deterrence." Journal of Economics & Management Strategy 12, no. 3 (Fall 2012).
      • 2011
      • Working Paper

      The Cost of Capital for Alternative Investments

      By: Jakub W. Jurek and Erik Stafford
      This paper studies the cost of capital for alternative investments. We document that the risk profile of the aggregate hedge fund universe can be accurately matched by a simple index put option writing strategy that offers monthly liquidity and complete transparency... View Details
      Keywords: Cost of Capital; Financial Liquidity; Investment; Investment Return; Mathematical Methods; Risk and Uncertainty
      Citation
      Read Now
      Related
      Jurek, Jakub W., and Erik Stafford. "The Cost of Capital for Alternative Investments." Harvard Business School Working Paper, No. 12-013, September 2011. (NBER Working Paper Series, No. 19643, November 2013.)
      • July 2011
      • Article

      Bringing Ethics into Focus: How Regulatory Focus and Risk Preferences Influence (Un)ethical Behavior

      By: F. Gino and Joshua D. Margolis
      Keywords: Ethics; Governing Rules, Regulations, and Reforms; Risk and Uncertainty
      Citation
      Find at Harvard
      Read Now
      Related
      Gino, F., and Joshua D. Margolis. "Bringing Ethics into Focus: How Regulatory Focus and Risk Preferences Influence (Un)ethical Behavior." Organizational Behavior and Human Decision Processes 115, no. 2 (July 2011): 145–156.
      • July 2008
      • Article

      Fairness in Extended Dictator-Game Experiments

      By: Felix Oberholzer-Gee and Reiner Eichenberger
      We test the robustness of behavior in dictator games by offering allocators the choice to play an unattractive lottery. With this lottery option, mean transfers from allocators to recipients substantially decline, partly because many allocators now keep the entire... View Details
      Keywords: Decision Choices and Conditions; Fairness; Game Theory; Risk and Uncertainty; Behavior
      Citation
      Find at Harvard
      Related
      Oberholzer-Gee, Felix, and Reiner Eichenberger. "Fairness in Extended Dictator-Game Experiments." Art. 16. B.E. Journal of Economic Analysis & Policy 8, no. 1 (July 2008).
      • 2008
      • Working Paper

      Variance-Seeking for Positive (and Variance-Aversion for Negative) Experiences: Risk-Seeking in the Domain of Gains?

      By: Jolie Mae Martin, Gregory M. Barron and Michael I. Norton
      In contrast to research which has conflated losses with negative experiences and gains with positive experiences, we argue that because reference points are set by memories of extremely good and bad experiences, most outcomes are seen as losses in positive domains and... View Details
      Keywords: Change; Experience and Expertise; Marketing; Research; Risk and Uncertainty; Loss; Perspective
      Citation
      Related
      Martin, Jolie Mae, Gregory M. Barron, and Michael I. Norton. "Variance-Seeking for Positive (and Variance-Aversion for Negative) Experiences: Risk-Seeking in the Domain of Gains?" Harvard Business School Working Paper, No. 08-070, February 2008.
      • ←
      • 1
      • 2
      • 3
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.