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    • All HBS Web  (224)
      • Faculty Publications  (36)

      Risk PerceptionRemove Risk Perception →

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      • August 2020
      • Article

      Financial Market Risk Perceptions and the Macroeconomy

      By: Carolin E. Pflueger, Emil Siriwardane and Adi Sunderam
      We propose a novel measure of risk perceptions: the price of volatile stocks (PVS), defined as the book-to-market ratio of low-volatility stocks minus the book-to-market ratio of high-volatility stocks. PVS is high when perceived risk directly measured from surveys and... View Details
      Keywords: Risk-centric Business Cycles; Cross-section Of Equities; Real Risk-free Rate; Real Investment; Financial Markets; Risk and Uncertainty; Perception; Investment
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      Pflueger, Carolin E., Emil Siriwardane, and Adi Sunderam. "Financial Market Risk Perceptions and the Macroeconomy." Quarterly Journal of Economics 135, no. 3 (August 2020).
      • July–September 2020
      • Article

      Innovation Contest: Effect of Perceived Support for Learning on Participation

      By: Olivia Jung, Andrea Blasco and Karim R. Lakhani
      Background: Frontline staff are well positioned to conceive improvement opportunities based on first-hand knowledge of what works and does not work. The innovation contest may be a relevant and useful vehicle to elicit staff ideas. However, the success of the... View Details
      Keywords: Contest; Innovation; Employee Engagement; Organizational Learning; Health Care; Health Care Delivery; Innovation and Invention; Organizations; Learning; Employees; Perception; Health Care and Treatment
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      Jung, Olivia, Andrea Blasco, and Karim R. Lakhani. "Innovation Contest: Effect of Perceived Support for Learning on Participation." Health Care Management Review 45, no. 3 (July–September 2020): 255–266.
      • 2020
      • Working Paper

      Older People Are Less Pessimistic About the Health Risks of COVID-19

      By: Pedro Bordalo, Katherine B. Coffman, Nicola Gennaioli and Andrei Shleifer
      A central question for understanding behaviour during the COVID-19 pandemic, at both the individual and collective levels, is how people perceive the health and economic risks they face. We conducted a survey of over 1,500 Americans from May 6–13, 2020, to understand... View Details
      Keywords: Health Pandemics; Risk and Uncertainty; Perception; Age
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      Bordalo, Pedro, Katherine B. Coffman, Nicola Gennaioli, and Andrei Shleifer. "Older People Are Less Pessimistic About the Health Risks of COVID-19." NBER Working Paper Series, No. 27494, July 2020.
      • February 2020
      • Article

      Being 'Good' or 'Good Enough': Prosocial Risk and the Structure of Moral Self-regard

      By: Julian Zlatev, Daniella M. Kupor, Kristin Laurin and Dale T. Miller
      The motivation to feel moral powerfully guides people’s prosocial behavior. We propose that people’s efforts to preserve their moral self-regard conform to a moral threshold model. This model predicts that people are primarily concerned with whether their... View Details
      Keywords: Prosocial Behavior; Moral Sensibility; Decision Making; Risk and Uncertainty; Behavior; Perception
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      Zlatev, Julian, Daniella M. Kupor, Kristin Laurin, and Dale T. Miller. "Being 'Good' or 'Good Enough': Prosocial Risk and the Structure of Moral Self-regard." Journal of Personality and Social Psychology 118, no. 2 (February 2020): 242–253.
      • December 2019
      • Case

      CME Group in 2019

      By: José B. Alvarez, Forest Reinhardt and Natalie Kindred
      Chicago-based CME Group is the world’s largest futures and options marketplace, with annual trading volume of over 4.8 billion contracts in 2018. This case is set in late 2019, as heightened perceptions of risk stemming from the U.S.-China trade war are driving record... View Details
      Keywords: Financial Markets; Risk Management; Futures and Commodity Futures; Trade; Price; Competition; Risk and Uncertainty; Competitive Strategy; United States; China; Brazil
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      Alvarez, José B., Forest Reinhardt, and Natalie Kindred. "CME Group in 2019." Harvard Business School Case 520-048, December 2019.
      • November 2019
      • Article

      Procedural Justice and the Risks of Consumer Voting

      By: Tami Kim, Leslie John, Todd Rogers and Michael I. Norton
      Firms are increasingly giving consumers the vote. Eight studies demonstrate that when firms empower consumers to vote, consumers infer a series of implicit promises—even in the absence of explicit promises. We identify three implicit promises to which consumers react... View Details
      Keywords: Consumer Empowerment; Procedural Justice; Promises; Customer Relationship Management; Voting; Perception; Fairness; Risk Management
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      Kim, Tami, Leslie John, Todd Rogers, and Michael I. Norton. "Procedural Justice and the Risks of Consumer Voting." Management Science 65, no. 11 (November 2019): 5234–5251.
      • August 2019 (Revised April 2021)
      • Case

      Zillow Offers: Winning Online Real Estate 2.0

      By: Luis Viceira, Marco Di Maggio and Allison Ciechanover
      Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details
      Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Media and Broadcasting Industry; United States
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      Viceira, Luis, Marco Di Maggio, and Allison Ciechanover. "Zillow Offers: Winning Online Real Estate 2.0." Harvard Business School Case 220-021, August 2019. (Revised April 2021.)
      • Article

      Business, Governments and Political Risk in South Asia and Latin America since 1970

      By: G. Jones and Rachael Comunale
      This article contributes to the literature on political risk in business and economic history by examining both new perspectives (risk encountered by companies domestically, rather than risk for foreign investors) and new settings (emerging markets economies in Latin... View Details
      Keywords: Political Risk; Emerging Market; Bribery; Business & Government Relations; Turbulence; Violence; Risk and Uncertainty; Emerging Markets; Crime and Corruption; Business and Government Relations; Business History; India; Latin America
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      Jones, G., and Rachael Comunale. "Business, Governments and Political Risk in South Asia and Latin America since 1970." Australian Economic History Review 58, no. 3 (November 2018): 233–264.
      • 2018
      • Working Paper

      Business, Governments and Political Risk in South Asia and Latin America since 1970

      By: Geoffrey Jones and Rachael Comunale
      This working paper provides a new perspective on how businesses have responded to political risk in South Asia and Latin America over the last half century. The existing business history literature on political risk is focused on the experiences of Western... View Details
      Keywords: Business and Government Relations; Risk Management; Government and Politics; Business History; South Asia; Latin America
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      Jones, Geoffrey, and Rachael Comunale. "Business, Governments and Political Risk in South Asia and Latin America since 1970." Harvard Business School Working Paper, No. 18-102, May 2018.
      • Article

      The Asymmetric Experience of Positive and Negative Economic Growth: Global Evidence Using Subjective Well-being Data

      By: Jan-Emmanuel De Neve, George Ward, Femke De Keulenaer, Bert Van Landeghem, Georgios Kavetsos and Michael I. Norton
      Are individuals more sensitive to losses than gains in terms of economic growth? We find that measures of subjective well-being are more than twice as sensitive to negative as compared to positive economic growth. We use Gallup World Poll data from over 150 countries,... View Details
      Keywords: Economic Growth; Business Cycles; Welfare; Perception; Global Range
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      De Neve, Jan-Emmanuel, George Ward, Femke De Keulenaer, Bert Van Landeghem, Georgios Kavetsos, and Michael I. Norton. "The Asymmetric Experience of Positive and Negative Economic Growth: Global Evidence Using Subjective Well-being Data." Review of Economics and Statistics 100, no. 2 (May 2018): 362–375.
      • Article

      The Impact of Personal Genomics on Risk Perceptions and Medical Decision-Making

      By: Joshua Lev Krieger, Fiona Murray, J. Scott Roberts and Robert C. Green
      Keywords: Medicine; Psychology; Economics; Policy
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      Krieger, Joshua Lev, Fiona Murray, J. Scott Roberts, and Robert C. Green. "The Impact of Personal Genomics on Risk Perceptions and Medical Decision-Making." Nature Biotechnology 34, no. 9 (September 2016): 912–918.
      • 2016
      • Working Paper

      What Factors Drive Director Perceptions of Their Board's Effectiveness?

      By: Boris Groysberg, Paul M. Healy and Richard Ellis Crum
      We use a survey of directors to collect data on their ratings of board effectiveness as well as board internal dynamics and key processes. Controlling for many of the governance metrics examined by prior research, we find that directors’ ratings of their boards’... View Details
      Keywords: Board Of Directors; Corporate Governance; Performance Effectiveness; Perception; Risk Management
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      Groysberg, Boris, Paul M. Healy, and Richard Ellis Crum. "What Factors Drive Director Perceptions of Their Board's Effectiveness?" Working Paper, February 2016.
      • 2014
      • Article

      Psychological Safety: The History, Renaissance, and Future of an Interpersonal Construct

      By: Amy C. Edmondson and Zhike Lei
      Psychological safety describes people's perceptions of the consequences of taking interpersonal risks in a particular context such as a workplace. First explored by pioneering organizational scholars in the 1960s, psychological safety experienced a renaissance starting... View Details
      Keywords: Risk and Uncertainty; Safety; Groups and Teams
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      Edmondson, Amy C., and Zhike Lei. "Psychological Safety: The History, Renaissance, and Future of an Interpersonal Construct." Annual Review of Organizational Psychology and Organizational Behavior 1 (2014): 23–43.
      • June 2005 (Revised June 2006)
      • Case

      Ducati Corse: The Making of a Grand Prix Motorcycle

      By: Francesca Gino and Gary P. Pisano
      Examines the product development strategy and processes of the Ducati motorcycle racing team during the 2003-2004 Grand Prix seasons. Invites discussion of appropriate design and development strategies to facilitate learning across product generations. Specifically,... View Details
      Keywords: Design; Business Strategy; Product Marketing; Knowledge Use and Leverage; Motorcycle Industry; Italy
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      Gino, Francesca, and Gary P. Pisano. "Ducati Corse: The Making of a Grand Prix Motorcycle." Harvard Business School Case 605-090, June 2005. (Revised June 2006.)
      • Forthcoming
      • Article

      Public Perception and Autonomous Vehicle Liability

      By: Julian De Freitas, Xilin Zhou, Margherita Atzei, Shoshana Boardman and Luigi Di Lillo
      The deployment of autonomous vehicles (AVs) and the accompanying societal and economic benefits will greatly depend on how much liability AV firms will have to carry for accidents involving these vehicles, which in turn impacts their insurability and associated... View Details
      Keywords: Moral Sensibility; Judgments; Legal Liability; Insurance; Perception
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      De Freitas, Julian, Xilin Zhou, Margherita Atzei, Shoshana Boardman, and Luigi Di Lillo. "Public Perception and Autonomous Vehicle Liability." Journal of Consumer Psychology (forthcoming). (Pre-published online January 12, 2025.)
      • Research Summary

      Risk Measurement

      By: David E. Bell
      David E. Bell has completed research on the measurement of financial risk. The concepts of risk and return are widely used, at least informally, in the appraisal of financial opportunities. Return is typically measured by the expected value of a project, risk by the... View Details
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