Publications

Educators

May – June 2006
Article

Choose the Right Measures, Drive the Right Strategy

By: Dennis Campbell

Metrics overload is a common problem that can have serious consequences: Specifically, it can make it difficult for employees to see what actions they should take to execute strategic objectives. Having too many metrics dilutes the focus and invariably means many are... View Details

Keywords: Measurement and Metrics; Strategy; Employees; Customer Satisfaction

2023
Article

Towards Bridging the Gaps between the Right to Explanation and the Right to Be Forgotten

By: Himabindu Lakkaraju, Satyapriya Krishna and Jiaqi Ma

The Right to Explanation and the Right to be Forgotten are two important principles outlined to regulate algorithmic decision making and data usage in real-world applications. While the right to explanation allows individuals to request an actionable explanation for an... View Details

Keywords: Analytics and Data Science; AI and Machine Learning; Decision Making; Governing Rules, Regulations, and Reforms

1997
Book

Defining Moments: When Managers Must Choose between Right and Right

By: Joseph L. Badaracco Jr.

Keywords: Decision Making

04 Jan 2012
What Do You Think?

Income Inequality: What’s the Right Amount?

Summing Up Are Education And Mobility The Keys To Reaching The Right Amount Of Inequality? Questions about the right amount of inequality provoked thoughtful comment this month about the nature of the... View Details

Keywords: by Jim Heskett

05 Sep 2019
Sharpening Your Skills

Making the Right Technical Hire

and hire the right people right away, and each time you add a new person to the team, there will likely be a J-curve impact on productivity. Therefore, when you prioritize hiring, factor in how long some... View Details

Keywords: by Julia Austin; Technology

20 Aug 2008
Op-Ed

The Time is Right for Creative Capitalism

resources—people, innovation, traction, money, and execution—business is the most powerful force for change on the global stage right now. No other set of institutions—not religious organizations, not the nation-state, not individual... View Details

Keywords: by Nancy Koehn

Article

Policy Implications of Weak Patent Rights

By: James J. Anton, Hillary Greene and Dennis Yao

Patents vary substantially in the degree of protection provided against unauthorized imitation. In this chapter we explore a range of work addressing the economic and policy implications of "weak" patents—patents that have a significant probability of being overturned... View Details

Keywords: Patents; Motivation and Incentives; Entrepreneurship; Competition; Policy; Innovation and Invention; Rights; Monopoly; Business Startups

May 2020 (Revised December 2022)
Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal

In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details

Educators

February 2008
Article

Attracting Skeptical Buyers: Negotiating for Intellectual Property Rights

By: James J. Anton and Dennis A. Yao

Expropriable disclosures of knowledge to prospective buyers may be necessary to facilitate the sale of intellectual property (IP). In principle, confidentiality agreements can protect disclosures by granting the seller rights to sue for unauthorized use. In practice,... View Details

Keywords: Corporate Disclosure; Intellectual Property; Knowledge Sharing; Lawsuits and Litigation; Rights; Agreements and Arrangements; Competition

September 10, 2014
Article

Getting Cross-Cultural Teamwork Right

By: Tsedal Neeley

People struggle with global teamwork, even though it’s essential to success in multinational firms. Despite their efforts to nimbly manage differences in time zones, cultures, and languages, cross-border collaborators often fail to reach shared understanding or common... View Details

Keywords: Groups and Teams; Globalized Firms and Management; Conflict Management

Register to Read

March 2014
Article

Choosing the Right Customer

By: Robert Simons

Companies that win in competitive markets identify a primary customer and dedicate maximum resources to meeting that customer's needs. This article will show you how to identify the best primary customer for your business by analyzing perspective, capabilities, and... View Details

Keywords: Strategy Execution; Customer Focus; Organization Design; Accountability; Management Control Systems; Customer Relationship Management; Organizational Design

October 2012
Article

Target the Right Market

By: Jill Avery and Thomas Steenburgh

SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its... View Details

Keywords: Marketing; Market Segmentation; Customer Defection; Customer Lifetime Value; Customer Relationship Management; CRM; Market Segmentation And Target Market Selection; Marketing Strategy; Product Marketing; Customer Focus and Relationships; Customer Value and Value Chain; Technology Industry; United States

Article

Foreign Investment and Human Rights

By: Debora Spar

22 Jun 2022
Book

Four Elements for Finding the Right Career Path

When people contemplate a career change, astute thinking alone won’t necessarily take them in the right direction. Instead, when career changes and other huge life-changing experiences are at stake, people should tap into their “full... View Details

Keywords: by Dina Gerdeman

2005
Chapter

Finding the Right Match

By: Christian H.M. Ketels

Blog Post

Getting Cross-Cultural Teamwork Right

By: Tsedal Neeley

17 Feb 2020
Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

learn by doing. These tests lean toward solution building, but the idea is that you’re doing tests without building anything, or building very little, to get clarity on the problem and the customer. Common forms of these tests include: Lo-fidelity concierge testing.... View Details

Keywords: by Julia Austin

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

the right mix between them—the ideal brew needed to achieve sales and market share goals. The trick is that each marketing effort affects consumer behavior in different ways, and also prompts different types of responses from competitors.... View Details

Keywords: by Dina Gerdeman

January 2022
Technical Note

Ethical Analysis: Well-Being and Rights

By: Nien-hê Hsieh and Christopher Diak

This note introduces students to two central concepts for ethical analysis: well-being and rights. It illustrates ways in which they figure in managerial decisions and challenges that arise, including how to frame trade-offs across individual well-being and... View Details

Keywords: Ethics; Analysis; Rights; Well-being; Management Practices and Processes; Decision Making

Educators