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  • June 2023
  • Exercise

Clash of Two Giants Simulation Exercise Instructions

By: Feng Zhu and Marco Iansiti
Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details
Keywords: Platform Strategies; Technology Platform; Customer Acquisition; Network Effects; Digital Platforms; Marketplace Matching; Strategy
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  • September 2020
  • Case

True North: Pioneering Analytics, Algorithms and Artificial Intelligence

By: Karim R. Lakhani, Kairavi Dey and Hannah Mayer
True North was a private equity fund that specialized in the growth and buyout of mid-market, India-centric companies. The leadership team initially believed that technology was not core to traditional businesses and steered clear of new age technology-oriented... View Details
Keywords: Artificial Intelligence; Information Technology; Management; Operations; Organizations; Leadership; Innovation and Invention; Business Model; AI and Machine Learning; Computer Industry; Technology Industry
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  • January 2020 (Revised July 2020)
  • Supplement

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel Fisher
In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams form related businesses... View Details
Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Business Strategy; Value Creation; Consolidation; Cash Flow; Growth Management; Business Startups; Entrepreneurship; Disruptive Innovation; Mobile Technology; Motion Pictures and Video Industry; Entertainment and Recreation Industry; Advertising Industry; Information Industry; United States
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  • July 2021
  • Article

Consumers—Especially Women—Avoid Buying from Firms with Higher Gender Pay Gaps

By: Tobias Schlager, Bhavya Mohan, Katherine DeCelles and Michael I. Norton
We document a unique driver of consumer behavior: the public disclosure of a firm’s gender pay gap. Four experiments provide causal evidence that when firms are revealed to have gender pay gaps, consumers are less willing to pay for their goods, a reaction driven by... View Details
Keywords: Pay Gap; Perceived Wage Fairness; Purchase Intention; Gender; Wages; Fairness; Perception; Consumer Behavior
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  • 2022
  • Article

Dynamic Pricing Algorithms, Consumer Harm, and Regulatory Response

By: Alexander MacKay and Samuel N. Weinstein
Pricing algorithms are rapidly transforming markets, from ride-sharing apps, to air travel, to online retail. Regulators and scholars have watched this development with a wary eye. Their focus so far has been on the potential for pricing algorithms to facilitate... View Details
Keywords: Competition Policy; Regulation; Algorithmic Pricing; Dynamic Pricing; Economics; Law And Economics; Law And Regulation; Consumer Protection; Antitrust Law; Industrial Organization; Antitrust Issues And Policies; Technological Change: Choices And Consequences; Competition; Policy; Price; Governing Rules, Regulations, and Reforms; Microeconomics; Duopoly and Oligopoly; Law
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  • 27 Sep 2017
  • HBS Seminar

Judith Chevalier, Yale School of Management

  • 2016
  • Working Paper

Operations in the On-Demand Economy: Staffing Services with Self-Scheduling Capacity

By: Itai Gurvich, Martin Lariviere and Antonio Moreno
Motivated by recent innovations in service delivery such as ride-sharing services and work-from-home call centers, we study capacity management when workers self-schedule. Our service provider chooses capacity to maximize its profit (revenue from served customers minus... View Details
Keywords: Strategic Servers; On-demand Economy; Independent Capacity; Distributed Systems; Uber; Service Operations; Performance Capacity
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  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

Teixeira. “If you don’t have customers, there is nothing to scale.” Ride-sharing app Uber pursued a similar strategy. Rather than starting out with Uber Pool or Uber X, in which drivers use their own cars, the company started with black... View Details
Keywords: by Michael Blanding; Retail; Service; Transportation
  • 10 Jan 2024
  • Research & Ideas

Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?

payment. But what about after taking a ride-share ride? Or after getting a haircut? Many of those establishments prompt tipping either through their online app or on a tablet at checkout. Have you been surprised by the prompt? You’re not... View Details
Keywords: by Anna Lamb, Harvard Gazette
  • 07 Jul 2021
  • Book

Good News for Disgraced Companies: You Can Regain Trust

were accused of sexual harassment and other abusive treatment of employees. Plus the ride-sharing service was “flat-out wrong” to try and poach drivers from its competitor, Lyft, in 2014, Sucher says. The company has made some good-will... View Details
Keywords: by Lane Lambert
  • 15 Oct 2019
  • News

Innovative Thinking Fuels Nascent Startup Scene

by Assistant Professors Katherine Coffman and Christine Exley and MENARC Assistant Director Alpana Thapar), has also helped develop a robust portfolio of case studies on a variety of MENA ventures used in the MBA Program. Included among them is Careem, a View Details
  • 20 Sep 2021
  • Research & Ideas

How Much Is Freedom Worth? For Gig Workers, a Lot.

with a $200 million campaign. And they won. In November 2020, 58 percent of voters approved the Prop 22 exemption for ride-share and other gig drivers, with a minimum-earning guarantee. Based on that guarantee, the researchers determined... View Details
Keywords: by Lane Lambert; Technology
  • 18 Oct 2021
  • Blog Post

How Much is Freedom Worth? For Gig Workers, a Lot.

with a $200 million campaign. And they won. In November 2020, 58 percent of voters approved the Prop 22 exemption for ride-share and other gig drivers, with a minimum-earning guarantee. Based on that guarantee, the researchers determined... View Details
Keywords: Consumer Products
  • 29 Jun 2017
  • Research & Ideas

Why Uber Is Worth Saving and How To Do It

Credit: Nicolas McComber Uber’s roller coaster ride from ride-sharing pioneer to shunned bad boy should be a lesson to other disruptive startups: Fighting hard is good, while fighting unfairly loses you respect, customers, and perhaps... View Details
Keywords: by Dina Gerdeman; Transportation
  • 05 Apr 2016
  • First Look

April 5, 2016

without owning a car, via car-sharing services like Zipcar or new ride-sharing services. Uber, a five-year-old startup, enabled users to order private rides via a smartphone app. In mid-2015, the company had achieved pre-IPO market... View Details
Keywords: Sean Silverthlorne
  • 13 Jan 2021
  • News

Silicon Valley’s “Detroit Moment”

around the world are generating different models that work in different ecosystems, but that can teach us, readily in the Valley as well, how to build and scale and succeed for different styles of innovation. Morrell: Alex offers the example of Go-Jek, the Indonesian... View Details
  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

2017 Harvard Business Review The Real Reason Uber Is Giving Up in China By: Kirby, William C. Abstract—The article examines the role of the Chinese government in transport firm Uber's decision to sell its China operation to a rival Chinese View Details
Keywords: Carmen Nobel
  • 24 Feb 2014
  • Research & Ideas

Uncovering Racial Discrimination in the ‘Sharing Economy’

important to be left to engineers, and too important to be left to graphic designers," Edelman says. As they continue this line of research, Edelman and Luca are studying some of the online ride-sharing services of the sharing economy.... View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Advertising
  • 23 Apr 2019
  • First Look

New Research and Ideas, April 23, 2019

time? Purchase this case:https://hbsp.harvard.edu/product/219065-PDF-ENG Harvard Business School Case 619-003 Innovation at Uber: The Launch of Express POOL Set in March 2018, the case follows ride-sharing company Uber as it develops and... View Details
Keywords: Dina Gerdeman
  • 02 Feb 2015
  • Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

consumers to find cheaper products online—even as they stand in the store. The service decouples the value-creating portion of the process—testing and trying—with the non-value portion—buying. The automobile industry has been challenged as well, by View Details
Keywords: by Michael Blanding