Reviews - Publications - Faculty & Research

21 Mar 2016
HBS Case

Can Customer Reviews Be 'Managed?'

Research says 85 percent of people will make a purchase after reading online reviews about a product or service. This has had huge implications for the hotel industry and helps explain why TripAdvisor, a massive repository of... View Details

Keywords: by Brian Kenny; Advertising; Travel

22 Nov 2022
News

Harvard Business Review Commemorates 100th Anniversary

13 Jan 2012
News

Crowdsourcing Management Reviews for Better Management

25 Oct 2020
News

How Consumers Really Use Online Reviews

2009
Article

Empirical Capital Structure: A Review

By: Christopher Parsons and Sheridan Titman

This survey provides a synthesis of the empirical capital structure literature. Our synthesis is divided into three parts. The first part examines the evidence that relates to the cross-sectional determinants of capital structure. This literature identifies and... View Details

Keywords: Capital Structure; Corporate Finance

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Person Page

Reviews for Beauty Imagined

By: Geoffrey G. Jones

“This illuminating account of the history of the beauty business, as well as its current challenges in the face of globalization, offers unique insights on the drivers of success and failure in an industry in which branding and marketing are at the heart of... View Details

01 Dec 2017
News

Year in Review 2017

Keywords: April White; illustrations by Jonathan Carlson

October 1995 (Revised July 1996)
Case

Aspen Technology, Inc.: Currency Hedging Review

By: Peter Tufano

The chief financial officer of a rapidly growing U.S.-based software firm that sells its process-control software to industrial users around the globe must review the goals, strategies, and policies of the firm's currency hedging program. This review is prompted by... View Details

Keywords: Currency Exchange Rate; Applications and Software; Investment; Business Startups; Business Strategy; Information Technology Industry; United Kingdom; United States

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11 Apr 2023
News

Harvard Business Review Announces 2022 HBR Prize Winner

August 1994
Article

FASB Activities: Midsummer Review

By: David F. Hawkins

Keywords: Governance

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01 Dec 2014
News

The art of the amateur online review

April 2012 (Revised March 2013)
Case

Social Strategy at Harvard Business Review

By: Mikolaj Jan Piskorski and David Chen

The Harvard Business Review (HBR) Group was an early adopter of social media, boasting a robust presence on Twitter, Facebook, and LinkedIn. Now the company is seeking to evolve the Group's efforts from social media to social strategy—and start moving both revenue... View Details

Keywords: Competitive Advantage; Social and Collaborative Networks; Web; Publishing Industry; United States

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Web

HBS - The year in Review

2023 Annual Report From The Dean Key Metrics Financials PDF Downloads The Year in Review Notable progress was made during FY23 in advancing the School’s priorities. Accelerating research on how digital and data are transforming management... View Details

24 Oct 2011
Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

In recent years, consumer review sites including Yelp, Citysearch, and TripAdvisor have become the first stop for recommendations on everything from dinner to dentists. Along the way, they've earned a loyal following from fans, but also... View Details

Keywords: by Michael Blanding; Food & Beverage