Responding To Entry - Publications - Faculty & Research

January 2019 (Revised January 2021)
Case

KITEA (A): Democratizing Furniture in Morocco

By: Ramon Casadesus-Masanell and Gamze Yucaoglu

The case opens in 2013 as Amine Benkirane, founder and CEO of the leading Moroccan furniture company KITEA, contemplates the loss his company has incurred for the first time in its 20-year history. The case then describes KITEA’s origins and provides a detailed... View Details

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11 Oct 2007
Working Paper Summaries

How Firms Respond to Being Rated

Keywords: by Aaron K. Chatterji & Michael W. Toffel

01 Mar 2009
News

Faculty Responds to Financial Crisis

Global Failures Create a “Lodestar” for HBS Research and Teaching From new cases to new courses and research projects, the HBS faculty’s response to the global financial crisis has been “quite... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

March 2019
Supplement

KITEA (F): Expanding in Africa

By: Ramon Casadesus-Masanell and Gamze Yucaoglu

he case opens in 2018 after KITEA has recorded two years of double-digit sales growth following IKEA’s entry into the Moroccan market. It then traces the factors that contributed to KITEA’s success and that led Tana Africa Capital Limited to acquire a minority stake in... View Details

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September 2010
Article

How Firms Respond to Being Rated

By: Aaron K. Chatterji and Michael W. Toffel

While many rating systems seek to help buyers overcome information asymmetries when making purchasing decisions, we investigate how these ratings also influence the companies being rated. We hypothesize that ratings are particularly likely to spur responses from firms... View Details

Keywords: System; Information; Decisions; Cost; Opportunities; Performance; Business and Stakeholder Relations; Economics; Theory; System Shocks; Rank and Position

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June 2011 (Revised June 2013)
Case

Sino-Ocean Land: Responding to Change

By: Nicolas P. Retsinas, Jeffrey Hu and Runjiao Xu

In 2010, Sino-Ocean Land Holdings Limited was a highly successful, large real estate developer based in Beijing, China. Sino-Ocean Land had three main business segments—property development, property investment/management, and other real estate related businesses. From... View Details

Keywords: Organizational Change and Adaptation; Strategic Planning; Diversification; Property; Policy; State Ownership; Business Strategy; Business and Government Relations; Real Estate Industry; Beijing

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March 2010
Case

Target: Responding to the Recession

By: Ranjay Gulati, Rajiv Lal and Cathy Ross

Within 10 months of Gregg Steinhafel's taking over as CEO at Target, the U.S. was mired in the most significant economic downturn in 50 years. Top competitor Wal-Mart had positioned itself well for the crisis, while Target's same store sales began to slide. While... View Details

Keywords: Financial Crisis; Strategy; Operations; Brands and Branding; Product Launch; Product Positioning; Competition; Retail Industry; United States

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04 May 2010
News

Schools Respond to Water Crisis

2009
Case

BT Business: Responding to ‘Free Forever’

By: Marco Bertini, Alastair Hirst and Nirmalya Kumar

Citation

16 Feb 2009
News

To respond or not to bloggers' sniping?

December 2008
Case

Responding to Imitation: Intel vs. AMD in 1991

By: Dennis A. Yao

This case examines Intel's response to imitative entry by Advanced Micro Devices into the 386 microprocessor product category in which Intel had been the sole producer. The case is set in 1991 when AMD first introduces its Intel-compatible 386 processor and before... View Details

Keywords: Price; Marketing Strategy; Market Entry and Exit; Competition; Hardware; Technology Industry

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July 2002 (Revised December 2002)
Case

Phase Two: The Pharmaceutical Industry Responds to AIDS

By: Debora L. Spar

Describes how major pharmaceutical firms changed their strategy and pricing policies in the years 2000 to 2002 to respond to the growing AIDS epidemic in Africa. View Details

Keywords: International Finance; Health Pandemics; Corporate Social Responsibility and Impact; Pharmaceutical Industry; Africa

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22 Sep 2003
Research & Ideas

How Businesses Can Respond to AIDS

There's just no way to isolate the issue from the rest of the environment, the immediate family, the external environment, the prevailing cultural norms. We're talking here about a point of entry into an... View Details

Keywords: by Martha Lagace

25 Aug 2016
Video

Arturo Galvan responds to MOC class discussion in 2016

27 Jul 2020
Blog Post

HBS Summer Fellows Respond to COVID-19

The HBS Summer Fellowship Program provides an opportunity for students to develop skills and knowledge while having significant responsibility and high impact. This summer, HBS is supporting a record 162 Social Enterprise Summer Fellows,... View Details

Research Summary

Entry deterrence via strategic litigation

This paper analyzes the use of litigation by incumbents to deter entry by new firms. Specifically, I look at a context where incumbent firms own patents that confer a limited monopoly period in the market. In the US pharmaceutical industry, regulation provides for... View Details

February 2014
Article

Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers

By: Robert Seamans and Feng Zhu

How do firms respond to entry in multi-sided markets? We address this question by studying the impact of Craigslist, a website providing classified-advertising services, on local U.S. newspapers. We exploit temporal and geographical variation in Craigslist's entry to... View Details

Keywords: Digital Platforms; Market Entry and Exit; Internet and the Web; Newspapers; Advertising; Advertising Industry; Journalism and News Industry

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