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  • August 1991
  • Background Note

Marketing Research

Summarizes and synthesizes materials in the following notes: Marketing Situation Assessment, Marketing Research: An Overview of Research Methods, and Research Methods in Marketing: Survey Research. View Details
Keywords: Marketing
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  • Research Summary

Research

Professor Karmarkar's research in consumer behavior develops theory-driven frameworks “from the brain up”. In particular, using a combination of consumer psychology, behavioral economics, and insights from neuroscience, she investigates the factors that consciously... View Details

  • TeachingInterests

Research in Global Health and Health Policy

Teaching Fellow for Professor David Cutler - Harvard College Course GHHP 99 View Details
  • August 2021
  • Article

Crowdsourcing Memories: Mixed Methods Research by Cultural Insiders-Epistemological Outsiders

By: Tarun Khanna, Karim R. Lakhani, Shubhangi Bhadada, Nabil Khan, Saba Kohli Davé, Rasim Alam and Meena Hewett
This paper examines the role that the two lead authors’ personal connections played in the research methodology and data collection for the Partition Stories Project—a mixed-methods approach to revisiting the much-studied historical trauma of the Partition of British... View Details
Keywords: Mixed Methods; Insider-outsiders; Myth Of Informed Objectivity; Hybrid Research; Oral Narratives; Research; Analysis; India
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  • Research Summary

Research

The founding and expansion of new firms is central to innovation and economic growth, but the determinants of a new idea’s success are difficult to ascertain. The decision to form a new firm and its ultimate outcome are impacted by ownership structure, financing... View Details

  • December 2009
  • Teaching Note

TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
Teaching Note for 4065. View Details
Keywords: Market Research; Consumer Marketing; Brands; Research; Marketing Channels; Brands and Branding
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  • Research Summary

Research Overview

Globalization and innovation are two key forces that will shape individual and business success in the 21st century. To thrive, individuals and organizations must collaborate effectively across cultural lines to solve pressing business problems and develop new products... View Details
  • Research Summary

Research Interests

Faaiza’s research focuses on how organizations learn and innovate under novel/uncertain circumstances. Organizational design, organizational sociology, strategic planning, knowledge management, and self-organizing teams are areas of special interest to Faaiza. View Details
  • Web

Research Services - Faculty & Research

Research Services 1ms Harvard Business School (HBS) provides unparalleled faculty support to facilitate the creation of enduring knowledge that shapes both business practice and pedagogy. HBS is distinct in that it funds almost all its... View Details
  • Research Summary

Research Interests

Research interests include: governance of closely-held firms; legal aspects of entrepreneurship; and legal aspects of management. View Details
  • Research Summary

Research Overview

Eddie Riedl's research focuses on two primary topics: fair value accounting, and international accounting settings. 

Regarding fair value accounting, his research examines both the critical reporting choices that managers make, as well as... View Details

  • Web

Global Research Centers - Faculty & Research

Global Research Centers Global Research Centers Facilitating faculty research and case development on an international scale. Our unprecedented network of View Details
  • Research Summary

Research

By: David S. Scharfstein

Banking, financial distress, risk management, corporate investment, private equity.

 View Details
  • May 2013
  • Teaching Plan

China Novartis Institute for Biomedical Research: Building a Sustainable, Globally Integrated Research Enterprise

By: Vicki Sato and Annelena Lobb
Keywords: Life Sciences; Biomedical Research; Global Strategy; Pharmaceutical Industry; China
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  • 28 Nov 2023
  • Video

Foundational Research

  • Research Summary

Current Research

 

I am interested in research on various topics in retail operations and supply chain management, including inventory management, product variety, distribution logistics, financial performance of retailers, and linking operational performance to... View Details

  • Research Summary

Current Research

Kevin P. Coyne has taught classes in undergraduate, MBA, and executive education programs at a wide variety of schools, as well as company training programs. His current research interests include:

Sustainable Competitive... View Details

  • Research Summary

Research Interests

Research interests are focused on issues of innovation and productivity as they relate to improved outcomes in biotechnology and pharmaceutical R and D. These span topics from decision-making, organizational structure and communication, to the development of novel... View Details

  • Research Summary

Current Research

Professor Gardner’s research investigates two primary research questions, both particularly relevant to the management of professional service firms:  (1) How are project teams able to most effectively use their members’ expertise in order... View Details
  • 28 May 2019
  • News

Research Brief: Field Research

agronomist researches the matter and sends a tailored reply within 24 hours. The more information a farmer shares with PAD—about planting practices, market prices, or soil conditions—the more its recommendations improve with time. “The... View Details
Keywords: Jen McFarland Flint; Crop Production; Agriculture