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- Faculty Publications (16)
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- All HBS Web (115)
- Faculty Publications (16)
- 07 Jul 2022
- HBS Case
How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)
heights of dealing with Disney, to all the troubles that befell us years later, and ultimately to the bankruptcy. It comes from chasing that star and flying too close to the sun,” recalled Smith. A machine parts company from Oregon View Details
Keywords: by Pamela Reynolds
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- Web
Human Behavior & Decision-Making - Faculty & Research
smaller than those from adopting browser-level consent, which eliminates the time costs of repeated decisions. Keywords: Consumer Behavior ; Decision Choices and Conditions ; Welfare ; Policy Citation Find at Harvard View Details
- 01 Jun 2023
- News
Pet Project
distribution, a new brand must have high velocity (i.e., unit sales per store), which comes from frequent repeat purchases by loyal customers. Converting retail shoppers to DTC—if Maev could figure out how... View Details
- 12 Mar 2021
- News
My Favorite Case
manager, but it was a good thing for me to brush up on while managing a diverse team. —Alterrell Mills (MBA 2016) Back to top “Fenchel Lampshade Co.” Steven Rogers (MBA 1985) and Michele Rogers (MBA 1986) propose purchasing a lampshade... View Details
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
says. "If they know people are going to a certain restaurant every week or using a certain product at home regularly, they could find ways to promote repeated purchases by sending coupons, subscription... View Details
Keywords: by Dina Gerdeman
- 23 Oct 2013
- Research & Ideas
Overcoming Nervous Nelly
instance. In buying a house or a car, a disparity in knowledge can cause purchasers to feel anxious over bargaining for the best price. In the study Can Nervous Nelly Negotiate? How Anxiety Causes Negotiators to Make Low Frst Offers, Exit... View Details
Keywords: by Michael Blanding
- 02 Jul 2013
- First Look
First Look: July 2
from other religious groups. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=45023 Is a VC Partnership Greater Than the Sum of Its Partners? By: Ewens, Michael, and Matthew Rhodes-Kropf Abstract—This paper investigates whether individual venture capitalists... View Details
Keywords: Anna Secino
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
things to make us feel better. Part of the experience is finding and purchasing that just-right something, but an equally important component is the thrill of the chase—the sensory experience of entering a store and being surrounded by... View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
succeed when the odds are against them." Marketers can use underdog narratives to positively affect consumers' perceptions of and purchase of brands, she says. "Underdog narratives are often delivered to consumers through the... View Details
Keywords: by Martha Lagace
- 05 Jun 2019
- Research & Ideas
If Your Customers Don't Care What You Charge, What Should You Charge?
customers,” MacKay says. ‘Shoppers’ are extremely sensitive to price and compare prices every time they go to buy gasoline, MacKay says. ‘Affiliated’ customers, by contrast, are more locked in to repeating a previous View Details
- 02 Aug 2016
- First Look
August 2, 2016
he retained them in the form of repeat purchases. This was an entirely new conundrum in the company. Up to that point, customer repeat purchase rates had been incredibly... View Details
Keywords: Sean Silverthorne
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
their loyalty patterns by looking at the repeat purchase rate of these new customers compared with those of existing users. To do that, we calculated the portion of consumers who bought again within 60 days... View Details
- 03 Mar 2015
- First Look
First Look: March 3
on a sustained and balanced growth trajectory? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715008-PDF-ENG Harvard Business School Case 514-078 Ghurka Ghurka was a 38-year-old luxury leather goods brand that specialized in... View Details
Keywords: Sean Silverthorne
- 18 Jul 2018
- Blog Post
Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East
arrived at a concept that would personalize the shopping experience by concentrating on the virtual shopping list, a personal convenience that recognized consumer need for repeat purchases while opening up... View Details
- 04 Oct 2011
- First Look
First Look: October 4
specifically, we show how forgetting in a firm's ongoing rhetorical history-here, the bulletins' repeated omission of contradictory elements in the firm's past (i.e., structural omission) or attempts to neutralize them with valued... View Details
Keywords: Sean Silverthorne
- 11 Oct 2016
- First Look
October 11, 2016
startup in the face of fierce competition. From 2011 through 2016, the business evolved from a hobby to a startup with $22 million in revenue and 45 employees, all of whom worked remotely from home. Customer acquisition was becoming more difficult and View Details
Keywords: Sean Silverthorne
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
comparisons based on independent performance evaluations. (Although for online purchases, as for catalog purchases, brand names help consumers infer certain aspects of quality or fit, especially for consumers making repeat purchases.)... View Details
- 15 Nov 2016
- First Look
November 15, 2016
employee departure rates in stores where the manager is likely to be more informed than headquarters (e.g., in stores that are far from headquarters or that serve repeat customers). Download working paper:... View Details
Keywords: Sean Silverthorne
- 29 May 2007
- First Look
First Look: May 29, 2007
first, should Schibsted allow Google to crawl its online news sites in Scandinavia? Second, were Schibsted's successes within Scandinavia repeatable outside it? Indeed, how far could Schibsted's competitive advantage travel? View Details
Keywords: Martha Lagace