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Publications

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  • All HBS Web  (457)
    • News  (69)
    • Research  (325)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (69)

Show Results For

  • All HBS Web  (457)
    • News  (69)
    • Research  (325)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (69)
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  • Awards

Journal of Financial Economics. Jensen Prize. Second Place

By: Malcolm P. Baker
Second Place Winner of the 2012 Jensen Prize for the Best Corporate Finance Paper Published in the Journal of Financial Economics for "The Effect of Reference Point Prices on Mergers and Acquisitions" (with Xin Pan and Jeffrey Wurgler, October 2012). View Details
  • September–October 2020
  • Article

The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections

By: Lingling Zhang and Doug J. Chung
This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign... View Details
Keywords: Multi-channel Marketing; Ground Campaigning; Political Campaigns; Discrete-choice Model; Instrumental Variables; Political Elections; Marketing Channels; Advertising; United States
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Zhang, Lingling, and Doug J. Chung. "The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections." Marketing Science 39, no. 5 (September–October 2020): 872–892.
  • 28 Jan 2016
  • News

Taking Literature to the Streets

  • 19 Jun 2018
  • News

The Other Diversity Dividend

  • February 1988 (Revised November 1994)
  • Background Note

Note on Fundamental Parity Conditions

By: W. Carl Kester and Richard P. Melnick
Provides a simple framework for analyzing expected exchange rate movements. Basic parity and equilibrium conditions are presented including purchasing power parity, forward parity, interest rate parity, the domestic Fisher effect, and the international Fisher effect... View Details
Keywords: Currency Exchange Rate; Situation or Environment
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Kester, W. Carl, and Richard P. Melnick. "Note on Fundamental Parity Conditions." Harvard Business School Background Note 288-016, February 1988. (Revised November 1994.)
  • 25 Nov 2011
  • News

The history of Black Friday

  • January 2003
  • Background Note

Institutions for Collaboration: Overview

By: Michael E. Porter and Willis M. Emmons III
Provides an overview of the wide variety of organizations other than firms, government ministries and regulatory agencies, and universities that may have significant effects on competitiveness. These intermediary entities, referred to as institutions for collaboration... View Details
Keywords: Globalization; Labor Unions; Organizations; Competitive Strategy; Technology
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Porter, Michael E., and Willis M. Emmons III. "Institutions for Collaboration: Overview." Harvard Business School Background Note 703-436, January 2003.
  • March 1994 (Revised March 1995)
  • Background Note

Managing Your Team

By: Linda A. Hill
Designed as an overview note for the Managing Your Team module of the MBA second year elective course Power and Influence. Identifies some criteria for evaluating team effectiveness and outlines in detail the key areas of responsibility of team managers: managing the... View Details
Keywords: Groups and Teams; Performance Evaluation; Management; Cross-Cultural and Cross-Border Issues
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Hill, Linda A. "Managing Your Team." Harvard Business School Background Note 494-081, March 1994. (Revised March 1995.)

    The Air War Versus The Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections

    This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign... View Details
    • October 2021
    • Article

    Communicating Resource Scarcity and Interpersonal Connection

    By: Grant E. Donnelly, Anne V. Wilson, Ashley V. Whillans and Michael I. Norton
    Consumers often cite insufficient time or money as an excuse for rejecting social invitations. We explore the effectiveness of these excuses in preserving interpersonal relationships. Six studies—including perceptions of couples planning their wedding—demonstrate that... View Details
    Keywords: Time; Interpersonal Relationships; Communication; Money; Relationships; Interpersonal Communication
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    Donnelly, Grant E., Anne V. Wilson, Ashley V. Whillans, and Michael I. Norton. "Communicating Resource Scarcity and Interpersonal Connection." Journal of Consumer Psychology 31, no. 4 (October 2021): 726–745.
    • June 2007
    • Article

    Which Levers Boost ROI?

    By: Margeaux Cvar and John A. Quelch
    The article refers to ROI, or return on investment, and focuses on a rational strategy for financial markets that uses outside industry comparisons. The first step is to identify parallel businesses that have similar characteristics such as growth, capital, and market... View Details
    Keywords: Mathematical Methods; Financial Markets; Investment Return
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    Cvar, Margeaux, and John A. Quelch. "Which Levers Boost ROI?" Harvard Business Review 85, no. 6 (June 2007): 21–24.
    • 1979
    • Article

    Approximating the Efficiency Gain of Tax Reforms

    By: Jerry R. Green and Eytan Sheshinski
    Proper analysis of tax reform requires evaluation of the welfare effects induced by a change from one tax system to another. We present two methods for estimating these changes using only local information pertaining to an initial equilibrium with distortive taxes. It... View Details
    Keywords: Taxation; Governing Rules, Regulations, and Reforms; Change; Analysis
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    Green, Jerry R., and Eytan Sheshinski. "Approximating the Efficiency Gain of Tax Reforms." Journal of Public Economics 11, no. 2 (1979): 179–195.
    • 2005
    • Working Paper

    Letting Misconduct Slide: The Acceptability of Gradual Erosion in Others' Unethical Behavior

    By: Francesca Gino and Max H. Bazerman
    Four laboratory studies show that people are more likely to overlook others' unethical behavior when ethical degradation occurs slowly rather than in one abrupt shift. Participants served in the role of watchdogs charged with catching instances of cheating. The... View Details
    Keywords: Ethics; Behavior; Crime and Corruption; Prejudice and Bias
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    Gino, Francesca, and Max H. Bazerman. "Letting Misconduct Slide: The Acceptability of Gradual Erosion in Others' Unethical Behavior." Harvard Business School Working Paper, No. 06-007, August 2005. (Revised September 2006, February 2007, January 2009. Previously titled "Slippery Slopes and Misconduct: The Effect of Gradual Degradation on the Failure to Notice Others' Unethical Behavior.")
    • July 2009
    • Article

    When Misconduct Goes Unnoticed: The Acceptability of Gradual Erosion in Others' Unethical Behavior

    By: Francesca Gino and Max Bazerman
    Four laboratory studies show that people are more likely to accept others' unethical behavior when ethical degradation occurs slowly rather than in one abrupt shift. Participants served in the role of watchdogs charged with catching instances of cheating. The watchdogs... View Details
    Keywords: Ethics; Behavior
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    Gino, Francesca, and Max Bazerman. "When Misconduct Goes Unnoticed: The Acceptability of Gradual Erosion in Others' Unethical Behavior." Journal of Experimental Social Psychology 45, no. 4 (July 2009): 708–719.
    • September 2018
    • Article

    Knowledge Integrators and the Survival of Manufacturing Clusters

    By: Giulio Buciuni and Gary P. Pisano
    Over the past two decades, the greater prevalence of global supply chains has had contrasting effects on Western manufacturing clusters. While some of them dwindled, others proved resilient. Contributing to the recent literature on co-located clusters and clusters'... View Details
    Keywords: Production; Industry Clusters; Knowledge Use and Leverage; Strategy; Competition
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    Buciuni, Giulio, and Gary P. Pisano. "Knowledge Integrators and the Survival of Manufacturing Clusters." Special Issue on Challenges in International Business Development. Journal of Economic Geography 118, no. 5 (September 2018): 1069–1089.

      Modern Project Finance: A Casebook

      Written as a guide to the dynamic and increasingly important field of project finance, this casebook provides detailed descriptions and analysis of 20 project-financed transactions. Other books describe what project finance is and how it works.  In this book, Benjamin... View Details
      • February 2020
      • Article

      Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

      By: Rachel Gershon, Cynthia Cryder and Leslie K. John
      While selfish incentives typically outperform prosocial incentives, in the context of customer referral rewards, prosocial incentives can be more effective. Companies frequently offer “selfish” (i.e., sender-benefiting) referral incentives, offering customers financial... View Details
      Keywords: Incentives; Prosocial Behavior; Judgment And Decision-making; Referral Rewards; Motivation and Incentives; Consumer Behavior; Decision Making
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      Gershon, Rachel, Cynthia Cryder, and Leslie K. John. "Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs." Journal of Marketing Research (JMR) 57, no. 1 (February 2020): 156–172.
      • Fall 2012
      • Article

      The Flattening Firm—Not As Advertised

      By: Julie Wulf
      For decades, management consultants and the popular business press have urged large firms to flatten their hierarchies. Flattening (or delayering, as it is also known) typically refers to the elimination of layers in a firm's organizational hierarchy and the broadening... View Details
      Keywords: Organizational Structure; Governance Controls; Decision Making
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      Wulf, Julie. "The Flattening Firm—Not As Advertised." California Management Review 55, no. 1 (Fall 2012): 5–23.
      • 2009
      • Book

      The Adventures of an IT Leader

      By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
      Becoming an effective IT manager presents a host of challenges-from anticipating emerging technology to managing relationships with vendors, employees, and other managers. Ultimately, a good IT manager must be a strong business leader, not just a technical... View Details
      Keywords: Books; Leadership; Crisis Management; Personal Development and Career; Relationships; Safety; Information Technology
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      Austin, Robert D., Richard L. Nolan, and Shannon O'Donnell. The Adventures of an IT Leader. Harvard Business Press, 2009.
      • 04 Dec 2014
      • Working Paper Summaries

      The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections

      Keywords: by Doug J. Chung & Lingling Zhang
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