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  • March 2019
  • Case

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli and David Lane
DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B2C; B2B Vs. B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
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  • Program

Competing in the Age of AI—Virtual

the creation of algorithms, software infrastructure, data pipelines, and experimentation platforms Guide your organization in the development of sophisticated data platforms and artificial intelligence capabilities and enable higher... View Details
  • 04 Aug 2006
  • What Do You Think?

What Happens When the Economics of Scarcity Meets the Economics of Abundance?

be made, many would regard this as a quaint set of beliefs held by people about to come face-to-face with the real world. Anderson describes three conditions critical to potential long-tail profits, all of which are provided by the Internet combined with creative new... View Details
Keywords: by James Heskett
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

source software ("OSS"). What drives companies with large, proprietary software portfolios to invest hundreds of millions of dollars in OSS? We approach this question by grouping a sample of OSS... View Details
Keywords: Sean Silverthorne
  • 07 Nov 2006
  • First Look

First Look: November 7, 2006

weight of published management advice, recommends that management teams engage task conflict but avoid relationship conflict. Implicit in this advice is the premise that it is indeed possible to separate the task and relationship aspects... View Details
Keywords: Sean Silverthorne
  • November 2020
  • Teaching Note

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B Vs. B2C; B2B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
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  • 28 Aug 2012
  • First Look

First Look: August 28

returns. However, these findings are driven by differences in the stocks recommended and their market capitalization. After controlling for these selection effects, we find no difference in the performance of the buy- and sell-side... View Details
Keywords: Sean Silverthorne
  • Program

Leading Professional Service Firms

architecture and engineering, marketing and advertising, venture capital, investment banking, software development, technical systems integration or law firm management, or may represent a hospital or university May also be suitable for:... View Details
Keywords: Professional Services; Professional Services
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=209012 TCS: The MCA 21 Project Harvard Business School Case 609-024 Tata Consultancy Services (TCS), a leading outsourced software services provider based... View Details
Keywords: Martha Lagace
  • February 2025
  • Article

Disclosure, Humanizing, and Contextual Vulnerability of Generative AI Chatbots

By: Julian De Freitas and I. Glenn Cohen
In the wake of recent advancements in generative AI, regulatory bodies are trying to keep pace. One key decision is whether to require app makers to disclose the use of generative AI-powered chatbots in their products. We suggest that some generative AI-based chatbots... View Details
Keywords: AI and Machine Learning; Governing Rules, Regulations, and Reforms; Applications and Software; Well-being
Related
  • 13 Apr 2010
  • First Look

First Look: April 13

by deviating frequently and in predictable ways from the recommendations offered by a centralized capacity planning model. Finally, we document that these discretionary capacity supply decisions exhibit a strong learning effect whereby... View Details
Keywords: Martha Lagace
  • Web

Research Computing Services

statistics, machine learning, biology, & business. Faculty Project Examples (login required) Read about how the RCS team has assisted with HBS faculty research projects. Software Licensing (Login Required) HBS has licenses to commonly... View Details
  • 23 Jun 2009
  • First Look

First Look: June 23

Principles that Matter: Sustaining Software Innovation from the Client to the Web Author:Marco Iansiti Abstract Economic analysis often reviews the role of principles—such as respect for intellectual property rights—in driving innovation.... View Details
Keywords: Martha Lagace
  • 22 May 2024
  • HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

recommendation engine steers up to 95 percent of TikTok’s content to the user. It also presents choices the user may not have sought out in the first place to lengthen the time someone might be on the platform and the breadth of what they... View Details
Keywords: by Rachel Layne; Technology
  • 08 Dec 2015
  • First Look

December 8, 2015

Regulate Companies like Airbnb and Uber? By: Edelman, Benjamin G., and Damien Geradin Abstract—New software platforms use modern information technology, including full-featured web sites and mobile apps, to allow service providers and... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2023
  • News

The Imposter Among Us

Edited by Jen McFarland Flint; Illustrations by Peter Arkle It was their rst day at Harvard and like the rest of his cohort, Edgar Wallner (PMD 22, 1971) will never forget meeting Robert Gaines-Cooper. Frankly, it would have been difficult to miss the Englishman, who... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 25 Oct 2011
  • First Look

First Look: October 25

insufficient) risk, forgo profitable projects, and ignore the cost of capital. We describe the causes of the problems associated with widely prevalent executive bonus plans and offer our recommendations for fixing them. We focus on... View Details
Keywords: Sean Silverthorne
  • 04 Dec 2012
  • First Look

First Look: December 4

the detrimental effects of each trigger. We conclude by discussing implications and recommendations for organizational scholars to take a more integrative approach to developing and evaluating theory about unethical behavior. Learning... View Details
Keywords: Carmen Nobel
  • 27 Jan 2020
  • Research & Ideas

Hard Work Isn't Enough: How to Find Your Edge

room). [div class=infogram-embed data-id=_/1o5OMrRU8PPPowRIfUXF][/div] In evaluating your own career goals, Huang recommends taking a page from Buc-ee’s and asking yourself: What are the strengths that set you apart from the pack and... View Details
Keywords: by Dina Gerdeman
  • 12 Jul 2016
  • First Look

July 12, 2016

proving elusive. Had Joly done enough to reinvent Best Buy? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/716455-PDF-ENG Harvard Business School Case 716-454 Salesforce.com vs. Siebel (Abridged) Explores the phenomenon of View Details
Keywords: Sean Silverthorne