Publications

The 15-module Strategy Execution series forms a complete course that teaches the latest techniques for using performance measurement and control systems to implement strategy. Module... View Details

January 2011
Case

Clean Edge Razor: Splitting Hairs in Product Positioning

By: John A. Quelch and Heather Beckham

After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to... View Details

Keywords: Project Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Leadership; Conflict Management; Product Positioning; Marketing Strategy; Relationships; Product Development; Consumer Products Industry; Beauty and Cosmetics Industry

2012
Chapter

Citizens' Perceptions and the Disconnect Between Economics and Regulatory Policy

By: Jonathan Baron, William T. McEnroe and Christopher Poliquin

Economic theory is clear about the advantages and disadvantages of various ways of regulating negative externalities, such as command and control, cap and trade, taxation, subsidies, and tort law. Yet public policy rarely follows the recommendations that follow from... View Details

Keywords: Regulation; Decision Making; Government and Politics; United States

May 2024
Case

Pernod Ricard: Uncorking Digital Transformation

By: Iavor Bojinov, Edward McFowland III, François Candelon, Nikolina Jonsson and Emer Moloney

This case study explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. As part of the transformation, the company launched four key digital programs (KDPs) aimed at using data and artificial... View Details

Keywords: Business Organization; Business Divisions; Talent and Talent Management; Global Strategy; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Digital Strategy; Advertising; Sales; Organizational Culture; Product Development; Decision Making; Technology Adoption; Alignment; Expansion; Food and Beverage Industry; France; Europe

18 Oct 2004
Research & Ideas

The Bias of Wall Street Analysts

If it's one lesson the individual investor learned the hard way from the collapse of Enron, it is that the recommendations of Wall Street stock analysts can be influenced by much more than purely objective research. Just look at the large... View Details

Keywords: by Ann Cullen; Financial Services

January–February 2025
Article

The Double-Edged Sword of Exemplar Similarity

By: Majid Majzoubi, Eric Zhao, Tiona Zuzul and Greg Fisher

We investigate how a firm’s positioning relative to category exemplars shapes security analysts’ evaluations. Using a two-stage model of evaluation (initial screening and subsequent assessment), we propose that exemplar similarity enhances a firm’s recognizability and... View Details

Keywords: Natural Language Processing; Analytics and Data Science; Performance Evaluation

2012
Article

Hiring Cheerleaders: Board Appointments of 'Independent' Directors

By: Lauren Cohen, Andrea Frazzini and Christopher Malloy

We provide evidence that firms appoint independent directors who are overly sympathetic to management, while still technically independent according to regulatory definitions. We explore a subset of independent directors for whom we have detailed, micro-level data on... View Details

Keywords: Recruitment; Management; Corporate Governance; Performance; Governing and Advisory Boards; Executive Compensation; Governing Rules, Regulations, and Reforms; Prejudice and Bias

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Research Summary

Overview

By: Kris Johnson Ferreira

Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the... View Details

Keywords: E-commerce; Analytics; Revenue Management; Pricing; Assortment Planning; Field Experiments; Operations; Supply Chain; Supply Chain Management; Retail Industry

2008
Working Paper

Hiring Cheerleaders: Board Appointments of 'Independent' Directors

By: Lauren Cohen, Andrea Frazzini and Christopher J. Malloy

We test the hypothesis that firms appoint independent directors who are overly sympathetic to management, while still technically independent according to regulatory definitions. We explore a subset of independent directors for whom we have detailed, micro-level data... View Details

Keywords: Competency and Skills; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Managerial Roles; Prejudice and Bias

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September 2022
Case

BancoSol: Financial Inclusion in the Perfect Storm

By: Michael Chu and Carla Larangeira

In the pandemic, financial inclusion icon BancoSol faces a government-mandated year-long deferral of all loan payments, followed by the sudden Covid death of its CEO. In a Bolivia mired in political turmoil following a failed presidential election, with clients not... View Details

Keywords: Decision Making; Crisis Management; Management Succession; Business Strategy; Innovation Leadership; Risk and Uncertainty; Financing and Loans; Restructuring; Financial Services Industry; Latin America; Bolivia

May 2019 (Revised June 2021)
Case

State of Charge: The Massachusetts Energy Storage Initiative

By: John R. Wells and Benjamin Weinstock

In early 2017, Judith Judson (Harvard Business School MBA, 2000), Commissioner of the Massachusetts Department of Energy Resources (DOER), was reflecting on the results of the initiative she had led to identify the contribution advanced electricity storage could make... View Details

Keywords: Energy Storage; Energy Generation; Programs; Policy; Strategy; Energy Industry; Utilities Industry; Massachusetts