Recessions - Publications - Faculty & Research

January 2016
Article

Making Do with Less: Working Harder During Recessions

By: Edward P. Lazear, Kathryn L. Shaw and Christopher Stanton

Why did productivity rise during recent recessions? One possibility is that average worker quality increased. A second is that each incumbent worker produced more. The second effect is termed "making do with less." Using data from 2006 to 2010 on individual worker... View Details

Keywords: Performance Productivity; Economic Slowdown and Stagnation

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September – October 1982
Article

Steering DP through a Recession

By: R. L. Nolan

Keywords: Economics

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March 2010
Case

Target: Responding to the Recession

By: Ranjay Gulati, Rajiv Lal and Cathy Ross

Within 10 months of Gregg Steinhafel's taking over as CEO at Target, the U.S. was mired in the most significant economic downturn in 50 years. Top competitor Wal-Mart had positioned itself well for the crisis, while Target's same store sales began to slide. While... View Details

Keywords: Financial Crisis; Strategy; Operations; Brands and Branding; Product Launch; Product Positioning; Competition; Retail Industry; United States

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20 Apr 2009
News

Strategies for marketing in a recession

03 Feb 2009
News

Surviving the Recession With Rosabeth Moss Kanter

06 Feb 2009
News

Government hopes bank aid helps recession recovery

09 Jun 2020
News

Visa Restrictions Will Worsen The Post-Covid Recession

19 May 2009
News

Using Market Research in a Recession

26 May 2009
Research & Ideas

Improving Market Research in a Recession

studies to check on shifts in price elasticities of demand and price-attribute tradeoffs can usefully improve the profitability of pricing decisions at a time when cash is king. Keep an eye on the new consumer. No one has a perfect record of predicting the future, and... View Details

Keywords: by John Quelch

22 Sep 2020
News

Recessions Push Some Entrepreneurs to Launch Too Soon

November 10, 2022
Article

5 Ways Startups Can Prepare for a Recession

By: Lou Shipley

Startups face unique challenges during economic downturns. They typically aren’t yet profitable and so are reliant on outside funding—and therefore are especially exposed when macroeconomic conditions change. To make it through a recession, startup CEOs should hit the... View Details