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- June 2014
- Article
Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims
By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details
- April 2013
- Article
Making a Difference Matters: Impact Unlocks the Emotional Benefits of Prosocial Spending
By: Lara B. Aknin, Elizabeth W. Dunn, Ashley V. Whillans, Adam M. Grant and Michael I. Norton
When does giving lead to happiness? Here, we present two studies demonstrating that the
emotional benefits of spending money on others (prosocial spending) are unleashed when
givers are aware of their positive impact. In Study 1, an experiment using real... View Details
- 2013
- Article
Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal
By: Lara B. Aknin, Christopher P. Barrington-Leigh, Elizabeth W. Dunn, John F. Helliwell, Justine Burns, Robert Biswas-Diener, Imelda Kemeza, Paul Nyende, Claire Ashton-James and Michael I. Norton
This research provides the first support for a possible psychological universal: Human beings around the world derive emotional benefits from using their financial resources to help others (prosocial spending). In Study 1, survey data from 136 countries were examined... View Details
- Article
Memory Lane and Morality: How Childhood Memories Promote Prosocial Behavior
By: F. Gino and S. Desai
Four experiments demonstrated that recalling memories from one's own childhood lead people to experience feelings of moral purity and to behave prosocially. In Experiment 1, participants instructed to recall memories from their childhood were more likely to help the... View Details
- Article
The Pot Calling the Kettle Black: Distancing Response to Ethical Dissonance
By: R. Barkan, S. Ayal, F. Gino and D. Ariely
Six studies demonstrate the "pot calling the kettle black" phenomenon whereby people are guilty of the very fault they identify in others. Recalling an undeniable ethical failure, people experience ethical dissonance between their moral values and their behavioral... View Details
- November 2012
- Teaching Note
On Weldon's Watch: Recalls at Johnson & Johnson from 2009 to 2010 (TN)
By: Sandra J. Sucher and Clayton S. Rose
Teaching Note for On Weldon's Watch: Recalls at Johnson & Johnson from 2009 to 2010 HBS case 311-029. View Details
- June 2012
- Article
Sweeping Dishonesty under the Rug: How Unethical Actions Lead to Forgetting of Moral Rules
By: Lisa L. Shu and Francesca Gino
Dishonest behavior can have various psychological outcomes. We examine whether one consequence could be the forgetting of moral rules. In four experiments, participants were given the opportunity to behave dishonestly, and thus earn undeserved money, by over-reporting... View Details
- Article
Happiness Runs in a Circular Motion: Evidence for a Positive Feedback Loop between Prosocial Spending and Happiness
By: Lara B. Aknin, Elizabeth W. Dunn and Michael I. Norton
We examine whether a positive feedback loop exists between spending money on others (i.e. prosocial spending) and happiness. Participants recalled a previous purchase made for either themselves or someone else and then reported their happiness. Afterward, participants... View Details
- February 2011
- Article
It's the Recipient That Counts: Spending Money on Strong Social Ties Leads to Greater Happiness Than Spending on Weak Social Ties
By: Lara B. Aknin, Gillian M. Sandstrom, Elizabeth W. Dunn and Michael I. Norton
Previous research has shown that spending money on others (prosocial spending) increases happiness. But, do the happiness gains depend on who the money is spent on? Sociologists have distinguished between strong ties with close friends and family and weak... View Details
- 2011
- Working Paper
Memory Lane and Morality: How Childhood Memories Promote Prosocial Behavior
By: Francesca Gino and Sreedhari D. Desai
Four experiments demonstrated that recalling memories from one's own childhood lead people to experience feelings of moral purity and to behave prosocially. In Experiment 1, participants instructed to recall memories from their childhood were more likely to help the... View Details
- October 2010 (Revised August 2016)
- Case
On Weldon's Watch: Recalls at Johnson & Johnson from 2009 to 2010
By: Clayton S. Rose, Sandra J. Sucher, Rachel Gordon and Matthew Preble
In October of 2010, Johnson & Johnson (J&J) was unable to extricate itself from a year long recall crisis that had subjected the firm to criticism from Congress and regulators, resulted in the resignation of one of the firm's most senior officers, and cost hundreds of... View Details
- October 2010 (Revised December 2015)
- Supplement
Toyota Motor Corporation: 1990-2010
By: Roy D. Shapiro and Stephanie van Sice
This case follows Toyota's remarkable growth and geographic expansion from 1990 to 2010 and, in the recalls of 2009 and 2010, poses questions about the impact of that growth. Issues of increasing technological complexity also play a part. View Details
- October 2010 (Revised January 2011)
- Case
Toyota Recalls (A): Hitting the Skids
By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson
In the fall of 2009, Toyota Motor Corporation, once revered for its commitment to quality and reliability, faced a highly publicized series of recalls in the United States representing approximately a year's worth of sales in one of its most important markets. While... View Details
- October 2010
- Supplement
Toyota Recalls (B): Mr. Toyoda Goes to Washington
By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson
Case describes the testimony to the U.S. Congress of the Toyota CEO and the head of its U.S. motor sales. View Details
- October 2010
- Supplement
Toyota Recalls (C): Bumpy Road Ahead
By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson
Between February and July 2010, Toyota sales recover thanks to the use of extensive PR and sales incentives. Yet recalls continue. Can Toyota stem the tide and correct its organizational flaws to address the underlying issues? View Details
- March 2008 (Revised March 2009)
- Case
Transforming AMFAM
By: Rakesh Khurana, Rajiv Lal and Cathy Ross
On a winter day in December 2007 at the American Family Mutual Insurance Company (AMFAM) headquarters in Madison, Wisconsin, Dave Anderson and Jack Salzwedel remained in the conference room after the senior management meeting had concluded. Anderson, CEO of AMFAM since... View Details
- July 2005 (Revised October 2006)
- Case
Recall 2000: Bridgestone Corp. (A) (Abridged)
By: Lynn S. Paine
In September 2000, the president of Bridgestone-Firestone, the U.S. subsidiary of Japan's Bridgestone Corp., was invited to appear before a U.S. congressional subcommittee investigating the August 2000 recall of more than 6.5 million tires made by the subsidiary. The... View Details
- November 18 2004
- Article
Merck's Recall of Rofecoxib: A Strategic Perspective
By: Felix Oberholzer-Gee and Noorein Inamdar