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  • All HBS Web  (95)
    • News  (29)
    • Research  (46)
    • Multimedia  (3)
  • Faculty Publications  (28)

Show Results For

  • All HBS Web  (95)
    • News  (29)
    • Research  (46)
    • Multimedia  (3)
  • Faculty Publications  (28)
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  • 01 Sep 2008
  • News

Reality to News Biz: Drop Dead

rebrand as Gordon Gekko or Lumbergh from Office Space. No, mon frère, I wanted to emerge as a more Rolodexed, numbers-savvy, overall better business journalist. Plus, I’d be riding out a nasty media-sector slump. Three years after my... View Details
Keywords: Roben Farzad; journalism; Publishing Industries (except Internet); Information
  • 23 Oct 2019
  • News

Understanding Business Firsthand in South Korea

displays in shops to rebranding the product as “Choco House by Orion.” “The first-year curriculum was extremely helpful in preparing us to think about the business scope and challenges that were presented and to come up with solutions to... View Details
Keywords: Global Understanding; Internationalization; Educational Innovation
  • 01 Mar 2023
  • News

What’s in a Name

injustice in the United States, the company recognized that its name—with associations with the Confederacy—was at odds with its goal of bringing people together. As Chugh explains in the edited excerpt below, the company solicited feedback from the community and... View Details
Keywords: Jen McFarland Flint; Beverage and Tobacco Product Manufacturing; Manufacturing
  • 01 Dec 2015
  • News

Leading Boston and Beyond

innovative IT department focused on using technology to increase citizen engagement and the efficiency of city services. Their flagship project, the Citizens Connect app (recently rebranded as BOS:311), sends residents’ issues into the... View Details
Keywords: Jen Myers; Executive, Legislative, and Other General Government Support; Government
  • 16 Dec 2020
  • News

A Creator in the Era of Disruption

way to solve it. Morrell: With this goal and the investments from Omidyar and others, Ruma pivoted and soon rebranded as Mapan, a word that implies something is “financially self-sufficient.” Haryopratomo: What Mapan does is it solves a... View Details
  • 31 Oct 2019
  • News

Business Success Means Community Success in Wisconsin; GNN Roundup

Bend’s rebranding over its 100-year history, and its Spirit of the Silver Lining Award, which celebrates independent insurance agents for outstanding service to nonprofit organizations in their communities, and includes grant money to... View Details
Keywords: Margie Kelley
  • 01 Jun 2016
  • News

How Do We Win the Cyberwar?

solved for that as a nation.” Part of the problem, Bonaparte says, is marketing: “We have to rebrand security.” The trick is not just selling it as cool and exciting, but making that message appeal to a broader audience. “Security is... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
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