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- News (29)
- Research (46)
- Multimedia (3)
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- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
rebrand as Gordon Gekko or Lumbergh from Office Space. No, mon frère, I wanted to emerge as a more Rolodexed, numbers-savvy, overall better business journalist. Plus, I’d be riding out a nasty media-sector slump. Three years after my... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
displays in shops to rebranding the product as “Choco House by Orion.” “The first-year curriculum was extremely helpful in preparing us to think about the business scope and challenges that were presented and to come up with solutions to... View Details
- 01 Mar 2023
- News
What’s in a Name
injustice in the United States, the company recognized that its name—with associations with the Confederacy—was at odds with its goal of bringing people together. As Chugh explains in the edited excerpt below, the company solicited feedback from the community and... View Details
- 01 Dec 2015
- News
Leading Boston and Beyond
innovative IT department focused on using technology to increase citizen engagement and the efficiency of city services. Their flagship project, the Citizens Connect app (recently rebranded as BOS:311), sends residents’ issues into the... View Details
- 16 Dec 2020
- News
A Creator in the Era of Disruption
way to solve it. Morrell: With this goal and the investments from Omidyar and others, Ruma pivoted and soon rebranded as Mapan, a word that implies something is “financially self-sufficient.” Haryopratomo: What Mapan does is it solves a... View Details
- 31 Oct 2019
- News
Business Success Means Community Success in Wisconsin; GNN Roundup
Bend’s rebranding over its 100-year history, and its Spirit of the Silver Lining Award, which celebrates independent insurance agents for outstanding service to nonprofit organizations in their communities, and includes grant money to... View Details
Keywords: Margie Kelley
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
solved for that as a nation.” Part of the problem, Bonaparte says, is marketing: “We have to rebrand security.” The trick is not just selling it as cool and exciting, but making that message appeal to a broader audience. “Security is... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai